How to build a customer-centric business? Do you believe that customers are the backbone of every business? Then, it is easy to understand the process of becoming a customer-centric company. Customer-centric business for a company is an essential, as well as an inevitable component in assisting the company’s development. It ensures the positive experience of customers with company and its services towards them. In this e-commerce world, it highly demands the attention of customers in taking the company’s growth to its next level. The most expected of such quality is anticipating the needs of customer. Anticipating the needs of customer Make a note on the needs that are expected by the customers from the company. To develop, draft a short mind map. In order to plan it, list such needs provides the clear cut idea of what should be done to build the company a customer-centric one. Always try to put anticipating the needs of customer as a priority over others. Know that the company is completely dependent upon customer’s satisfaction. These formula forms basis in the steps of how to build a customer-centric business. On the other hand, try to focus on customer’s empathy. It hints the requirement of the service provided by the company. Customer’s empathy serves as a tool in understanding their needs and expectations. This kind of approach with empathy serves as one of the ways to get new more customers for a business in a greater size. This in turn tunes the growth the of company. Empathy can be shown sincerely through several ways. Like interaction with customers, delivering quality products, keeping the promise of company’s notions, etc. It works well than anything else in promoting the company through customer’s mouth. This helps the company in both growth and promotion. Collecting feedbacks The next aspect of how to build a customer-centric business is collecting feedbacks from the customers frequently. This not only makes the company to engage with its customers often. But, it also gives insights upon the mindset of its customers regarding their services. Making customers more successful is a key to business growth and promotion. There are many ways in which a company can make their conversation with their customers. Feedback messagesEmailsPhone callsDirect conversation with employeeThrough surveys These are the few methods to adopt in collecting feedbacks from the customers. To put it routine, certain feedback messages from customers can actually help in finding the benefits and troubles faced. The company can make phone calls to get their feedback to improvise themselves. Or, the direct contact of customers can also works well. It helps in analyzing the body language and facial expressions of customers upon explaining their experience with the company. Direct conversation holds the advantage of receiving the exact emotion of customers while talking. Conducting surveys One of the efficient ways of collecting feedbacks lies in conducting surveys. They provide the actual analysis of the service of company. It can be taken as a whole survey. It enables the company to know the areas which need their expertise with little more attention. The survey can falls on numerous categories. They include customer satisfaction survey, product survey, quality survey, experience survey and so on. By doing it frequently, the company can process as a customer-centric through changing as per customer’s needs. Record track of feedbacks Make sure to update customers’ needs and wants gets and change it frequently with time basis. If not, it will only make the customers irritated of company’s delayed services. So, it is always better to keep the company updated of its requirements along with its sales and extension. The company has the responsibility to track its customers feedback and to update it with its employees. This reduces the risk of getting out of touch of customers. It boosts up the chance of getting more customers along with its present customers. Hence, the company can possess the ability to build themselves to be a customer-centric one by following all these highly suggested customer-business relationship buildings.
Meet MR.Chandra Sekar – The Star of SAKTHI FOODS
We meet a lot of people at different times of our lives. We take some for granted while the others matter to us more. And those who matter to us need not necessarily be the only ones behind our success because the former can also be. This story is an epitome of a business that hit success because of genuine human connection. Meet Mr.Chandra Sekar, the star of Sakthi Foods, as he takes us through hardships to the stars. I, Karthi Easwaramoorthy, sat down with him in a fine evening to listen him about his venture which predominantly into distributing products of Sakthi Masala. He is an yet another proof that hard work with consistency would never fail. THE EXORDIUM Being a native of Ingur which is a locality near Perundurai, Erode, Chandra Sekar started his schooling in Prema Matriculation School, Tirupur. He belonged to a humble family where his father was a TNEB Employee and his mother, a homemaker. It was in 1985, Chandra Sekar moved to Coimbatore along with his family due to his father’s transfer and continued his schooling in CMS Matriculation School. Most of us connect better with the maternal side of the family. When it comes to vacation, we cannot deny the fact that we would jump into a puddle of fun. Chandra Sekar spent his vacation with 10 of his siblings and cousins. The fun factor would have doubled up because the more the merrier. One such vacation turned out to be the grand exordium of Chandra Sekar’s entry into the business bay. BABY STEPS I remember being approached by some salesmen holding Encyclopedias when I was young. The energy level they held throughout the day always made me wonder how. They always personified the sun high at noon. Imagine the sun being high throughout the day. Chandra Sekar stepped into sales when he was 10 years old. He spent most of his vacation holidays traveling around cities in the sales van along with the salesperson. He would help them in carrying product packets. And one fine day came when he had to set foot in replacement of the salesperson who was absent that day. All that the twelve-year-old boy was told to do was to sell the products in a specific locality. Everyone was awestruck when he returned home with a daily turnover that is threefold the actual earnings. On looking deep into the process, he understood that the employees who used to go on sales visited shops selectively and did not take enough effort to enter new shops. Just because Chandra Sekar ran the extra mile to persuade new customers, that turned him into an extraordinary salesperson. He didn’t have an agenda and he also didn’t skip any opportunities that appeared in front of him. When it gives positively shocking results, why not make it even more interesting? There goes a saying “Nothing develops intelligence like travel”. Chandra Sekar became flexible enough to dwell in any kind of environment. The travel van became his second home. Being around a lot of cities inside Tamil Nadu, Chandra Sekar did turn out to be an expert in handling vehicles when it comes to driving as well as troubleshooting. A lot of little things learned out of experience made a huge impact in reality. Despite this, he also established his way of selling the products, the pivotal move being his unadulterated connection with the people he met. HUMBLENESS Most of the business tycoons that we see in films are always portrayed with a high-headed attitude. But it is undeniable that the prime factor for carrying out business and sustaining in the market is the customer relationship. The kid who was too young to negotiate with the customers slowly started growing into a marketing monster. While Chandra Sekar was doing his Diploma in EEE, Sakthi Foods opened a new showroom in Coimbatore. When asked to take over the showroom, he didn’t hesitate to put his studies behind him. He saw this as a business opportunity. From having started this small retail on 3rd May,1992, the company started expanding its marketing within four months. Starting from scratch with an auto and 2 staff for support, he grew this start-up to a business with 4 vans, 3 autos, and 20 staff under him. When he had to replace anyone who was on leave, he took a step forward immediately. This got him his laurels. Soon when he got into the shoes of the sales executive, he identified all the deception points. The best that a leader can do is to be the epitome of his subordinates. That in itself would have influenced the people under him to become better each day. Chnadra Sekar’s down-to-earth nature and honesty did take a paramount role in establishing a competent community in his business play. He would visit the customers whenever he passes by their places but without the intention of sales, just to develop genuine networking with them. At times he would sort out the products on the shelves at his customer’s end, identifying the products that have gone out of stock himself. Such initiative, despite being a businessman, has earned him a sustainable customer network. Even the customers who held an attitude would melt for the way Chandra Sekar treated everyone and for his quality of being trustworthy. They wouldn’t even mind him standing near the treasury. The community he grew for himself would be there for him in any kind of situation. This man has earned a community for himself that is unimpeachable by default. At this point, he owns a genuine leading business venture and a commendable community of people. What else should a person need to live a satisfactory life? MESSAGE FOR THE BEGINNERS Chandra Sekar was only 12 years old when he stepped into the business arena. Starting too early, the quantum of experience he has got now should be put into use for the blooming businessmen or businesswomen. When asked about where and how to