Revive an old blog for SEO. The beauty of an SEO is writing a blog that helps thousands of people who visit his blog to change his vision and idea but sometimes the blog which gets old (i.e.The post which has been posted before sometime or long back )will lose its credibility and traffic and especially organic Traffic.  Blogging cannot be called a masterpiece unless it has the tendency to melt the heart of readers or increase the vision of readers after reading them. Probably, those old blog posts which were posted long back are declining in search rankings which leads to driving less traffic to your site which used to be more compared to the blog which was posted a few min ago. It will also lead to a decline in your marketing path. Doing research on the ways to improve the traffic of old blogs and implementing those strategies on improving these issues will help your old SEO to get back By doing so your old post will take a jump in the ranking list which will directly help you to increase traffic in fact better traffic than the old one. It will make your site at the top of the eye and could win the best blog of the year if it content has the power to reach a wider audience. ”Content is the king” The benefits of updating Old Blogs Revive an old blog for SEO. The real advantage of updating old blogs’ content will be providing a better user experience. It will increase SEO opportunities. The visitors to the website expect quality-related content and added values. They usually search for fresh content and updated information. Periodic updates will enhance user experience and will also increase the quality of the website. Periodic updates increase opportunities for SEO by gathering more traffic to the blog, it has other advantages such as boosting website rankings and creating many backlinks. Ways  To Revive An Old Blog Post It’s time for your blog post to make a masterpiece. Revive an old blog for SEO. Squeeze your brain before going on reviving an old blog post, think about the way you choose which posts will bring your worth to content back to life? For these short-term growth goals, John Bonini suggests some ways in updating the following content: Immense mistake: The Content that has perished  in a  huge  volume  from past 3-5months Near to the  Popularity: Content that’s currently ranking on page 2. Lost its way: Content that’s targeting high-intent, high-volume keywords that are not ranking at all. To bring back  life to the old blog post : Aim for new keywords Up-to-date the SEO on-page. Modify the content. Internally link to new content. 1.Aim for new keywords  Your old blog post is decided on the following factors: Depending on a few factors such as to know the date of publishing. There can be only two things: getting the keywords based on their difficulty and volume search during that time. The knowledge on SEO is less and you must work on that to improve your traffic.  The finding capacity notices the number of people who are entering a keyword in the search engine. This measurement is known as  Monthly Search Volume (MSV). It predicts the amount of traffic is available for that particular searched keyword. If you search the old post blog, you could find the keywords which are quite old and the difficulty keywords could be the reason for sometimes less traffic. to increase the traffic, updating with the new keyword is important as it will be updated with the recent trends and google SERPs. The ways to find new keywords? Go with the below answers: Figure out the industry-factor value in your service. Utilize the keyword search tools to produce lengthy keywords. Choose keywords by giving priority to search volume and keyword difficulty. Keyword study is a crucial part of SEO.however, being up to date and updating keywords will give a good ranking in SEO. 2. Updating the  SEO on-page.  You will need to update and optimize your: SEO Title Tag Meta Description Article Title Subheadings SEO Title Tag These tags of SEO are also called SERP. With just one click the name of the webpage will lead you to that post. Keep Updating the title to show new target keywords. There is no limit to the length of SEO title tags and Google search results that show the first 70 characters. To increase the post to its conceived relevancy, add the keyword at the start of the title. Meta Description Meta can be described as the data inside the data.  Finding the meta description on a SERP which is illustrated with the title tag and URL.  the text should add your aim keyword and prediction readers in the purpose of your content. Create it cool! Eye-witness metadata has created the curiosity in readers to click on your content and keep scrolling till optimizing results. Title of the Article Few bloggers fail to recognize the very basic mistake of thinking meta description and article title the same. As the title tag appears on the search engine page, the article title can be seen on the destination page. To make it workable Update the title with new keywords to make it organized. Subheadings Subheadings are an outline of the content. Onset when readers decide to read your blog post, many will remove it to determine its worth and their valuable time. place your keywords in the main header of your content. It will generate the relevant ideas of your content to help boost your rankings. After making changes in the title tag, meta description, article title, and subheadings, it is time to move on to where the most changes happen — the body content. 3. Update the content. The bulk of your updates will happen in the body content. Begin by rewriting your introduction. Continue by updating the rest of the content as needed. It will be done in two steps — removing

