Ola cabs and its marketing strategy are very helpful to be aware of when you are in a city-state of the world. Right! For an emergency, Ola cab helps. Yeah, cent percent right. What are Ola cabs? How does the model work? How does Ola cab make money? Coming to the point, Ola cab is nothing but an Indian multinational ride-sharing company that helps several people in traveling from one distance to another. Ola is operating in over 125 cities that are offering cabs, two-wheelers, and auto-rickshaws. Its marketing strategy is completely different from other businesses. Like, as treating the customer as the king and they feel like they are the central part of marketing. They keep an eye on building customer loyalty at any cause. From attending the calls to providing desired services to the customers, Ola is doing its best job in balancing the whole. Next, we have Ola mini, which is the business model that has the most successful marketing strategy adopted by ola cabs. Ola cabs are not like booking a ticket offline, in today’s world everything has fallen into technology and turned up as digital online mode. Likewise, Ola cab has its promotion via social media which includes a high level of promotion from every application. This has resulted in a huge success and is known for its popularity. Ola has launched its first campaign on Facebook which led to great success, lot of people have downloaded the app and the marketing has to go on well. Ola cabs and its marketing strategy are in a high level of usage. Something interesting to know about Ola is, that even during the floods in Chennai, Ola boats helped for picking up and delivery purpose. It is been a great helping hand for most of the people in their hard times. Rescuing people from emergencies is a great step ahead, that has been done and accomplished by the Ola modes of transportation.  How does Ola make money? At first, we have a trip commission which varies from the different percentage on the total fare of the journey. It includes base fare, total time of the ride, waiting time, distance-based per km, demand for cabs, fee for booking, convenience fee, airport fee, toll and parking fee, cancellation fee, and service tax. Secondly, we have cabs that acquire advertisements such as brochures, pamphlets, etc., which are provided to various passengers to promote various brands and products. Live ads are also played for better promotion. Recently, Ola has introduced a credit card that offers huge rewards to the customers and this initial step has been taken in an association with the state bank of India. Next to it, we have a food delivery segment that helps lots of people around us, such as UberEATS, Swiggy and Zomato. This increases the profit of the marketing strategy at a certain level of growth. Ola cabs and its marketing strategy have owned its place among other business plans. Ola has launched its wallet like PhonePe, Paytm, GPay, etc., which payments can be made easy for the cab services. Cab leasing also happens where Ola buys cars and leases them to the drivers. It is made to improvise the loyalty of drivers towards Ola cabs and also it is been a part in boosting the revenues of the company. There is also Ola prime play that offers entertainment videos to be cherished. While traveling it helps a lot in passing the hours and ensures the customers are fun-filled and enjoyed their wishes and hope. Ola has been a great support in every place where they need help and let’s wish good luck to continue as it is and let them be proud of what they have and earn till these years. So, these are all the important things to know about Ola cabs and its marketing strategy.

10 tricks of google assistant you might not know about is a glad thing to wonder about. First, let us be aware of what is google assistant? How does it be accessible? What are the interesting tricks to use it? Yeah, since 2016, google assistant has been giving its best by activating voice, phone calls, searching the needs, calculations, etc., As we all know, initially we have to set off the google assistant with “ok google” or “hey google”. Day by day the technology is growing rapidly by updating the version with new tricks and terms. As of now, we have been through setting alarms, searching contacts, calling and sending messages, etc., google assistant is a google voice assistant for Android devices. It helps people in virtual connection and lets to experience a variety of tasks through technology. We are still not aware of many features and tricks that are in existence today via google assistant. Yeah, come let’s see what are its new release. A simple thing that every individual is doing it regularly is “screenshot”. A simple “take a screenshot” voice note is enough to snap or print a screen to have an instant screenshot on an android device. Next, we have podcasts playing, like every other company we have google assistant also keen on playing podcasts. For example, if we say “play the latest episode from” followed by the respective needed episode, then we will get the result accordingly sooner. These two are among 10 tricks of google assistant you might not know about. Followed by it, we have photos that are being showcased if we say the appropriate place and name of the picture. It’s amazing! Right? And also, we can able to track where we are and how much work have we completed within the respective time by saying” track my run” and “start a bike ride”. We can also say google assistant to play a particular movie or song that we need. Everything seems fishy and interesting! Am I right? The application in our mobile phones also has the control by the google assistant because it can interact with several apps on the android device including Instagram, Spotify, etc., and we can also ask for your shortcuts if you are not aware. The google assistant shows you the easy method to tackle the problem. If you are completely lazy to read out any information, nothing to worry about, google assistant helps you to make you hear by reading the information. For example, “read it” automatically opens the webpage and starts reading. These tricks are also one among the 10 tricks of google assistant you might not know about. Snapping a picture also seems easy with the help of google assistant by saying “take a photo in five seconds” or “take a selfie in five seconds”. One more interesting thing about google assistant is, that it helps you to find where everything is been stored. Even if the owner of the device forgets, google assistant helps you to search where it is. Another most needed thing is to delete the unwanted stuff from the device, so here the google assistant helps you to do it by saying “delete the last thing I said to you” or “delete everything I said to you the last week”. Too helpful right? Absolutely! If you are in an emergency path or professional place and you forget to turn your device muted and there google assistant helps you if you say “turn on, do not disturb” or “mute my phone”. Awesome! Isn’t? These are the 10 tricks of google assistant you might not know about. Technology has grown tremendously to make things simple and as well as complicated. Google assistants make an individual sometimes lazy and more time easy. Assistant in any field is so helpful but technically it means a lot. It has also been a secret helping hand for all the owners to make the work easier and better.

