The Keyword analysis is a process of analyzing the most searched keywords or phrases on the search engines by users. Your website cannot be optimized unless you know what keywords to be targeting for creating the content. The Keyword analysis is the basis for creating content for your targeted audience. The keyword research helps to understand the target market and how they are searching for the content. Keyword research also provides clarity about, the content searching by the users, the number of people searching for the content, and in what format do they need the content. Why keyword analysis unavoidable? Keyword analysis influences every other SEO task you perform, which includes choosing the right content topic, on-page SEO, outreach, and promotion. Keyword analysis allows you to optimize the budget by distributing more budget to successful keywords. You do not have to spend on those who are not producing the result. The keyword analysis has equal importance as link building and content marketing. The reason behind a website is getting quality and quantity organic visibility is the proper usage of keywords.  How can we do keyword analysis? Make a list of relevant topics based on what you know about your product or service. For that, you have to think from your target audience’s side. What type of topics would your target audience search that you would want your business to get noticed? Fill in those topics with keywords. You can start your keyword analysis by generating a seed keyword. A seed keyword is nothing but describing your product or service in your own words or brainstorming what other people might search for it. You can generate seed keywords from your knowledge about the product or service and search engine experience. There are data-driven tools available to you for finding out which keywords you are most likely to rank well. Or you can use any traffic analytic tool to drill down to your website’s traffic sources filter your organic search traffic to identify the keywords people are using to arrive at your site.  Another way to do keyword analysis is by researching related search terms. If you are not able to think of more keywords, go to google.com and plug in a keyword and take a look at the related search terms. It is always advisable to use a mixture of head terms and long-tail keywords in each topic. Head term keywords are shorter and are more generic, which makes it difficult to rank when compared to long-tail keywords. Use Google AdWords Keyword Planner to reduce the list of keywords with more quantitative data.

High-quality content on the website helps to reach quality customers as well as gain a high rank on the search engine. It is very clear that creating valuable and quality content all the time is difficult as it is resource consuming. So it is always advisable to get the best out of what you have already created. Content repurposing and reformatting will help you to reach customers through different platforms. If you are not repurposing the contents, you are missing out something huge. Content repurposing /reformatting is nothing but changing the format of already existing content you have created as articles or blogs into videos, infographics, podcasts or any other medium which can be used for marketing on different social platforms. Benefits of repurposing and reformatting the content or why you have to repurpose your contents. Repurposing the content will help you to reach more customers. Some audience prefers videos rather than text contents. Some prefer podcasts over eBooks. By doing this you can easily extend your reach of customers.It will help to improve your organic search engine traffic.It will reduce the stress level as we don’t have to think about what to write about.It saves time a lot. Creating quality content needs time, u may have to conduct keyword research, brainstorm ideas and many other preparations. There are various ways to repurpose/reformat your content. Change your already published blog post into podcasts. People love to hear what other people talking. It will reduce the effort of concentrating and reading the content. It gives the ease to listen to the content wherever and whenever the listener needs to.Create an infographic representation of your old content to make the best out of it. Information in the form of an image or graphic representation is called an infographic. It is catchier than long paragraphs.Create videos from existing content. Nowadays the culture is changing at a fast pace mode from reading to visual. People prefer videos rather than reading and understanding the content. It is more engaging and effortless.You can share your best content via newsletter to your customers. You can create a new blog from quora question and answer.Conduct webinars using your old content. Use your old success webinars to video tutorials.  There are no limits in repurposing the content. All you need to do is, find the best and successful content of yours and repurpose it for the audience on the different social platforms. There is no other great way to extend your reach to audience on multiple platforms.

Content distribution is the process of sharing and publishing the content you have created in a different medium to the targeted audience as a part of promoting your business. To achieve a quality audience for your product or service, all you have to do is distribute contents in the form of text, images, audios, and videos on all available social platforms. The content distribution can be categorized into three different groups. Owned Content Distribution: Owned content distribution is distributing your contents to your online spaces like website, mobile site, blogs, email newsletters, social media platforms, and microsites. Paid content distribution: This is nothing but when you pay for distributing your content in other platforms or channels. It could be pay per click (PPC), where the owner pays for every click he is getting on the website. Paid social media advertisement, paid influencer content, display ads, paid search etc. Earned Content Distribution: Earned content distribution is when the third party distributes your content or mentions your product or services on a press meet, guest article contributions or product review, etc.WOM, Buzz, Viral are examples of earned distribution. One of the benefits of the content distribution strategy is, it increases the outcome of the content’s past creation. Creating great content is not enough, it is useless if nobody is reading it. To get the right amount of quality audience for your content, you need to spend time identifying them and distribute your content to the target audience. Once you identify your right audience you will get an idea of where to post and when to post the content on different platforms. How to distribute content wisely? Research and identify the target audience is the primary step, which gives you an idea about where to start distributing the content. This can be done by collecting demographic data from your website visitors, email subscribers, social media followers and customers. Try to get feedback directly from customers, email subscribers, and social media followers. Ask them how they feel about the present content distribution efforts. Content distribution and content marketing are not the same. Content marketing is promoting the content through different media without targeting a specific audience. While Content distribution is on the other hand. It has a specific audience, we have to identify the targets and distribute the content to the appropriate audience. Why content distribution is important? Creating great and quality content is crucial, but bringing this content to the right audience is eventually make the marketing or campaign successful. Well maintained owned, earned and paid content distribution helps to reach your great content to target audience which will enhance the organic visibility and finally you will meet your quality customers. 

