What is a marketing mix? And what are the 7 Ps of marketing?                           What is a marketing mix? And what are the 7 Ps of marketing? A marketing mix is a selection of marketing tools that includes several areas of focus. That can be combined to create a comprehensive plan. These terms first refer to the 4 P’s that is a product, price, placement, and promotion. But later it expanded to Product, Price, Promotion, Place, People, Packaging, and Process. Let’s see the 7 Ps of marketing.                            Jerome McCarthy was the one who introduced the 4 Ps mix marketing concept which was later known as the 7 Ps of marketing. This was introduced by him in his book called “Basic Marketing: A Managerial Approach”. This Ps refers to the blend of strategies and practices which is thoughtfully blended to drive business and successful product promotion. In the beginning Product, Price, Place, and Promotion were combined, and in the day’s progress, it was expanded by including People, Packaging, and Process. This is now considered as the 7 P’s mix element. These 7 Ps of marketing give one the framework to use in your marketing plan and essential strategy to promote the target of your market effectively. The 7 elements of the mix marketing are ProductPricePlacePromotionPeoplePackagingProcess Product The only thing that customers care about is what your product is and the service that the product can do for them. So, one has to make the product accordingly by making it the best one. This kind of approach is called “product-led marketing”. In this mixed marketing, the most important thing is how you are trying to sell your product. This includes the product’s Design, Quality, Features, Options, Packaging, and Market positioning. These five components led to successful product-led marketing which is the most important one for product marketers.  Price                     Brand may price its product higher than their competitors to create the image that it is offering a higher quality product. Draw the people’s attention through the features or by adding the benefits that other brands lack. To make promotions more appealing the brands will set the base price higher.  Promotion                    Promotion is nothing but the part of the marketing mix that most of the public notices. This includes television, content marketing, social media strategies, email marketing, and more. All these promotional channels are the whole tie-up of marketing mix which together into the omnichannel strategy. This promotion can be done in various ways through various mediums.  Place                 The place is nothing but the location where you sell your product. This goes beyond physical locations.  People                Here, people is someone who comes in contact with your customer. Here, recruiting talented ones is essential as it plays a prominent role in marketing. While recruiting they should know the free marketing ideas for marketers. Packaging               This packaging is something that catches the attention of new buyers. As it gets people’s attention. Designing uniquely and differently gets you more customers. Process            Prioritizing the process is another important one in this marketing mix. Focus on the complaints given by customers in the process.  Conclusion Thus these are the Ps of the marketing mix and the 7 and 4 Ps of mix marketing, which plays a prominent role in the marketing field.

Types of SEO in digital marketing will make digital marketers find the correct SEO for their websites. Before that, let’s see what is SEO. SEO stands for Search Engine Optimization. But, for what purpose it is used for? SEO is the process of improving or increasing the trafficking of a website. This guides to increase the visibility of people in search results. Moreover, it focuses on getting people to the website. It helps to set up relevant keywords and content that are expected to create high traffic in the website. There are few major SEOs to top your website in organic searches. On-Page SEOOff-Page SEOLocal SEO On-Page SEO On-Page SEO consists of optimizing the elements of a website. Anything that is done for the website to rank higher will come under On-Page SEO. It optimizes website’s title, URL, internal links, images, HTML tags. Further, it concentrates on several other elements which creates high trafficking. Before everything, On-Page SEO focuses on keyword optimization. As keywords have primary significance, it falls under the priority of On-Page SEO. Placing right keywords in the title and meta description is an effective approach. Right keywords itself generate the high ranking of the website. On the other hand, informative and relevant content is a notable factor. Without good content, website won’t level up. Also, it is necessary to ensure that there is no broken links or duplicate contents. On-Page SEO has the facility to enrich your website with internal links. These internal links are an advantage to make the readers explore the website. Thus, On-Page SEO is one of the widely used types of SEO in digital marketing. Off-Page SEO Off-Page SEO is another types of SEO in digital marketing. If On-Page SEO is internal process, then Off-Page SEO is an external process. It involves the external factors that happen out of your website. Link-building is the prominent factor of Off-Page SEO. This is done with creating a valid link for your website. Those are later used for sharing contents. One of the greatest determiners of Off-Page SEO is social media. Social media is the inevitable platforms to boost up your website for trafficking. People spend most of their time on social media. Hence, it is the right place to make your website rank higher. Most used social medias are Instagram, Facebook, Twitter, LinkedIn, etc. Not only in social medias, but Off-Page SEO can also include online reviews of your website to boost up its traffic. Local SEO Local SEO is used for businesses that run physically. It is also important for a business with physical location. More accurately, customers are needed mainly for local businesses. It becomes mandatory to have customers walk in your locations. Hence, local SEO becomes one of the major types of SEO in digital marketing to promote business to local customers. It helps in making the business more visible in local search results. The steps to be followed in creating local SEO are Create Google My Business pageAdd the correct name, address and phone numberAdd the relevant working hours and reviewsLocation and details on Google mapsAdd clear and good photosAdd descriptive information for the customers All these have to be optimized for more reach to customers. The contact information are needed to be highlighted with schema markup. So that, the search engines will effectively present the details to the customers. These are the highly used three types of SEO in digital marketing. Other than this, there are technical SEO, white-hat SEO, black-hat SEO, YouTube SEO and so on.