A talk on “Challenges in building a New Start-Ups” was delivered by Mr.Karthi Eswaramoorthy on 25 th of April 2022 at Kongu Engineering College. It is anautonomous engineering college located at Perundurai, Erode. It’s a college which isaffiliated to Anna University and accredited with ‘A’ Grade by National Assessment andAccreditation Council. He delivered the talk with the story. The story is: there was a stone onthe road, no one cared and everyone left the road by crossing that. Everyone knows that thatstone will be the reason for someone’s fall but no one cares. A small kid crossed the sameroad and on seeing that stone, he moved away the stone from the road. And that’s thechallenges that everyone will face to build a New Start-Ups. Everyone will pop up with ideas,who implemented and how matters the most. And that’s the challenge that everyone has toface in building a New Start-Ups. Before you implement your ideas into actions, you have tothink whether it will be useful for people. And try to get your start-up ideas from your ownsufferings as that will be problem to many of us. Solution to that will really reach heights, buthave to wait until it reaches peoples. That’s the biggest challenge that one has to face. Manypeople failed in that as they don’t have patience. Things will fall into your laps, if you work hard and wait for things tohappen with patience.

Startup of your Mailchimp account will elaborate what is MailChimp. And what you should be aware before you jump into it. It is an all-in-one marketing platform that will help you keep connected with your clients, customers or any persons you should interact with. With the help of beautifully designed campaigns and powerful data analysis they maintain a healthy contact management.Before jumping into MailChimp you should know it. It is a web-based application and you don’t need to download or install it. It works in most web browsers. Make sure you enable cookies, pops ups and JavaScript’s. Create an account, set up your audience, do customize your sign-up form, design your campaign and process with the other few steps. In the Startup of your Mailchimp, it is easy for you to create an account. The setup details will automatically generate your audience list. Edit your audience information or start adding contacts. If you don’t have audience yet. No worries, you can generate a sign-up form for your audience. You can share it on your Facebook or on your website, so you can start collecting your audience. You can customize your own sign-up form as already mentioned. Once you craft your first campaign share it through social media platforms. Either through email, advertisements, messages and posts. It recommended to start with a regular email campaign. After you shared your campaign, you can see who else opened, clicked, subscribed or unsubscribed from your campaigns. A report will be generated with more detailed information. For a depth report you can also integrate your MailChimp with your google analytics account. You can move on your marketing through automation, advertisements, postcards, landing pages, mobile apps, developer tools etc. The major pros are you can import your own email templates. Next you will be open for more integrated options and you have access to complete comparative metrics. I also allows you to remove MailChimp logo if you wish. Whereas major cons will be having a membership-based site can be difficult because it doesn’t work with your imported contacts. Next it has right to cancel your MailChimp account anytime. when too receive many unsubscribe notifications or any spam complaints about your emails. So, it results in precautious testing’s before sending emails. Some users may feel awkward with the interface. It may take a lot more time to design your campaign. This is not a problem for an occasional information update but for high volume it may be a massive killer. There may be few other pros and cons that entirely depend on your personal experiences happen to be. But if you are best at using email marketing platforms, then there is high chance for you to enjoy the Startup of your Mailchimp account.

