Why readability is so important? Because it decides the reader to stay on your page or not. Having a super cool idea in your mind is not enough to create content or a blog. You should be able to communicate with your readers and they have to get the idea at the same level you have in your mind about the topic. The success of your writing depends on how happy your readers about your writing. Happy readers aids in more impact on your business and more money. If you consider your written work as a puzzle, your reader can able to solve the puzzle. That is readability. You can use more complex words and vocab on your writing with long hard to get sentences to make the puzzle tough or you can use simple, easy to understand words and convey in a manner even students can easily understand what you are written. Short, simple, easy to understand words can improve readability. Using simple and short words is the primary point in creating good readability content. Remember, when creating a book or a blog or a webpage, it is not a place where you can showcase your vocab or deep knowledge in the language. You are not writing for yourself. The purpose of content creation is to reach people at different levels. So try to make the sentences shorter with easy to understand words. In case you are using any complex or strange words (because sometimes the plot demands it) it is your duty (writer’s duty) to make it clear to the readers in the same sentence or the very next sentence. Never bring multiple ideas in one sentence. If you have more than one idea to convey, use more than one sentence for that. Creating great sentences is not the goal, creating unique complex sentences doesn’t make you a great writer. String together all those ideas in your mind to create simple short sentences, you will be amazed at how great your content can become. Always write sentences in the active voice. Usage of passive voice uses more words and it will unnecessarily bore readers. Use subheadings in your writings for a better understanding of the descriptions. The subheading is the little rest stop along the road. It will also help to organize your writing and give you an alarm when you ramble or going out of context.   Adding visual elements to your content is a treat to your readers. When you use charts, infographics, pictures, etc in your content helps the readers to absorb information more easily. Using personal language in writing is a great idea. It will save readers from the boredom of the cliché writing style. A well-organized content will save a lot of time and energy of the user. Adding some humor and entertainment to your content is a good idea. If you can make your writer laugh and entertain they will more likely to stick on to your writings. Benefits of good readability To get rank higher in Search Engine Results Page, your website should be readable. When you make your content readable, more people are likely to frequently visit.  Better readability results in more traffic to your site. If your site is full of complex words they will not show in the SERP. Users will search for the keywords they know. So better readability helps to bring more traffic to your website. Your site should be usable by its target audience. Do not be tempted to write content to a readability level that could exclude your ideal viewers. A better readability score equals a higher rate of usability. Improved usability increases page views, engagement, and conversions. Creating content is to increase conversion rates. Micro conversions also impact the business, like clicking a link, watching a video, etc. More readable content means more conversions. What matters more is the readers have to stick on to the webpage to convert. For the success of business high-quality readable contents are important. Readable content keeps them coming and stay, indirectly customers have faith in your business.

Cornerstone content means the heart of your website. It should consist of all the important information on the website. The most important articles which you need to rank first in the SERP. Cornerstone articles are long informative articles which are a combination of different blog posts and it covers everything important about that topic. The motive of the cornerstone article is to provide complete information on a particular topic so that the reader need not go to any other page. Rather than a business, the cornerstone article tries to catch their user’s attention on their website by reflecting your business or communicate about your service or product. It can be a blog post or a page but make sure that it is well written and contains the keywords you want to rank higher in the SERP. Another important thing is you must edit your cornerstone article at times to make it up to date. When you write your blog post content you could link back to your cornerstone content as much as possible. Cornerstone content helps to achieve many of your marketing goals. Goals like getting links to your website, finding new readers, attracting new customers through email subscriptions, getting higher rank in SERP, etc. Difference between cornerstone content and a blog post A blog post is usually a detail-rich and focused on a particular topic. But the cornerstone page is on the other hand. It is the hub of information regarding that particular topic. Cornerstone content is broad and wide while the blog post is narrow and deep. Why cornerstone contents are essential The foremost reason is cornerstone contents are useful and relevant for your website visitors. When it is inclusive and interesting people would like to link back and share. When should I create a cornerstone Content Cornerstone content should be your priority while you launch your website. It will be the foundation of your website and all the other content should support and reinforce the cornerstone content. It will help to create more internal links on your website. As you continue to build content on your website, you notice one particular content is getting popularity, You can create a cornerstone content on that particular topic to attract customers and readers. Or you can write five to six blog posts on a particular topic and you can create a cornerstone content on that topic as a foundation. How long should be the cornerstone content There is no particular word count for cornerstone content. The objective of the content should clearly explain the topic to a reader and provide enough information so that search engines can identify what the page is about. Where exactly should be cornerstone content on your website Cornerstone articles are relatively high in your site structure. The home page of your website must link directly to the cornerstone contents. If you have already launched your website and you never have thought about a cornerstone article before, you can still create a cornerstone article on the articles on your website that do well in SERP. As a first step, research your keywords. Find the keywords your users search for. Choose the best topic relevant to the keyword and create cornerstone content. Or if you already have content related to that keyword rewrite it. Make it SEO friendly and an extremely good article. Focus more on readability. Optimize your other content on long-tail variants. Optimize your other blog posts which are having long-tail keywords that can be linked back to cornerstone contents. This will avoid competition on SERP with other articles on your websites. So linking back to cornerstone articles from other posts on your website is important, this will help Google know that the cornerstone article is the one you want to reach your users.