What is SMAC? (Social, mobile, analytics, and cloud), many people aren’t aware of this SMAC. The term SMAC was coined in the year 2011, in order to describe the impact of the consumerization of IT. SMAC is nothing but the basis for the transition of the business from e-business to digital business. These four are the important technologies that help in improving business operations and it also helps in getting customer very close to the business. The technologies which come under SMAC are Social, Mobile, Analytics, & Cloud.  These technologies together create new business opportunities and competitive advantages. During this time, many other groups have also coined similar terms. The Aberdeen Group, Gartner Inc, and many other groups have recoined the term using these technologies.                     Social media platforms like Facebook, Twitter, Instagram, and Snapchat help to provide businesses with new ways to reach, interact with, target, and acquire customers. New job titles were given to this like social media influencer, digital influencer, and so on. New marketing tactics have also been used to get more customers. And data sources like hashtags, reposts, and network connections. Mobile technologies are something that has changed many things in people as their way of communication, shopping, and work. The introduction of new features like connected devices and wearable devices depends on sensors that are cheap to generate and transmit data. New business models and new services are the basis of new business models which is offered to customers. These two technologies are playing the most prominent role in nowadays society. Many new things were keeps on changing for the betterment.                               Analytics, this analytics help to understand, how, when, and where people consume goods and services. Also used as an indicator of predictive for customers’ future behavior. Analytics has become the most prioritized one among the companies and that made the storage and processing power has been decrease. Cloud computing, a new way to access technology and the data has to have the access to quickly respond to changing marketers and solve the problems. Among these data amazon web Services stands in the first place in this space. These technologies may individually affect the business but it helps in transforming businesses completely into a new business. Thus, the four technologies SMAC helps in businesses.

The way to deal with negative comments. Hey buddy are you struck between the negative comments and confused with how to deal with that? Do you want to avoid feeling embarrassed in social medias especially for your business accounts? Come on Yaa its common and usual. Let we solve this problem using some of the best ways. Respond as soon as possible to the negative comments Make sure to give back reply without any delay even if it is a tweet or Instagram, Facebook etc.. If you leave it to linger then the problem is yours. If people see that unanswered negative comment, they might think that someone has complained and you have not yet responded. So don’t let them that you are careless. But don’t forget to apologize for the negative feedback. Don’t bother that their complaint is warranted or not, its always better to take the customer’s side and go accordingly. Your apology will never bring you down, it will gain you respect for the matter of apologizing. You all will have a doubt that what if the person’s complaint is silly. Then the public will realize and understand and you no need to think of it. Take some private space You can apologize in front of public, but it is not welcomed to solve the entire problem in front of the public. First you can give the answer back in the comment section. Later send them a private message to make them feel concerned. If you are explaining them in a private means, they feel cared and that will offer them a personal experience. Show your concern Make sure to appreciate their criticism after being apologized. It will totally change the mindset of the customer even from anger to peace. Don’t forget to ask how you can help them. If they responded make sure to satisfy the respective person to avoid further negative comments. Be a creator I have seen many accounts where they maintain a set of people to delete all the negative comments and feedbacks simply without bothering anything. Eventually it will destroy your image and no one will turn around. So don’t delete all negative comments unless it hurts someone privately. Mostly try to reply and solve the issues, so that the person who complained will also turn to be your loyal customer. And the people who follow your account will also gain confidence on you. An end to deal with negative comments To the contrary, don’t reply for each and every silly comments. Unless if it was negative feedback about your product or service. Even in that you may find dome people who just want you to turn back. They are just attention seekers and waste your time behind them. Not only for business purpose you can take some valid points for your personal use accordingly. So, I hope the way to deal with negative comments gave you a clear idea in mapping out your negative feedbacks and comments.