What is SMAC? (Social, mobile, analytics, and cloud), many people aren’t aware of this SMAC. The term SMAC was coined in the year 2011, in order to describe the impact of the consumerization of IT. SMAC is nothing but the basis for the transition of the business from e-business to digital business. These four are the important technologies that help in improving business operations and it also helps in getting customer very close to the business. The technologies which come under SMAC are Social, Mobile, Analytics, & Cloud.  These technologies together create new business opportunities and competitive advantages. During this time, many other groups have also coined similar terms. The Aberdeen Group, Gartner Inc, and many other groups have recoined the term using these technologies.                     Social media platforms like Facebook, Twitter, Instagram, and Snapchat help to provide businesses with new ways to reach, interact with, target, and acquire customers. New job titles were given to this like social media influencer, digital influencer, and so on. New marketing tactics have also been used to get more customers. And data sources like hashtags, reposts, and network connections. Mobile technologies are something that has changed many things in people as their way of communication, shopping, and work. The introduction of new features like connected devices and wearable devices depends on sensors that are cheap to generate and transmit data. New business models and new services are the basis of new business models which is offered to customers. These two technologies are playing the most prominent role in nowadays society. Many new things were keeps on changing for the betterment.                               Analytics, this analytics help to understand, how, when, and where people consume goods and services. Also used as an indicator of predictive for customers’ future behavior. Analytics has become the most prioritized one among the companies and that made the storage and processing power has been decrease. Cloud computing, a new way to access technology and the data has to have the access to quickly respond to changing marketers and solve the problems. Among these data amazon web Services stands in the first place in this space. These technologies may individually affect the business but it helps in transforming businesses completely into a new business. Thus, the four technologies SMAC helps in businesses.

The way to deal with negative comments. Hey buddy are you struck between the negative comments and confused with how to deal with that? Do you want to avoid feeling embarrassed in social medias especially for your business accounts? Come on Yaa its common and usual. Let we solve this problem using some of the best ways. Respond as soon as possible to the negative comments Make sure to give back reply without any delay even if it is a tweet or Instagram, Facebook etc.. If you leave it to linger then the problem is yours. If people see that unanswered negative comment, they might think that someone has complained and you have not yet responded. So don’t let them that you are careless. But don’t forget to apologize for the negative feedback. Don’t bother that their complaint is warranted or not, its always better to take the customer’s side and go accordingly. Your apology will never bring you down, it will gain you respect for the matter of apologizing. You all will have a doubt that what if the person’s complaint is silly. Then the public will realize and understand and you no need to think of it. Take some private space You can apologize in front of public, but it is not welcomed to solve the entire problem in front of the public. First you can give the answer back in the comment section. Later send them a private message to make them feel concerned. If you are explaining them in a private means, they feel cared and that will offer them a personal experience. Show your concern Make sure to appreciate their criticism after being apologized. It will totally change the mindset of the customer even from anger to peace. Don’t forget to ask how you can help them. If they responded make sure to satisfy the respective person to avoid further negative comments. Be a creator I have seen many accounts where they maintain a set of people to delete all the negative comments and feedbacks simply without bothering anything. Eventually it will destroy your image and no one will turn around. So don’t delete all negative comments unless it hurts someone privately. Mostly try to reply and solve the issues, so that the person who complained will also turn to be your loyal customer. And the people who follow your account will also gain confidence on you. An end to deal with negative comments To the contrary, don’t reply for each and every silly comments. Unless if it was negative feedback about your product or service. Even in that you may find dome people who just want you to turn back. They are just attention seekers and waste your time behind them. Not only for business purpose you can take some valid points for your personal use accordingly. So, I hope the way to deal with negative comments gave you a clear idea in mapping out your negative feedbacks and comments.

