Creative café-session 6 was conducted  by the Resource person Mr.Karthi Easwaramoorthy at VET Institute of Arts and Science college as per the schedule. The session focused on various Google technologies. The program was started at 2.00pm. He mentioned that Face book Amazon,Apple,Netflix and Google are ruling the people now. He detailed the evolution of Google since 1996.  The students exhibited a keen interest on the session and gained experience in the topic of content creation with the help of many content related terms – Fresh content, Original content, Unique content, Engaging content, Relevant content, Readability. He also highlighted keyword related terms keyword research, Keyword stuffing, Long and short keyword search volume.  He also elaborated about search engine optimization and its related terms HTML (Hypertext Markup Language), CMS(Content Management System),WWW( World Wide Web),URL( Uniform Resource Locator) and IP (Internet Protocol) address. This session was a good learning experience for the students. They had the opportunity to familiarize themselves with Googlism. The program was wrapped up around 3.45 pm. 

In session 5 of the Creative Café, the resource person widened the mental horizon of the students by introducing them to the technological revolution in the the world of Digital Marketing by presenting the concept of Content Management System.  He also gave concrete ideas on how to upload, publish, create and update the content in a user-friendly interface on a website. He also gave an insight into Word Press module, a place to build and explore a fine digital marketing strategy for one’s blog or business website. An awareness about SEO (Search Engine Optimization), a fundamental part of digital marketing in maximizing the number of visitors to one’s particular website was also created. On par with that he focused on the Basics of Google, like Crawling (discovering the available pages), Indexing (searching queries based upon the key words and phrases used by the consumer) and SERP (Search Engine Ranking Page) (locating the position of the specific document within a short period of time) to help the students in building one’s own website and to establish the brand authority. The key note of the session also included the features of the SERP like, Featured Snippets, Knowledge Panels, Video Carousels and Image Packs etc., which assist one’s business information to stay on top of a competitive and ever-changing digital platform. Thus, the overall session was educative in promoting one’s idea in a webpage.

Mr.Karthik Easwaramoorthy started the session with a presentation connecting his personal and real life experience. His topics included behaviour pattern, strong ties and weak ties which were instinctive. Then followed the presentation by the remaining teams.  First, the members of team 1 explicitly expressed their views on Film. They delineated the positive impacts of films and how films act as a good stress buster. Next, team 6 made their presentation on Food. The members of the team explained about ancient and traditional food. Besides, the importance of healthy food was well expressed.  After that, team 5 shared their ideas on Life style, which explored the various categories of life style like food, beauty and fashion, technology and social media. A perfect comparison was made between previous and present generation’s lifestyle. The ideas were presented in an elegant manner. Then, the presentation on Sports was done by team 3. The value of sports has been clearly elaborated. Also, they detailed about the various ancient and modern games. They concluded with the message, “A person who plays games will be able to handle failures in a better way.” Finally, the members of team 9 explicated the topic Environment. They detailed the types of water pollution and the solutions to these problems. In addition, they insisted on the importance of water management.  With that, all the 10 teams successfully completed their presentations. At the end of each presentation, Mr. Karthi Easwaramoorthy appreciated all the team members for their wonderful efforts and gave his valuable suggestions for the further improvisation.  The session was concluded with a story shared by Mr. Karthi Easwaramoorthy about the value of waste food management that created an impact in students’ mind. 

