Instagram Marketing Vs Other Platforms is nowadays a sensational topic to be discussed. Instagram Marketing is something big that helps the brand to a big height. After Facebook, Instagram was the most accessed network. Instagram was the first popular visual social medium with one million monthly active users and stories of 500 million. Instagram has traveled a long way from its beginning as a simple photo-sharing application to one of the most popular social media in the world. People always prefer changes or some new features on the applications they use. When Facebook and Twitter focused on friends, family, and celebrities, Instagram takes a different path by adding new features to their application. Instagram keeps on adding new features and those changes play a pivotal role in Instagram’s growth. It’s no surprise that Instagram has also worked and aimed for connecting users as if like Facebook, and Twitter but in a different way. It is said that Instagram users are not just active, they are engaged. Its excellent features like posts, stories, and reels made them engage in it for hours.      Many of us have the question raising in us that Why Instagram Marketing is important for a brand? And how does it help the brand to reach customers? Instagram Marketing Vs Other Social Media Platforms was one of the best topics in the marketing field. A marketer who is not using Instagram for marketing is really missing out on something big. A survey report says that 90% of all Instagram users follow at least one business account. New products and services on the platform were discovered by 83% of Instagram users. And half of the users that is 50% of users are more interested in the brands when they see the ads of it. It is no wonder that Instagram was preferred for promoting its products and services over other social platforms. Even the world’s biggest brand prefers Instagram for its product promotion and services. People love stories, they like to hear different stories. To uplift their business and to promote their product, brand holders started telling an interesting story which helps the customers to connect emotionally or someway in life and that makes them buy the product. Art can speak more than words, using pictures brought more customers to the brand. Instagram is a platform that was created for sharing photos and it helps to engage the users and can make them come back for more. And a survey says that visual posts are producing more than 650% of user engagement than text posts.         And the other thing which makes Instagram marketing reach heights is through “HASHTAG”. The hashtag went quite popular on both Instagram Marketing Vs Other Social Platforms. A proper hashtag on the post helps to get discovered by more Instagram users through the searches and it helps to reach great visibility in a short span of time. And a brand can use geo-location tagging, hashtags, text, and shoppable features and also the feature which runs ads on the stories. And the brand can also use another different feature called reels and using this feature helps to reach more numbers of customers. A survey says that Instagram was used by 44% of people to shop weekly with shopping tags and shop tags. And Instagram was the first one to introduce a shopping feature in its application a couple of years ago. Instagram is the most effective platform for engaging audiences, said by 59% of micro-influencers in a survey conducted by Bloglovin.          From then till now, there is a competition going in between Instagram Marketing Vs Other Social Platforms. Instagram Marketing is the best social platform when compares to others like Facebook, and Twitter. This is evident on seeing that Instagram has the highest average engagement rate when compared to Facebook and Twitter. And also it has a higher brand engagement rate which is proven on seeing the audience on Instagram is more open to branded content when compared with other platforms. Every month 130 million users of Instagram were engaged in shopping content and that shows that the users are interested in branded content and they are open to buying products. Right now, Instagram’s ad reach has crossed Facebook. Instagram’s global advertising reach was increased by 20.5% while Facebook was increased only by 6.5%. Instagram also has the feature of promoting the brand and also boosting up the post which helps to spread your brand or product all over the world. Nowadays, Instagram marketing is another strategy that helps to spread your brand across the world. Instagram Marketing may not be ideal for everyone but it does matter and is worth looking into.