SEO in a business is the most important thing. SEO is very crucial to bring traffic to your website. SEO is the key to crack online business. This is the reason behind most of the large business allocate around 45% of the marketing budget to it. With the increase in technology, the use of the internet is being increasing rapidly. To be specific, spending your little time to SEO can not only improve online traffic to your website, but will improve all your business as well. There are a lot of changes in the world of SEO, and there’s a lot of SEO tricks and tips out there too. However, there are somethings that can never change like targeting keywords with the sole intention to improve organic search engine rankings. 81% of the customers and 96% of the B2B Buyers are likely to do online searches before they make any purchase. So, business that do not have strong online presence will find themselves falling behind the competition. A strong SEO strategy allows brands to position their website and their content highly on SERPs for relevant keywords to attract the attention of the potential keywords and bring them into their sales funnel. Let’s get into the SEO tricks to make your website become popular. Invest your more time in SERPs: Through the Search Engine Result Page (SERP) rankings, the algorithm rewards web publishers that craft the best content on the internet. Due to this, it becomes crucial to understand search intent. To crack this, you should analyze a keyword SERP and figure out the problems users are facing when searching for this query. According to your goal, pay attention to: The search features The kind of content that is popular (Product pages, listicles, tutorials, etc…) The websites that are ranking (Databases, business, entertainment, etc…) How does your page show up (Title, Meta description, date, external links, internal links, etc…) Remove everything that makes your website slow: Page speed is considered as the very critical part in SEO. In today’s fast world, no one likes waiting and if your website takes time to load then, all your energy on making a good content will be wasted if there are no visitors to your site. A slow page frustrates the users and discourages them to buy your product. A research says that even one second delay in loading the page can lead to reduce 7% conversions. In the eyes of potential buyers, a slow site is an untrustworthy website. According to a research 40% of people abandon the website if the website takes more than 3 seconds to load. Overall, there is a huge demand for speed and business should run according to the required demands. That means if your page is low, you’re fighting a losing battle for top organic listings, regardless of the quality of your content of your professional website design. Use Keywords in the Right places: Everyone uses keywords to get listed in the search engine, but only some can get through the first page of search engine, How? Because those websites use keywords in the right places, to get listed in the website. Specifically, you should ensure that your keyword appears at least once in the page’s title tag. In that way it will also appear in the URL of the website making it easier to be identified by the search engine. Start your blog with the keyword, and make sure you use the keyword at least 5 times in your blog. Do ensure these keywords to be placed in the right place. Place your Users first, not the search engine: Create a content that engages your users not the search engine. Keywords are meant to drive the search results, but that doesn’t mean the value of your content loses. Always remember that you are writing for a human, not for the search engine. So, it is important to make them engaging and helping them out to find the solution of their queries. Never prioritize the search engine before the humans, that actually read your work. Forget that google and search engines exist, when you are writing the content. Always write content to help the user out. This is the real reason behind writing blogs. Have web analytics in place at the start: After knowing the actual goals of your SEO clearly, you need a software to track what’s working and what’s not. For instance, Google analytics, Google search console, and other web analytics software solutions can help us to reach towards our success. You should have these web analytics in place, even before sensing the first visitor to your site. This is very crucial to identify a lot of things about the users and their needs. Having web analytics in place can be beneficial for you in many ways. Write Unique and relevant Meta Description for every page: One of the most important SEO tricks and tips that should be considered is a unique and relevant meta description, that most of them neglect. The meta description is the first section of the blog that people see through google. Duplicate meta descriptions can get you into trouble. As you cannot have the same meta description for email marketing blogs and sales blog, because both of them are entirely different from each other and also reduces the user experience. Always ensure to have a unique title tag and meta description. That will help you to improve organic search engine rankings. Use a Simple, Readable URL structure: If users cannot understand the URL then, search engines will be confused as well. always ensure that the URL of your page is easy to understand for both the users and the search engine.  Don’t include numbers and characters other than the words and dashes, because numbers and characters will not say anything to the users what to expect from the content. Also avoid words like A, An, But, or, in, and also make sure not to include capital words in the URL. Make

