What are Customer Churn and Churn rate? Customer Churn is also referred to as the rate of attrition or churn rate. It is nothing but the rate of customers who stopped doing business with the entity. It is mostly expressed as the percentage of customers who subscribed for the services, left or discontinue the service once its subscription ended. It is also referred to the customers who discontinued their jobs within a certain period. The churn rate can be calculated by dividing the lost customers total of that period by the customers that you had at the beginning. Customer churn rate is seemed to be the most important factor in the telecommunication industry. Many companies compete and that seems easy for the customer to choose another company. Good and bad customer churn rate depends mainly on the companies. There are both advantages and disadvantages to this customer churn.                                            Why it is important to have Customer churn? It’s important to have customer churn as it helps to acquire more new customers than the existing old customer. And a survey said that increase of 5% of customer retention creates 25% of the customer which increase the profit compared to the old one. And a company can spend less on the operating systems to achieve many new customers to the company. And they don’t need to convince the old customers to come again back to the company as they have already made their decision of leaving this company. And the increase in customer churn could slowly affect the profits and growth of the company. Companies can calculate both the churn rate the growth rate of the company by comparing its new subscribers to the loss of subscribers. Overall, both the growth rate and loss of the company can be calculated through this.                              Advantages and disadvantages of Churn rate. Calculating a company’s churn rate provides clarity on the business’s growth which reflects the quality of the service provided by the company. One can understand that the business is flawed if the churn rate is high. And it is indirectly said that the company may have poor customer services, faulty products, or maybe the customer felt the cost is not worth the price. It’s very easy to calculate. It allows one to compare themselves with the competitor company. Customers’ reasons for leaving the company can also be found out through the customer churn rate. Disadvantages of churn rate, it doesn’t consider the types of customers who are leaving the company. it never gives you the differentiation of companies that is whether it’s a mature or growing, or start-up company. These are the pros and cons which present in Customer Churn.                                 How to reduce your Customer Churn Rate? Churn rate can be reduced by following a few steps that are Focus your attention on your best customer, Analyse churn as it occurs, show your customers that you care. Focus your attention on your best customer, can give incentives to the customers who consider churning as it will be beneficial one and also helps to pool the resources of the company into a loyal customer. Understand why customers leave through the churned customers. And try to analyze deeply when the churn occurs in a customer with the company and try to resolve that with the help of the data of the ones who left. Showing your customers that you care is the most important tool to reduce customer churning rate. That is to reach out to your customers instead of waiting for them to connect or reach out to you. Show them that you care and for sure they like to stick around.

Understanding the main components of SEO and how they communicate with each other will help you to attract more clients in your business and helps to keep the persistent growth. When going into the main components we have 4, technical, on-page, off-page, content. To get the perfect effect, understand these components and the connections between them. Technical SEO will allow the search engines to engage with the website and identify and report the keywords and key phrases that clients have used in their searches. Many were using automated SEO. In order to improve your technical SEO, be sure to check whether the definitions and content on your page are clear because this technical SEO will scan sites to catalogue them for some future reference. If the site is not clear, then it is very difficult to catalogue. Also, ensure that your website is suitable for mobile platforms because more and more searches are being done on those platforms. Check the speed of your website also. If it takes a long time to process, then it is very difficult. Off-page SEO will direct traffic to your site from other sites. This SEO will build relevant links to other sites and will also raise social media awareness. It will result in gaining more clients to your site. To improve off-page SEO, identify and create the relevant links from other sites. To create such relevant links, you need to know how to communicate with other sites. On-page SEO, a well-written blog will satisfy the entire quest of potential clients. It will work on optimising your keyword strategy like metatags and images, which keeps the clients on the page for a long time. To improve on-page SEO, you should first know your audience, and their means of communication will be very useful. If you know your clients’ needs, you can build your site in an effective way. Concentrate to build a bridge between the search engine and the site, which would create that familiarity between the user’s interests and you. Unattractive content and design will result in less traffic or no traffic at all. When it comes to the content, it is your website that stocks your product, so be sure to create effective content that is very clear and that will strengthen your SEO and ensure the client has arrived at the perfect place to fulfil their search. To improve content SEO, make the content confident because people compare and buy products that are already available on various sites. So, keep that in mind and create your content in an expert way that gives confidence to the buyer. To make that first choice, first find out what made others choose your website, then establish that, and don’t forget to be confident in your knowledge. When you understand the interconnectivity of all these, it will definitely work magic in your growth. It is not that simple to keep all these in harmony, but once you start to give time to website visibility, then it will be easy to align all these 4 components. With this, you should also keep an eye on the audience industry, user intent, crawling, indexing, and so on. On-page and off-page optimization will be added to the traditional, while technical optimization will be added to the advanced. In Understanding the main components of SEO, when you focus on on-page SEO, it will cover title tags, canonical YRL, keyword density, robots.txt, and structure, error pages, site performance, meta tags, internal links anchor texts. Off-page includes RSS feeds, article marketing, directory submission, press releases, social media, social bookmarking, blog commenting, and posting. And technical support will focus on search engines, indexing and the back end of your website.