The third session of Creative Café is all about the presentation by various teams on the stipulated topics. Five teams got randomly selected with lots to present the impact of the given topics. Firstly, under the category of “Humans of Campus”, Team 2 had presented about the life and the entrepreneurial skills of Mr.Karthi Easwaramoorthy. Janani who represented the team was appreciated for highlighting the keys to become a good entrepreneur quoting examples from real life. Secondly, Ponnazhagesh from Team 10 presented his perspectives on “Village” emphasizing the healthy and peaceful lifestyle of villagers. Thirdly, Team 7 had discussed the impact of ‘Technology’ in day-to-day life in various fields like IT, Sports, Biotechnology, medical and so on. Kaviparameshwari, the speaker was acknowledged for her unique and clear presentation with current examples and good body language.  Next, Rakshita and Sri Mathi of Team 4 presented on the impact of Education on personality. The team elaborated the influence of education on personality development, mannerism, confidence and acceptable behavior. They took their discourse in  a conversational way and it was effectively supported by innovative visuals for which they were specially appreciated.  Finally, Monika, Jemina and other members of Team 8 presented on ‘Agriculture’. They enumerated the aims and importance of agriculture in human life. Students were praised for being natural and logical during the presentation. On the whole, the session gave a great opportunity for the students to improve their presentation skills. It opened a platform for them to learn and unlearn so many aspects. Following each presentation, Mr.Karthi Easwaramoorthy had carefully reviewed the students’ performance. At the end, he highlighted few crucial tips to become an effective public speaker.

Session 1 is all about why writing is important and the thoughts of should Icontinue writing? Yes, we must often write and practice what comes to us. Keep on writing will definitely develop our writing skills and the way of pen downing our emotions and shaping it will make us go one step higher in the path of interconnecting and portraying the ideas in a better way. We have seen some of the personal experiences of Mr. Karthi Easwaramoorthy, of his start up company in 2007 and its growth which keeps us motivated and also shared his experiences of being in business class and watched fight blasting scene in one of the Hollywood movies from 3k feet away in the flight. It also tells us about the minimum damage that an individual could face is death. The comparison will lead us towards failure and also seen how strong believer he is in his thought process. Job opportunities also provide various writing job with maximum eligibility of communication skills. The improvement of readability is a major thing while writing an article. The content must be short and simple in words which looks pretty beautiful. Short sentences also grab the understanding easily and its better to avoid too many commas. Paragraphs and heading are also more important in the article. We can use times new roman and aerial font to be more friendly and adding visuals like art, graphs, gifts and video also provides attention to the readers. It is best way to use 80/20 rule, where 80% can be of active voice and minimum of passive voice, it is better to avoid passive sentences in an article. We can use Grammarly and spell checker to rectify our mistakes in grammar and spelling in the article. Stick to the common words while writing because it makes any type of the reader to understand quickly. If possible, we can convey our message shortly, so that it doesn’t get bored. No too much of objectives should be used, and try to keep any one of the strong emotions perfectly (power, pride, humor). The blog format should start from the key words (the main messages that the article contains), and we have title (which is 55 characters with the proper keyword, so that your article will be eye catchy to the readers). Thirdly, we have description with 150 characters (gist or the starting of the article which will be displayed bellow the title). We have seen the example of Polo t-shirt from the google. The article content should contain 5 paragraphs with each 200 words. We must also choose the right header for each paragraph and the selected keyword which is written in the top to identify must be inserted in the right places of the article. Read session 1 on Become content creator

Topic: Become a content writer Venue: Vellalar arts and science college, Erode Duration: 2 hours Date: October 7th, 2021 This particular training covered key steps involved in creating the content. The following are the steps covered. Extraction Ideation Creation Conversion Distribution Optimisation Observation