A sales strategy is a structure or set of rules directing the sales representatives in closing clients. It converts goals into concrete steps, assisting your sales agents at each level of the sales process. Here are 12 sales strategies: SPIN Sales Strategy: Condition inquiries seek to grasp a prospect’s present situation. In addition reps should still conduct research before to a call or meeting. Problem inquiries elicit the essence of the prospect’s problem. Implication questions compel the prospect to consider the repercussions of failing to solve the problem. Need-payoff inquiries compel the prospect to examine how their position would change if their problem were remedied. SNAP Sales Strategy: It is a sales practise that tries to elevate salespeople to the level of the prospect. Keep it Simple, Be Invaluable, Always Align, and Raise Priorities is an acronym that incorporates four guidelines for sellers: Keep it Simple, Be Invaluable, Always Align, and Raise Priorities. N.E.A.T. Sales Strategy: The letter “N” stands for “core needs.” “E” stands for economic impact. “A” stands for authority. The letter “T,” which stands for “Timeline,” alludes to the thrilling occurrence that forces your prospect to make a choice. MEDDIC Sales Strategy: Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, and Champion are all abbreviations for MEDDIC. This method focuses on improved client qualification, or deciding whether or not you should devote effort to acquire a customer into your sales funnel. Conceptual Sales Strategy: The salesperson begins Conceptual Selling by listening to the prospect in order to thoroughly comprehend the prospect’s understanding of their difficulties and challenges. The salesman then explicitly connects the product or service to that notion. The Sandler Method: It focuses on having sales representatives act as consultants rather than forceful salespeople. Instead of pushing a product on someone who doesn’t need it, this method focuses on asking the correct questions throughout the qualification process. Solution Sales Strategy: Solution selling is a sales practice in which a salesperson evaluates a prospect’s demands holistically in order to offer particular items or services that would best fit their unique challenges and concerns. One of the most effective methods for salespeople to sell with empathy is through solution selling. Inbound Sales Strategy: Inbound sales are a process in which businesses “pull” interested prospects and qualify them to determine if they are a good fit for their product. In other words, inbound sales focuses on the demands of the client, and the salesperson adjusts to the buyer’s journey as a trusted advisor. Target Account Sales Strategy: It is a tried-and-true company growth and sales technique that identifies major possibilities and employs a step-by-step method for increasing cycle time and frequency of sales success at target customers. Gap Sales Strategy: The whole sales process is centered on current state problems and their magnitude. The emphasis is then shifted to a desirable future state based on anticipated business results. The recognition of these two factors can bring the conversation shift to the need and potential solutions. Command of the Sale: Command of the Sale and Command of the Message are sales approaches developed by Force Management to assist sales teams in better qualifying their funnel, focusing on the correct prospects, identifying customer pain spots, and seamlessly guiding them through the decision process. Challenger Sale: The Challenger Sales model is a sales approach that pushes representatives to replicate particular high-performing salespeople — or “challengers” — when carrying out their sales operations. This includes educating prospects about their circumstances, personalizing their message to particular prospects, and taking charge of a transaction.