Introduction Why pick Twitter Analytics you ask? We often find ourselves wondering what kind of content our followers like. What if there is a way to track and see it? If you are one of the people who want to analyze your followers, then Twitter Analytics is the right place for you. Keep reading to find more about Twitter analytics. In this article, we’ll go through What is Twitter analytics An overview of the dashboard Advantages of using Twitter analytics Key Twitter metrics Navigating to the Analytics window What is Twitter Analytics? Let’s take an example to explain Twitter Analytics. Lisa is a wannabe social media influencer. So, she starts posting digital content daily. Some of her content get many views and some of her content doesn’t get the number of views she anticipated. She feels that it would be great if there is a tool to analyze her followers’ interests. So, while browsing, she comes across Twitter analytics. Twitter analytics is a tool that helps you to identify the reach of your posts, your followers’ trends. To break it down in simple words, Twitter analytics are like your test reports. You can focus on what you are good at, analyze and improve at other aspects. An Overview of the Dashboard The following are the list of dashboards that you’ll see while using Twitter analytics Home Tweet Activity Video Activity Conversion Tracking Audience Insights Home When you first open your Twitter analytics, this is the screen that you will see. This screen shows a summary of your activities and your past month’s report. It consists of Your top tweet, Your top follower, and your top mention. Additionally, it also provides information about Your total number of tweets, Total number of profile visits, Total number of mentions, Number of new followers, and impressions (number of people seeing your tweets) for the particular month.  Tweet Activity The tweet activity screen shows your performance over a specific timeframe as a graphical representation. You can choose the timeframe using the calendar icon displayed. It also shows the number of clicks and likes for the time frame along with the number of impressions and the rate of engagement. Video Activity The video activity dashboard is similar to the tweet activity dashboard except for the fact that this dashboard displays the metrics only for the video contents tweeted. This dashboard displays the number of videos, the number of videos that are completed by the viewers, the retention rate of videos, And total minutes. Let’s consider the previous example. Lisa tweets three kinds of videos every week. Let’s consider the three types of videos are song recommendation, Food recommendation, and travel videos. Of these three, she wants to know what kind of video connects to people the most. So, when she opens the video activity dashboard, she gets a visual representation of her follower’s preferences, so that she can tweet content accordingly. Conversion Tracking This is used to measure the returns on the amount spent on advertisements. This can also be used to accurately find the action the person takes after viewing your content. Audience Insights This can be used to view the demographics of the audience, their mobile usage, and their interest. This is crucial for promoting your business. For example, if Lisa’s content is viewed by people in a particular area compared to the people in other areas, she could focus more on promoting herself in that particular area.  Advantages of Using Twitter Analytics As previously stated, Twitter analytics is similar to your mark sheets. So, the primary advantage of Twitter analytics is that you can find out which type of content performs best and the content that reaches more audiences with the help of metrics like top tweets, Impressions, and engagements. With these metrics, you can craft your strategy to level up your Twitter game. You can focus more on content that is liked by your followers, compared to the content that is less likely to perform well. Analyze the trends of followers and make decisions based on data. If you see content with fewer likes or retweets, refrain from posting more content of that type. Instead, focus more on content that is high-performing in terms of likes, retweets, and comments.  Track your audience growth. Do something special when you hit a milestone. Most of the successful brands offer special benefits to their followers, whenever they hit a milestone. This improves your engagement with the audience. Post more on optimal days. For example, if the number of audiences viewing your tweets is high on Friday compared to other days of the week, save the best content and post them on Friday. Doing this improves the reach of your brand and helps you to improve your engagement with the audience. Key Twitter Metrics in Twitter Analytics The following are some of the key metrics used in the analysis Top tweet New follower Top follower Top mention Impression engagement Engagement Rate Link Clicks Cost per result Conversion Top Tweet Top tweet is a metric that is viewed, liked, or upvoted by a huge number of people within a certain time ( usually 28 days). Why is it important? Let’s take our previous example. Lisa’s travel video of Tokyo is her top tweet of this month. So, she wants to analyze why it worked. Upon analyzing she found out that she tweeted it on Friday, a day when her followers are more active, She used the right hashtags and so it reached an even greater audience, Most of her audience like traveling and they retweeted it a lot. Like Lisa, we can also derive these key conclusions from top tweets. hence it is regarded as one of the key Twitter metrics Interesting right, Twitter is fun like that. Itching for more? Learn about the Twitter Algorithm to nail your Twitter game. New Followers It shows the number of new followers gained in the last 28 days or in a certain period. As previously stated, Lisa is a wannabe

