What are transactional email and bulk emails? Transactional mail is nothing but the mail sent to an individual person once the transaction or any action is performed by the person, such as the password reset or any purchase done in your connected store. Transactional mail is mail that facilitates a commercial transaction or any other ongoing transactions-related mails. For example, mail received for the order confirmation, subscription confirmation, or emails received for shipping updates or refund. Many of us have the question raising in them whether transactional mail and bulk mail are the same ones? No, both the mails are different, transactional mail is nothing but the mail sent to the one individual for transaction or password reset as given above. Bulk mail is the mail that is sent to multiple number recipients from one individual, which is mostly done for the marketing process.                                   The most important difference between these two emails that is transactional email and bulk email is that a transactional email was sent once the customer is impressed by a commercial transaction or event. Whereas bulk emails are emails that are sent to many numbers people in order to promote the particular content or product. And these emails will be sent only to people who opted to receive these marketing emails and can unsubscribe them anytime if they don’t want to receive any emails regarding that. Do many people have the doubt that whether the abandoned cart emails are transactional? Actually, it depends on the authority. Few authorities won’t consider it as transactional mail if the customer abandons items in their cart on the e-commerce site. But few authorities do consider so it depends. Only the subscribed customers will receive the marketing emails. The customer needs to subscribe to the particular promotional content mails to receive marketing or promotional emails.                          Whether the customer needs to subscribe in order to get the transactional mails? This question hits harder to many people. Transactional emails do not need to be subscribed by the customer or recipient in order to receive emails. As these transactional emails are related to the particular commercial transaction, the customers won’t receive any emails after that and they can assure that they won’t receive any emails related to this. Can offer the customer to sign up for email marketing. And shouldn’t send any marketing emails to the customer without their consent. Can send marketing mails once confirmed from the customers to send promotional or marketing emails. Transaction emails include Account alerts, abandoned cart notifications, event notifications, order confirmations, purchase receipts, responses to customer service inquiries, password reminders or resets, requests for feedback, subscription welcome emails. These are the one which is common that is sent to the individual recipient. This is completely different from bulk emails.                       Transactional emails work in a way that it provides information that is to the individual recipient about their commercial transactions. It provides all the information that is about the order status, order confirmation, shipping details, etc. And a confirmation mail will be sent automatically to the customer, once they place an order, or abandoned the cart, and also when the customer has products in the cart but has not placed the order. And the gratitude mail will be sent to the customer once they sign up for the company. On the customer’s request of resetting the password, the automated note will be sent to the customer. To get the most out of this you have to follow a few practices, they are Make it personal, Remind, upsell and cross-sell, Be enthusiastic, provide an order tracking link, send it quickly by following these practices can get the best out of transactional emails. Every transactional email you will send will create a great impact on the customer so transactional mails have to be more professional and perfect.                      Transactional emails work in a way that it provides information that is to the individual recipient about their commercial transactions. It provides all the information that is about the order status, order confirmation, shipping details, etc. And a confirmation mail will be sent automatically to the customer, once they place an order, or abandoned the cart, and also when the customer has products in the cart but has not placed the order. And the gratitude mail will be sent to the customer once they sign up for the company. On the customer’s request of resetting the password, the automated note will be sent to the customer. To get the most out of this you have to follow a few practices, they are Make it personal, Remind, upsell and cross-sell, Be enthusiastic, provide an order tracking link, send it quickly by following these practices can get the best out of transactional emails. Every transactional email you will send will create a great impact on the customer so transactional mails have to be more professional and perfect.

E-Commerce security threats and measures will help you gain awareness about e-commerce security, how to identify threats to e-commerce, how to protect e-commerce from those threats, etc. To begin with e-commerce security, it’s the protection that’s given to e-commerce from any unauthorized actions. Security has become a critical factor in e-business. The only way to ensure a smooth e-commerce business is to solve all the security issues. Before entering into the security issues of e-commerce, let us see what e-commerce refers to. As we all know, it is buying and selling things through the internet, especially commercial transactions via the internet. Hackers make transactions without the knowledge of the respective businesses, which ends up in a significant loss for the business. Some may file requests for fake refunds. This will affect the growth of businesses where the company issues refund for damaged goods. For instance, if one buys a product and uses it fully, and then after a few months, he/she again orders the same product, but this time he/she requests a return policy for some reason, and returns the product that they bought first after using it for several months. These types of fraud are the most common nowadays. Spamming also affects your website. Spam messages will be sent by spammers via social media inboxes and will wait for the readers to click them. It will not only affect your website’s security but also slow it down. Have you ever come across the word “phishing”? If not, it’s OK. However, there is a chance that you were a victim of phishing. It is nothing but hackers who will send emails to your business clients and collect their personal information by simply giving them the hope that the message is from the concerned business. The common phishing technique is emailing fake messages to your customers or teams as “you must take this action” or “click this to escape from a virus.” But this will work only if your customers follow that and respond. If they are aware of those fraudulent messages, then there is no problem. So, educate your clients about such fraud to make them aware. Switch to HTTPS to break down the features and get rid of security threats. If you are a user of the outdated HTTP, those protocols make you vulnerable to attacks. To secure the sensitive information of the users as well as the user data, enable HTTPS where S says it is secured. Next, don’t make your business passwords the default. It’s very easy to guess. Enable the panel to notify you if an unknown IP tries to enter. Next, don’t store credit or debit card numbers in your database. In order to protect your business from this threat, ensure your payment gateways’ security. You can use firewalls to keep untrusted networks away and also keep an eye on the traffic that enters and leaves the site. Make sure to stay updated.