Bootstrapping entrepreneurship and its origin is a mandatory topic that is inhaled by every entrepreneur. First of all, what is bootstrapping? How does it get succeeded with every company? What are its pros and cons? How does it get originated? It’s interesting, right? Yeah! Bootstrapping is the idea of using talent and professionalism. That builds a worthwhile business without investors who invest money for their needs. It requires great dedication and ethics to guide it on the right path to achieve success. There are two great entrepreneurs to my knowledge who follow this method, they are Steve Jobs and Sam Walton. They rely on personal debt, and personal savings to provide initial capital. Bootstrapping entrepreneurship is an effective method for a budding company. Because it appreciates being simple and flexible even in the initial stage of the company. Though they face lots of stress and cash flow issues, they stand firm for their company. Entrepreneurship The origin of bootstrapping is unclear. Because there is a saying that “Pulling oneself over a fence by one’s Boot” originated in the early 19th century. In the US and was found that it is an impossible action. This generally means that a person doing something of their own will and wish without any outsider help and investments. Bootstrapping entrepreneurship and its origin are also called a self-sustaining process which is a minimalistic business culture that approaches a company to start a deal on its own. The limited sources of anything the company runs and grows with its support of itself. There are also bootstrapping methods that are to minimize the capital from outsiders. It is investing debt, and equity financing that is needed from banks. The methods are owner financing, dental dept, sweat equity, operating costs, inventory minimization, subsidy finance, and selling. These method helps a company to grade up their support and profit accordingly. The origin There are three types of successive funding stages in which a company is bootstrapped. That is, the beginning stage where a person works a day and starts the business on the side with their capital, next we have a customer-funded stage, it is where money from the customer helps to generate the business for its growth. In the forms, when the expenses are met correctly. Growth will always be at its speed. Third, we have the credit stage which is focused on by the entrepreneur. On specific activities such as hiring staff and improving equipment, then we have to keep in mind that the company will also take out loans for expansion. Bootstrapping entrepreneurship and its origin are needs to set up a company. For the execution of the big idea. Focusing on profits, developing skills, and becoming a better business persona. These are all the things that are needs to bootstrap a business company. Advantages There are many advantages of bootstrapping such as low cost of entry, where bootstrapping is cheap working on own money that led to a company on a lead business model. You call the shots which means without any external capital the founder and owners are fully responsible for every decision of the company, it may give profit or loss but everything should be accepted by the head. It helps to concentrate on building the business rather than worrying about the capital, especially in sales and development. Bootstrapping entrepreneurship and its origin have few successful bootstrapped companies such as Dell (computers), ApCoca-Cola-Cola, Meta, Microsoft, and eBay. And a few entrepreneurs of successful bootstrapped companies are Bill Gates, Steve Jobs, Michael Dell, and Richard Branson. There may be ups and downs the bootstrapped companies and they might face headwinds like all other companies but what stands with them till the end is their confidence, willpower, and perseverance.

A brief history of SEO and its importance was really a big thing that everyone likes to know. It is predicted that SEO was born somewhere in the year 1991. SEO’s existence plays an important part in business. People fail to think about their origin because they were concerned about how to use it. This was the same time when websites were launched and that’s the year when many websites were born. And this was the year when the world’s first search engine was created. Excite has revolutionized how information was categorized by the year 1993. And at the year 1994, Yahoo, Alta vista, and others joined. SEO started its successful journey in the year 1996, meanwhile, Sergey Brin and Larry Page began to create the most recognized search engine Backrub. Now, you may have the question in raising in you that you never heard of this name and how can it be a recognized search engine. Yes, it’s right, Backrub has later turned into Google.                             In 1997, Google has registered as a domain. In the early days, the terms and conditions were not strong. So, it’s easily hacked by marketers and used to create spam links and more to rank higher in search results. Google has succeeded in this only because it saw the opportunity and outcome of this, which it failed to see others. From then on SEO started to work on algorithm updates which will be helpful to get quality and relevant content. It helps to connect with users and that helps to find the user’s needs. Still, algorithms are changed from then to give quality content. SEO makes marketers think and it forces marketers to find new strategies instead of sticking to one. SEO’s success teaches many lessons but the most important one is that publish only the content which is really valuable for your visitors.                               The early 2000s was the period when people start connecting to the internet more than anything else. They found it great ease to find things they want to know by searching. Many new features were added by SEO to get users to benefit from the features which help to get information that is true. Google’s takeover was evident by the year of the early 2000s. Google has started giving guidelines to white hat SEO to improve themselves. And to provide quality and valuable content. In 2005, a great thing for Google has it united with Yahoo and MSN which helps to avoid spammy links and other fraudulence. By the year 2005, Google Analytics was launched to stop people from finding out other search results. And it was still in use. SEO was shaken up by the year 2009. Again, it geared up with a new launch to overcome this shake-up. By 20th April 2012, another great step was revealed to reward users for high-quality content. Thus, the brief history of SEO and its importance.  