Content creation is a process of identifying the topic, doing research about it and producing informative content to the users/readers. Anyone can generate content, but producing quality, valuable and relevant content needs your time, effort and energy, which is not easy. Also, content creation is a process that will go through many rounds of edits before it goes online or reach the customers/users. To get recognition, the content should be unique, original and engaging. There are various areas where you can get ideas for creating the content. It can be from within your team, customers, or from data and many more. Keyword research also can help to generate content ideas. It will give an understanding of how your customers talking about the topic online. Moreover, keyword research opens the door for new topic ideas which you haven’t considered before.  How to start creating content online? The first step of writing content is doing enough research. Research the topic thoroughly to know the depth of the content. Collect as much information as possible to create the content. How informative your content depends on the research you have done. So do a lot of research and understand your topic. Never copy anyone else’s style. Use your style in writing. You will get inspired by many when you are working. You can get inspired but never copy. When you are writing about a particular topic stick to that particular topic. Wandering along with a lot of ideas may break the flow of reading, and the reader may lose interest. Try to be creative when writing. Your content and idea may already available online, still it will attract readers if it is presented creatively.As we all know, the first impression is the best, the same can be applied in creating content. So do not forget to create an eye-catchy title and an interesting first paragraph. Always try to keep the content simple and easy to follow. Most of the people do not follow complex sentence structure and vocabulary. So keep your audience in mind and create the content. Last but not least read and edit your content before publishing it. Your content must be cent percent error-free. The purpose of the content creation is providing valuable information about the topic, say, a product/service to the reader/customer, thereby marketing your business. At the same time, try to create an impression of the product on the reader’s mind while reading your content. 

What is on-page SEO? On-page SEO is the practice of optimizing individual webpages to rank higher in the Search Engine Results Page (SERP) and to get more traffic to the website. On-page SEO work includes optimizing the content elements, HTML source code, and site architecture elements. Content Elements First, we will discuss the content elements. A web page would need high-quality content for the readers. Contents are the heart of on-page SEO. Contents tell the readers and search engines what your website is all about. Keywordresearch is the first step to create high-quality content. With the help of a keyword-tool planner find the most used keywords on search engines by the audience related to your product or service. It will give you an idea about what the audience is talking about online or what they need to know more about the topic. Based on the keyword, start creating content for the website. Whenever you create new content for your website you will have to create the content with specific keywords. Every individual page of the website is recommended to have a primary keyword and a secondary keyword. On-page SEO will help to turn your research into content your audience will love.  Best practices for creating high-quality content. Use long-tail keywords and short term keywords naturallyInclude relevant and engaging visual contentCreate the content for the target audienceFind solutions for your audience issues actively.Produce content that people will share and link toOptimize for conversions with CTA’s (Call To Action) to offers and product pages. There is no shortcut for your page to rank higher on the search engine result page. Search engines rank pages because they know which will be the apt answers for searcher’s questions. To get a higher rank in the SERP, it is not enough that your page is not spamming, duplicate or broken, but you should have quality information that is better than any other website’s pages which is relevant for the user’s query.  Certain factors one should keep in mind to get a higher rank on the SERP Do keyword research Identify the pages which is currently rank higher for the particular keywordDetermine the quality those pages possessCreate content better than that page HTML Elements An HTML (HyperText Transfer Protocol) element is an individual component in the HTML document or webpage, these are the elements in the source code. Anyone who is not using the HTML tag is missing out on a significant part of SEO. The HTML elements you need to pay attention to do SEO are the title tag, meta description, header tags. Image alt-text, and no-follow link tags. Titles Titles are the HTML element used to describe the topic of the webpage. Titles have a direct impact on both the searcher’s clickthrough rate and search engine rankings. To make your title both user-friendly and click friendly, try to keep it below sixty-five characters. So it does not cut off on the search engine result page. Include the primary keyword on the title naturally, So that readers can identify that your content is relevant to the search query. To avoid the chance of cutting off the words place the keyword at the front of the title. Do not use all caps for the title. Header tags  Header tags are HTML elements used to designate your heading on the webpage. The main header tag is an H1 tag reserved for the main heading of the page. These tags help organize the content of your page for the readers and the search engines what part of your content is more relevant. The h1 and h2 tag should contain keywords but choose different ones. Incorporate the most important keywords in h1 and h2 tags. You should avoid using the header tags to mark up non-headings and other factors like contact details, navigational buttons, etc. There are other tags for subheadings varies from H2 to H6, the hierarchy of the tags goes in the descending order.  Meta descriptions  Meta descriptions are short description, what we see under the titles in SERP. It influences the user, whether the link should be visited or not can be decided by reading the meta description. There are certain criteria for creating meta descriptions Keep it below 160 characters. Although Google allows up to 220 characters, mobile devices cut off meta descriptions to 120 characters.Try to incorporate keyword or keyword phraseUse a complete influencing sentenceAlphanumeric characters should be avoided Image alt-text  Images also have to be optimized for search engines. Image alt-text is SEO for images. It helps search engines to identify the image description. It is important to give a description to the image because google is giving image results for every search as they give text results. There are certain factors you should keep in mind while giving image alt-text Make it descriptive and specificKeep it shorter than 125 charactersThe image should be contextually relevant to the broader page contentUse keywords but don’t stuff keywords No-follow link tag A no-follow link is a link which does not boost a page’s rank and so it does not give the page a place in SERPs. It is like a sign given to the search engine not to consider this page. There are a few reasons why no-follow links have to be considered. When you are working on the backlink SEO strategy for a website you will need to know whether the backlinks you receive are do-follow or no-follow. Do-follow links will help to get more traffic to your website than no-follow links. Still, there are some arguments going on that no-follow links help rankings, even if it is not to the same level as do-follow, so we cant say that they are totally useless. And you might be considering a no-follow link when you are using your own website to link with a poor domain authority website. This will ensure that the link will not put your domain authority down. Site Architecture Elements Site architecture elements are elements that frame your website and web