Introduction to Facebook Ad Campaign Is setting up a Facebook Ad Campaign a necessity necessary for your business? Let’s break it down. There are 1.39 Billion active users on Facebook currently. With almost 2 billion people here, you have the potential to serve an immense amount of people. Apart from this, Facebook accounts for more than 9% of the total digital ad spending and 18.4% of the global mobile digital advertising. Enough about Facebook’s fame now, let’s get to what you came here for. Creating Ads Facebook Ads Manager is the tool to create, manage, and measure results for Facebook campaigns. This is probably your first step. There are two ways to create an ad – Guided Creation and Quick Creation. Quick creation –This option allows us to set up the campaign first and later create ad sets and ads. Let’s focus on the Guided Creation Process. To create a new ad, click Create an ad in Ads Manager. The Facebook Ad Campaign has three parts: Campaign, Ad Set, and Ad. Campaign The first step in creating an ad is choosing the objective. It has three main objectives namely, Awareness, Consideration, Conversions. Awareness The Awareness campaign can be further classified as Brand awareness and Reach. In Brand awareness, the goal is to increase people’s awareness of our business, brand. The next one is Reach, which shows our ad to as many people as possible in our target audience. However, Reach and Engagement on Facebook are entirely different from each other. Consideration It is the objective that gets people to think about our business and seek more information when we use Facebook campaigns. Under Consideration, we have several objectives like Traffic, Engagement, App installs, Video views, Lead generation, and Messages. Under consideration objective, the first one is Traffic, it drives people from Facebook to any URL, such as website, blog post, etc. Engagement is the next objective and it reaches people more likely to engage with our post. It can be likes, comments, shares, offers claimed. App installs are fairly direct; it sends people to the app store to download an app. Video views are targeted at people who are most likely to watch our videos. Lead Generation collects leads for any business. It gathers information from people interested in the form of sign-ups, newsletters, etc. Messages are the objectives to connect and communicate with potential or existing customers interested in our brand. Conversion The Conversions Campaign is the final objective while creating your Facebook ad campaign and under it, there are three objectives namely, Conversions, Catalogue sales, Store traffic. Conversions encourage people to take a specific action, such as download app, register for our site, or make a purchase. Catalog Sales shows products from our e-commerce store’s catalog to generate sales. Store Traffic promotes any brick-and-mortar business locations to people that are nearby. The next step in the process will be to Name the campaign, it helps in easily identifying and making changes to the campaign. Ad set After setting up the name for the ad set, the next step is to choose an audience. Audience For the audience, we can create a new audience or we can use a saved one in setting up the Facebook Ad Campaign. There are different parameters to choose an audience.  Location targeting can be used to target people based on state, country, city, zip code, etc.  Age helps us to target ads to people within an age range. Gender target ads specific to men, women, or people of all genders. Languages target people of certain languages Detailed targeting allows us to further distinguish based on criteria such as demographics, interests, or behaviors. Connections can aid us in including or excluding people from our audience based on connections to our pages, apps, and events. The custom audience are target audiences we have information about and we can also define custom audience from a list. The subset of custom audiences is the Lookalike audience. We can create it from a source. It finds other people on Facebook who are the most similar to people from the selected source. Understanding the Facebook Audience can supremely boost your Facebook Ad Campaign. Placement The placements section has two options. It has an automatic placement, which is pre-selected and recommended. The other option is Edit placements, here we can edit parameters like which device we need to place ads on. We can choose mobile or desktop. Placement also includes options for Facebook, Instagram, Messenger, or Audience network, which we can select or deselect based on our objective. We can also choose where the ad appears in feeds and stories. Budget, bid, and schedule In the Budget & Schedule section, we can choose a budget and set our ad set’s schedule. We can determine the budget for the ad first. The schedule option is next and here