Why the brand Gucci is so expensive? I still remember when I asked my dad for the Gucci bag, he asked me this question. I pacified him with my knowledge about Gucci and now let you all know.Gucci is an Italian brand and one of the most popular brands in the world right now. These bags have a rich history with most powerful people. It created a unique sense of prestige and status with an Italian label. Mostly it will be in hands of movie stars, actors, politicians and luxury people. Though it has its desirability over everyone, all cant affords due to its unimaginable price. What will be the reaction of an average middle-class people if I say a bag will costs 1 lakh? Its breathtaking, right. Why the brand Gucci is so expensive? Reason for high price What you guys think for the brand’s high price. The foremost reason will be its history and heritage. The founder Guccio Gucci worked with high end hotels in London and inspired to create a similar high-end company in Italy. Basically, he was a designer and started to create iconic designs with the flavor of English aristocracy. Because in those days aristocrats were wearing a lot of fashion accessories. Gucci is an Italian brand and one of the most popular brands in the world right now. These bags have a rich history with most powerful people. It created a unique sense of prestige and status with an The brand imaged itself with wealthy people. It out showed it as a brand that charges people as much as people are willing to pay. Reason for its expensive products is Gucci does not target all people, it focusses on a particular high-end category of consumers. Second thing is the brand stimulated the strategy of upper-class status and prestige. For instance, Gucci’s logo itself an evident suggesting buyer are of upper class with good taste and strong financial background. Its reputation The brand reputation is created by various elements. Its design, manufacturing and marketing. The material choice, rare piece of design, production quality, high quality products and furnishing desirability everything united to uphold it as a world class brand. These elements reason for its high price and gives additional values to the customer. And its founder, the top-class Italian designer was also reasoning its expensive catalogue. The brand created a mindset that the presence of Gucci logo suggests that the owner of that product has a good taste and his financial status were also decided by the brand. Now a days the marketing strategy made the brand most appealing to the younger generation. It attracted people through its fashion styles. But anyhow it is still being an outstanding top-class brand among the people who could afford especially for its excellent product quality. Finally, I replied to my dad’s question Why the brand Gucci is so expensive and I think you guys too got a an idea of its expensive products.

A talk on “New Generation Technology for Startups – SMAC (Social, Mobile,Analytics & Cloud)” was delivered by Mr. Karthi Eswaramoorthy on 29 th of April 2022 atJansons Institute of Technology, which is located at Coimbatore. It’s a college which isaffiliated to Anna University, approved by AICTE New Delhi and accredited with ‘A’ Gradeby National Assessment and Accreditation Council. This programme was organized by theDepartment of Computer Science and Engineering in association with Computer Society ofIndia for the inauguration function of CSI Student Branch. He begins his speech by addressing the evolution of SMAC. That it is coined onthe year of 2011 in order to describe the impact of consumerization of IT. Then, he talksabout SMAC in detail that it is the basis for the transition of business from e-business todigital business. These four are the important technologies which helps in improving businessoperations and it also helps in getting customer very close to the business. At the end hefinished his speech by addressing the technologies which comes under SMAC that is Social,Mobile, Analytics, & Cloud .