This is the talk to kick off the conceptual lab called Creative Café at VET Institute of Arts and science college in Erode. Creative Café is the place where students or anyone for that matter can learn and practice to be creators. It trains people on how to bring out their thoughts and emotions onto a table as text, audio, image, and video. If we are good at putting our thoughts and emotions on paper, we probably learned the art of thinking clearly. The spicy café session gives the fundamental information about the creative café in a nutshell which is to nourish the creativity in an individual. “Imagination is the key to creative but only imagination can’t lead a path to success” this is a quote said by Mr. Karthi Easwaramoorthy, who exclaimed that thinking alone doesn’t make a man creative but innovation does. He implemented various ideas for the action of thoughts in writing, which helps every student to create their own style of writing. “Google can make you and as well as break you” are a famous line that Mr. Karthi Easwaramoorthy always used to quote, because the digital world has become an eye to all the young entrepreneurs and employees, as well it has also become the worst vision for the non-dedicated people who use in a wrong way. Out of all, the sessions of the creative café have molded every student in a perfect shape to shine in their own way of life. It’s a big guarantee that students learn a lot from the café session digitally which helps them in many aspects. Content writing has become a great scope for today’s world and might be in the future. So, students are dedicated to their writing and they are in a need of recognition, and, happily, the digital village is providing it effectively. Creative café gives an opportunity in improving leadership quality by segregating the students into a team and giving them various topics under different categories. This helps students to grade up their responsibility and being a leader, it gives a chance to showcase their best in every aspect. Mr. Karthi Easwaramoorthy has shared his own life experience to make the students understand what life is! And what the career is! Overall, a creative café gives the best to all the learners who are very dedicated to their careers digitally and technically. Hope this helps everybody. Be a creator among the copies!

When we have an exciting innovation, we want the world to know—and the faster, the better. That’s what drove our latest Reese’s ad campaign, produced by Erich & Kallman, that led up to the big game on February 11. Did you hear?” demands the voice of Will Arnett in each of the ads. “We’re making a big change to Reese’s Peanut Butter Cups.” When the characters hear the news, their reactions are over-the-top. Think: pleading emotional meltdowns, table tossing, beating-head-against-wall extreme, and yet, also so relatable. Wouldn’t you cycle through all the stages of grief upon learning that a product you adore—like one of the most beloved candies in America—may be changing? But what if you then learned that change was for the better? That Hershey is actually adding a layer of creamy caramel to the Reese’s you love to make Reese’s Caramel Big Cup, and classic Reese’s Peanut Butter Cups are still available? Celebration! Everybody dance! The strategy   Being a part of this advertising journey was such a delight. It calls to mind the pain of having something taken away that you always thought would be there, only to realize that the product is still available—and then some. The ad that aired on Feb. 11 features seven characters—six humans and a dog—who each experience their own personalized emotional roller coaster. It’s chaotic, funny and turbulent, all at once. It’s something you could watch again and again to understand the depths of the pain and the elation that each character is feeling. And, at its heart, it’s an ad about fandom. People’s feelings about Reese’s are akin to how people feel about their favorite teams. If the logo changes, the colors switch and the stadium moves, lives are disrupted. Chaos ensues. The decision to air the ad during the football event of the year was an important one. In this streaming era, where viewers watch their favorite programs on various channels and platforms and according to their schedules, it’s hard to find moments of togetherness. Football’s favorite Sunday is practically an American holiday and a cherished cultural event. People tune in to the most-watched show of the year for their own reasons, whether it’s the game, the commercials, the half-time show or all of the above. Regardless of their motivations, they’ll all have highlights to talk about after the big game. We wanted Reese’s Caramel Big Cup to be a part of that Monday conversation, and we made sure that retail shelves were stocked and ready for all the consumers excited to try this new flavor combination. The story arc we built for the ad wasn’t limited to the 30-second Feb. 11 time slot. We created mysterious tea that played for a couple of weeks leading up to the big game, warning viewers that change is afoot but stopping short of the big reveal. We also enlisted influencers, like Jason Kelce, to share their reaction of sheer terror at the thought of a world without their beloved Reese’s. We have some other tricks up our sleeve with similarly themed ads to air in the future. The why You don’t take just any product to the big game. It’s been four years since we created our only other game day ad (in 2020, we advertised Reese’s Take 5), and it’s an enormous undertaking for us. But as we thought about the business strategy of how we get the most trial on a product that we feel is a great innovation, the big game became a very relevant tactic. While working on this campaign, I kept thinking about the thousands of people who have made Reese’s Caramel Big Cup a reality, including teams in research and development, innovation, supply chain, sales and retail. They’ve done a remarkable job. Now, it’s up to the rest of us to ensure that consumers know just how delicious this latest innovation is so they don’t miss an opportunity to fall in love with that orange wrapper again.