we have the option of choosing to run the ad set continuously or we can opt for a start and end date. Next comes Optimization for Ad delivery, this is different for different objectives. It can be for brand awareness, conversions, link clicks, impressions, daily unique reach, etc. The bid amount is automatic by default, if eligible we can also set a manual bid. The other options are Ad scheduling and Delivery type Ad scheduling gives the option to run ads all the time, which also gives the option to edit them. Delivery type is also standard by default. It shows ads throughout our selected schedule, we can also edit options. Ad This is the final option in the ad creation process. It allows us to create an ad format. Depending on our objective, we can choose a different format. Carousel – This is a format where the ad can be displayed with two or more scrollable images or videos. Single image – An ad with a single image, we can create up to six ads with one image each. Single video – An ad with a single video. Slideshow –A looping video that can contain up to 10 images. Canvas

Introduction The Social Media Tips you could use for your business to improve are endless. But there are a few ones that you must definitely know about. So let’s get going. Facebook The following must be considered while posting on social media. B2B  The best time to post on Facebook is between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday. B2C The best time to post on Facebook is noon  (12. pm) on Monday, Tuesday, or Wednesday.  Considerations for posting on Facebook Social Media Tips on Facebook. Other than any other social network channels, 74% of Facebook users visit the site every day and 88% of Facebook users access the site via a mobile device. The overview is broken down into three sections, starting with the Page Summary. Here, you will see a set of graphs with top-level metrics for several categories: Actions on Page: The combined total clicks for your contact information and call-to-action button Pageviews: Total views of your Facebook Page, including by people not logged into  Facebook. Page Previews: The number of times people hovered their mouse over your Page information to see a preview of your Page. Page Likes: The number of new links Post reach: The number of people who saw your posts in their timeline. Story reach: The number of people who saw your Stories.  Recommendations: The number of people who recommended your Page. Post engagement: A combined total of post likes, comments, shares, and other engagements. Responsiveness: An evaluation of how often and how fast you respond to messages. Videos: The number of video views of three seconds or more Page followers: The number of new followers Orders: Your orders and earnings On the sidelines, Facebook reach and engagement are two different things. You can also design posts according to your Facebook Audience. Twitter The lifespan of a tweet is only 18minutes. So on this social networking site timing matters more than on any other site. You have less than 20 minutes to make sure your content reaches the right people. The best time to post a tweet is between 9.am and 4 p.m. EST on Monday or Thursday, with emphasis on 11 AM. To 1 PM EST window. This is for B2B clients. In the case of B2C clients, the best time to post is 12 PM or 1 PM from Monday to Wednesday. Considerations for posting on Twitter According to a recent survey, 46% of American Twitter users visit the site at least once a day. 80% of Twitter users are affluent millennials. 80% of Twitter users are not American. The platform operates in 33 languages. You can use Twitter Analytics and Twitter Ad Campaigns Instagram One easy way to find out when your followers are online and most likely to engage with your content is by digging into your Instagram analytics. Professional Services Friday, Tuesday, and Wednesday at 9 a.m. or 10 a.m. On average, top professional services brands seem to have the most luck posting early on a working day, especially on Fridays, Tuesdays, and  Wednesdays. These types of companies often post useful educational content to their Instagram feeds, such as links to blog posts or videos. Likely, people prefer to consume this type of content earlier in the day rather than later. And while they’re at work, already in the mood to do so. Timing is not the only factor in a post’s success. If your goal is to effectively engage your audience on Instagram, you will need a professional-looking display picture and images with catchy captions and smart hashtags. LinkedIn The best time to post on LinkedIn is 7:45 am, 10:45 am, 12:45 pm, and 5:45 pm EST. The perfect day for B2B brands to post on LinkedIn is Wednesday. The best days for B2C brands to post on LinkedIn are Monday and Wednesday. Think your audience only engages with your content on the weekends when they are at home relaxing? Try workday hours. The results may surprise you. And yes, maybe a larger share of your audience is online, over the weekend, but are all your competitors flooding those times with content? You might benefit from posting off-peak hours when the competition is low. Considerations for posting on LinkedIn 50% of Americans with a college degree use LinkedIn. 45% of LinkedIn users are in upper management  57% of LinkedIn logins are through a mobiles Conclusion Follow these steps and recommendations to improve your Social Media Marketing. These Social Media Tips will definitely be helpful. Different websites have different advantages, pick the one that suits your needs. Have a good day!