Transformation of money over years is a pretty insane story. How did humanity come to accept rectangular pieces of pulped as something to spend eight to ten hours a day working for? The change from hard currency like gold or silver is a huge deal. We couldn’t have the vast industrial and post-industrial economies we have today without it. This transformation transformed the way we do business and permanently impacted how governments were funded. Learning about this massive sea change in we how as species thought about money helps reflect on current historical shift. From seeing paper as money to seeing bits, seeing digital ones and zeros as money. But before we get into exiting story of people trying to convince other that paper was worth something. To understand why this is such a huge deal, we have to discuss about the transformation of money. How it all started Humans relied on a trading system thousands of years ago, before money existed. If you are a farmer left over crops can be traded from the clothes of a tailor or beer from the brewer. In ancient China instead of breaking their backs carrying hundreds of items around them people began to carry small tokens that represented the items that they wanted to trade. Eventually the transformation of money from tokens were replaced with abstract circles that could represent any items. According to writings from the time early romans were paid in salt which is where we get the word salary. The first coins we would recognize today were issued in Lydia now called Turkey in about 600 BC. They were constructed of electrum, a naturally occurring gold and silver alloy, and made King Croesus very rich. Paper money was first developed by the Chinese in around 700 AD just after they invented woodblock printing. They called it flying cash as it had a tendency to be carried away by wind. When Marco Polo visited China in 1200s, he bought an idea of pay plane back to Europe. At that time the Florin had become in accepted coin across the continent. When the British empire colonized America the government restricted colonists from minting currency so they wouldn’t be able to make payments. This was a flawless plan unperturbed. Instead, the colonists grabbed any foreign cash they could lay their hands on. Particularly popular was the large silver Spanish dollar which was known as  piece of eight because it was worth a treeless as it was made of silver a soft metal. When someone needed money, you might physically chop it apart. Transformation of Money in the West Paper money wouldn’t see wide adoption in the west until the mid-1600s when bank started issuing notes. It promised to pay the bearer on demand as some of gold merchants found it much simpler. To just trade the notes with each other rather than lugging around large amounts of unwieldy metal is really simpler. Because there was insufficient gold to support the American Civil War, both sides produced massive sums of government-backed paper currency. Union currency became known as greenbacks thanks to the green inks printed on the reverse side. It is still a color associated with money today. In 1946 the worlds first charge card creatively named the charge it was introduced. It was limited compared to modern credit cards but proofs such a useful idea it would lead to the BankAmerica now known as Visa and Mastercard. Money finally entered digital age in 1980s with the introduction of automatic teller machines with personal identification numbers and debit cards. In more recent times a new phenomenon has evolved called cryptocurrency as you may know better is bitcoin. As individuals began to use the internet, electronic money services arose, providing users with an alternative to traditional banks. The money is decentralized, which means it is held over the whole internet and is not owned by anybody. So, it seems we have come a long way from trading goats for wood while they once dominated banks are becoming increasingly less important to our daily finances. We started with a cashless society and with the rise of chip and pin and contactless payment cash is on increase. What does the future hold? Will we completely go digital or come up with even stranger way of buying the things we want?

Sales hackers and the process of their mentality might help many salespeople to uplift their products and brands. First, we must know what is sales hacker? How does it help people to achieve their target? It is someone who dares to optimize the sales process from every tool and product to reach the company’s success. It is all about gaining ups and downs for the team members and colleagues and especially for the company. The sales hacking process helps people to bring a victory for own self and the company. They must influence and increase the number of people around them and their surroundings to maximize their level of success. If people think to improvise the sales and bring offer according to it, then here are a few ways that will be a helping hand for a people to think like a sales hacker. Here we have the first sales hacker mentality of thinking, we must eat sales metrics for breakfast, this doesn’t help you immediately but can make you think like a sales hacker. They use the existing data to improve their results. This is on one side, we have to refine the customer profile, which falls on the second. We must know more about the customer profile so that it helps people to work smarter. There are also sales techniques to match the thinking of sales hackers which will qualify on selecting strong people rather than the weak and wrong ones. Sales hackers are always hungry for information about the clients’ preferences a prioritization that can help its deal in the future. Next, we must gamify the sales process, this is like you make your work move on with fun, letting the seriousness of the job be on one side. If you think you want to be a sales hacker, then adding some spoon of fun into your work pressure makes you motivational till the end. The team will be celebrating you for the success of the project that you do. Sales hackers and the process of their mentality help the clients be clever and have fun purchasing. Never miss out on the customer’s feedback because that is the reason why some brands and products are still surviving. We must make sure that our targeted customers are loyal, truthful, and generous towards their support. The communication from the customers will make up a great relationship between the sales hacker and the customer. Be aware of the sales marketing team because they are ready to tie up their target with the most effective brands, we must play nice with the marketing team. Sales hackers and the process of their mentality must be keen when it comes to the business field. Sales marketing doesn’t see eye to the eye but sales hacker expects and need the willingness to collaborate. The great sales hackers respect and appreciate the efforts of the team and they are very much powerful when they groom together. We must aim for predictable sales when we become more dependent on the team so that it gives more value to us in a team or for a position. Refuse to get set in your ways because the best sales hackers search for a better balance in search of predictable and proven methods that will be innovative and boost efficiency. We must not get stuck in the old way and try moving on to the new updated version so that the process for success might be easy. Always remember to sell a product or service that you believe in because the product that we sell without love or passion then it doesn’t gain our pride and success. Find out what the customer like and dislike about the products and be aware of what they want to change. At last, we must take full advantage of their CRM solution which is customer relationship management, the sales hacker knows the value of maintaining the relationship between the company and the customers. Sales hackers and the process of their mentality help people to know more about the sales hacker system. A sales hacker is a mind cracker!