1. Collect the name, contact number, email ID, and address of the owner as per the details available in their Aadhar card / any other ID proofs 2. Collect their Aadhar card copy to validate the owner’s details 3. Collect the name, contact number, address, and Gmail ID of the Company if available.  4. Create a new Gmail ID for the company using owner details 5. Set up GMB for the company using the company’s Gmail ID 6. Create Facebook, LinkedIn, Instagram, Twitter, Pinterest, Tumblr accounts using Gmail ID with owner details 7. Login into Facebook using the above created a Facebook account and create a Facebook page for the company. All the posts should be posted on this page only.   8. Facebook account should be used only to log in the Facebook. No need to post all the postings of the company here.  9. Login into LinkedIn and set up a Company page under the work menu. Post all the company-related content only on this page. No need to post all the postings here. 10. Only on Facebook and LinkedIn, posts should be posted on the page. For the rest of social media (Twitter, insta, pint, Tumblr, etc..)posts can be posted on the account itself. 

The amazing facts about Pinterest marketing will make you wonder like wow! Here it is. As we all know Pinterest is one of the most knowledgeable and lovable platforms to search for more ideas. Not only ideas, but we can also connect with pages and people to share our views and likes by pinning them. Five years ago, pinning was a physical art. In today’s world of digital art, Pinterest has a virtual activity where people pin the image to a public network. Even if it can be building a house, we can abruptly visit Pinterest for wide planning. In the online world, Pinterest makes a splash with crooked lines boxes. It has a lot of followers and it is very useful for kids the old people. It is also considered to be the most popular one among digital sites. There is a total of 79% of females on Pinterest, 58% use a tablet, 88% purchase the product they pinned, 49% purchase 5 or more products they pinned. This is mind-blowing, right? Pinterest is one of the fastest-growing websites by overall member growth because it is surprising that it grows faster when compared to other social media like Facebook. In fact, LinkedIn, Twitter, YouTube, Instagram, and even Google upgrade more than Facebook. It is being in the second place in social networks by growth in members. It attains second place with 11% growth. The other surprising fact is Pinners are into arts and crafts which tells hundreds and thousands of arts and crafts pins are on Pinterest. Most people wish to get something but they don’t, that is not in this case because Pinterest is not only being as window shopping but people buy lots of stuff on the pins they see. They love to spend time lot on Pinterest because the updates and uploads are meaningful and useful. The amazing facts about Pinterest marketing grab the people’s attention to impress the targeted audience. 3d illustration of two large red push pins lying in front of the scripted Pinterest logo Pinterest boasts billions of pins because they have brought a new version of the update with thirty billion pins in less than four hours. These pins and their save list vary from their mood of liking to interior design, clothing, tutorials, architecture, and even fan art and fan fiction. Few pins have the chance to go viral. The power of Pinterest lies in its different categories and algorithms. Those pins live longer and people whenever they need to visit, of course, can. The pins remain the same until it is reposted. It is not for hours, minutes, even days. It is about the months. The pins are accessible once those pins live longer. It also drives consumer purchasing behavior because Pinterest is a product review, shopping catalog, tester, and advice column all in one. The amazing facts about Pinterest marketing also include the facts that pins aren’t seen as ads even when they are. Pinterest is a very good place to promote a business because being in the digital era, sharing ideas online is the best work that Pinterest does. It is far worth than other social media because there are over 200 billion pins on Pinterest that are liked by many, 83% of users make a purchase after seeing a brand’s content on the media. It is also the third biggest social network in the U.S. 98% of people say that they find they’re needed this on Pinterest but not on other social networks. And we can also learn that there is a popular search term on Pinterest is “Life Moments”. The average Pinterest users search for eight ideas per month. It also creates awareness by putting the brand name in Pin’s description field drives very high. There are lots of facts like this in one single social network. The amazing facts about Pinterest marketing lift up the business of each and everyone who involves in this.