Life story of the great Elon Reeve Musk has become such an inspirational story not only for the upcoming teens and youth generation, but also for the children, as his life has become a history when he created a video game at the age of 12 and sold it to a computer magazine. From then to now, he has created a number of successes despite his failures. The great American entrepreneur, Elon Reeve Musk, commonly known as Elon Musk, was born on June 28, 1971 in Pretoria, South Africa. Musk’s parents got divorced when he was 10. He was introverted and bookish, and he was bullied by his friends at age 15 and started to defend himself. He developed an interest in computer programming at age 10, and as mentioned above, he sold his first ever software, a game called Blastar, at age 12. Now a question will arise: is there an African-born American entrepreneur? Yes, at age 17, in 1988, after obtaining a Canadian passport, he left South Africa because he disliked conscription. It was the era of apartheid. He was born to a Canadian mother and a South African father. He sought a good future in Canada as his mother’s Canadian ties helped him enrol in Queen’s University in Kingston and he gained his Canadian citizenship in the same year. He felt it would be easier to get American citizenship in that way. After 2 to 3 years, he left for Pennsylvania to pursue business and physics, and he graduated in economics and stayed there for a second bachelor’s degree in physics. He pursued a double major in physics at Pennsylvania and business at the Wharton School. In terms of his interest in a business career, he once worked as a college intern in a Canadian bank. Life story of the great Elon Musk, take a turn when he went to California to pursue a PhD in physics and dropped that as the internet boom was starting in 1995, and he wanted to be in it. He started his first company, Zip2, in 1995-99 with his brother Kimbal and his friend Greg Kouri, as partners. Musk cofounded online bank X.com in 1999, and X.com merged with Confinity.Inc, a competitor company in Silicon Valley. As both companies merged, their names were changed to PayPal. Later, eBay bought PayPal in 2002 and it became an independent company in 2015. He joined hands with Justine Wilson in 2000 and the couple had six children. After getting divorced, Musk met actress Talulah Riley and they married in 2010 and got divorced in 2016. Musk founded SpaceX (Space Exploration Technologies) in 2002 after selling PayPal, and he is the company’s chief designer. Musk believed the human race should be a multi planet species and he was not satisfied with the expense of rocket launchers, so he decided to produce more affordable rockets. Its first two rockets, the Falcon 1 and Falcon 9, were launched in 2006 and 2010, respectively, and it has since continued production. Eventually, SpaceX became the first commercially successful company to recover a spacecraft from Earth orbit through its Dragon spacecraft. It was a very big success in the life story the great Elon Musk. In 2004, he joined Tesla Motors (Tesla, Inc.) as an investor, and as a majority shareholder, he became Chairman of the board of directors. He is the one who brought massive private investors into Tesla. In 2008, as the former resigned his post due to a financial crisis, Elon Musk became the CEO of Tesla, Inc. Tesla’s first ever successful model was the Roadster (electric sports car). Musk had an overview of that, and the very big added advantage is the light weight body of the car and that it is made of carbon fibre. He received the Global Green Award in 2006 for product design for the Roadster. Till date, Musk’s incumbency is seen in Tesla and his co-companies, and he is the longest-tenured CEO and dual CEO of any automotive manufacturing company in the world. list of honors and awards  received by Elon Musk Elon Musk suggested his cousins Peter and Lyndon Rive start up a company, SolarCity, to promote sustainable energy products for the wider consumer base, and he was the chairman of that firm. The development of the company was enormous, and by 2013, SolarCity was the leading residential solar installer in the U.S. Next to that, he founded a company for tunnel construction services called The Boring Company (TBC). Initially, it was formed as a subsidiary of SpaceX and became independent in 2018. A test dig was conducted on the property of SpaceX in Los Angeles. Musk posted the first photo of his company’s progress on Instagram in 2017. His inventions and innovations always reach a high place, as in the Hyperloop. And he never left any interests of his. He gained an interest in artificial intelligence, becoming the co-chairman of the non-profit AI. Elon Musk is one of the world’s richest people, a multi-millionaire in his early thirty’s and expected to be the world’s first trillionaire. In fact, between space rockets, electric cars, solar batteries, and the billions he’s made along the way, he is considered the real-life Tony Stark. The road has not always been smooth in the life story of Elon Musk. He has broken more than once during the lawsuits and government scrutiny, but his will to overcome the struggles still hold him in a sky-scrapping position.