Extended Reality Extended Reality (XR) is a recently coined umbrella word for all immersive technology. The ones we already have—augmented reality (AR), virtual reality (VR), and mixed reality (MR), and those still to be developed. All immersive technologies either merge the virtual and real worlds or provide totally immersive experience to expand the reality we experience. According to recent study, more than 60% of respondents predict extended reality will become mainstream over the next five years. Augmented Reality – AR In AR, information and virtual objects are superimposed onto the real world. This experience elevates the real world through digital details like images, text and animation. The experience can be accessed through AR glasses or displays, tablets and smart phones. This means that users are not isolated from the real world. Also they can nevertheless interact and see what is happening in front of them. The best-known examples of augmented reality are: Pokémon GO, which superimposes digital creatures on the real world. Snapchat filters that place digital items like hats or glasses on your head. Virtual Reality – VR In contrast to augmented reality virtual reality is entirely immersive. It tricks your senses to believe you are in a different location or world from the real one. Individuals must put on a VR headset or head-mounted display to gain a 360-degree view of an artificial world that tricks their brain into thinking they are, for example, walking on the moon, swimming beneath the sea, or stepping into whatever new universe the VR makers built. Although the gaming and entertainment sectors were early adopters of this technology, firms in a variety of areas, including healthcare, construction, engineering, the military, and others, are finding VR to be quite beneficial. This computer-generated world of graphics and sounds in which you may manipulate things and move about using haptic controls. Mixed Reality – MR In mixed reality, physical and digital items coexist and may interact in real time. This is the most recent immersive technology, sometimes known as hybrid reality. In mixed reality, you interact and manipulate physical and virtual objects and environments, using next-generation detection and imagery technology. Mixed reality enables you to see and immerse yourself in the world that surrounds you, even when interacting with a virtual environment using your own hands—everything without ever taking off your headphones. It allows you to have one foot (or hand) in the actual world and the other in an imaginary environment, breaking down basic notions between the two and providing an experience that can revolutionize the way you game and work today. Microsoft’s HoloLens, for example, allows you to place digital items in the area you’re standing in and spin them around or interact with them in any way. Concerns of Extended Reality Those working on extended reality technology are dealing with some of the barriers to widespread adoption. To begin, extended reality technologies capture and analyze massive quantities of highly precise and personal data on what you do, what you look at, and even your emotions at any given time, which must be safeguarded. Furthermore, the cost of deploying the technology must be reduced; otherwise, many businesses would be unable to invest in it. Wearable gadgets that enable a full extended reality experience must be trendy and comfortable. It should be well connected, intelligent, and immersive. There are substantial technological and hardware concerns to address, including but not limited to display, power and thermal, motion tracking, communication, and common illumination—where virtual items in a real environment are indistinguishable from actual ones, particularly when lighting changes.