What is microblogging and how it benefits will help you gain quick audience interaction. It came into usage after social medias emerged and it helps to provide quicker customer engagement. It’s a combination of instant messaging and content production. With the use of this you can share short messages with an online audience which results in high engagement rate. Social media channels like Instagram, twitter, face book etc works as a platform for microblogging. These microblogging messages may appear as audio, video, images and also text. It may appear in various formats. It also works as a short-revised format of your websites larger contents. Types of platforms Mostly it appeals to mobile users as they are the most social media users. Twitter: when considering twitter. It is the most well-known platform for microblogging because mostly people consider twitter as the reputed platform. And also it is used for sharing information’s in a quick and easy way. Pinterest: Mostly image formats heads in Pinterest. It links the articles and other information’s to the audience. Descriptive messages will always lead to quick interaction where people usually search of quotes and contents for their daily use. Facebook: Once the most active social platform where people always be in update. But today it is used less by the youngsters. Even though its an effective microblogging platform. Still, many have got their customer base from Face book as it paves way for easy connection with customers. The posts which you share comes under micro blogging. What its benefits: Make way for frequent posts: One of the main keys for content marketing is to consistent in their posts. Whereas this microblogging allows companies to post shorter content. As it consumes lesser time it is possible to follow frequent posts. Real time sharing: People are moving in a fast-paced world so they need everything in a cup of tea. As it helps to give time sensitive information it benefits for the audience to update themselves day to day. It strengthens the brand relationship mostly in the mobile world. Microblogging allows for two-way interactions also through comments, retweets, giving like etc. Rather than giving a lengthy traditional post it is better to follow microblogging where you can keep your audience around you. Every big palace starts with a brick likewise a short strong blog can bring you counts of audience. So to engage the traffic and to gain huge followers, stick to microblogging. In this blog we have give you a tinge of What is microblogging and how it benefits. Hope it will be useful.   

                            TikTok tries to expand its presence by adding new features to it. TikTok was once the most famous application which is liked by everyone around the world. People who are interested to act in cinemas used this platform. And some use this application to enjoy. TikTok has one billion active monthly users globally. TikTok was the first thing that comes to people’s minds when they heard of short-form videos. Nowadays, social media rules the world. People spent most of their time on social media, some were unaware that they spent too much of their time. But some spent aware knowing that they spent more time.                           TikTok has only fifteen seconds in video length when it is launched. Then, it started to extend its video length multiple times to expand its network. The application has slowed down and people started using Instagram reels and other apps which is similar to this. So, TikTok has extended its video length to reach more people or to get back the old customers. Longer-length video helps customer more to express more creativity. But the video length of fifteen seconds only reached more people than others. TikTok gives time video access for five minutes which helps to boost the company’s growth and ambition. And people called TikTok home for short-form videos. Many people are not even aware of long-form videos as they practiced short-form videos. People’s mindset has fixed that TikTok is for short-form videos.                    People’s response was quite high on the streams. People like live streams of TikTok. Even TikTok has expanded its features by adding length videos that didn’t reach much to the people. And people only prefer short-length videos and TikTok is known for it. TikTok has extended its video up to ten minutes to make people express their creativity and to grow their company but people only prefer short length fifteen seconds’ videos. TikTok has influenced many peoples and the people who are using that are popularly called as TikTokers. It gives them a separate name. TikTok was launched in 2017 for both android and iOS except for China. Later, it is used all over the world including China after merge themselves with Musical.ly.                                     Douyin was another most popular application which is similar to TikTok. Both the application reached people very fast and went popular all over the world. After TikTok merge with Musical.ly it hits millions of people and became the most downloaded application in the U. S. in the 2018th of October. One million downloads all over the world were reached by TikTok in the year 2019. And in the same year, it became the 7th most downloaded mobile application of the decade from 2010 to 2019. And it is also said that TikTok was the most downloaded application in Apple stores in the year 2018 and 2019. The application belongs to Facebook and was the only app that hits 3million downloaders since 2014. But, TikTok broke that by reaching 3billion downloaders and it became the first non-Facebook application to reach 3billion downloaders. TikTok was banned in India by the year 2020 and the downloads all over the world except for India are still increasing.

The secret of the success behind Ford vs Ferrari is something very interesting to know about. What is different between Ford vs Ferrari? What are the real story and the facts behind it? How do each other conquer their victory? What does the movie Ford vs Ferrari tell us about? All the crazy car lovers will be waiting to know all the facts and histories of Ford and Ferrari, even it can be a beginner if once a person comes into the automotive field, they cannot stop learning about various machines and vehicles. Henry Ford is the founder of the Ford Motor company. In 1903 Ford company has introduced its first car and named model A. The car was the first vehicle to introduces in sports. His first experimental car was made in a workshop behind his home in 1896. Likewise, Enzo Ferrari built the first-badged Ferrari in 1947, in the second half of the 20th century Ferrari was the one who dominated other cars in world racing competitions. What is the actual story behind this? Yeah, let us look into it. Ford is an American company that belongs as an old company and Ferrari is an Italian company that belongs as a new company. Ford was very weak in their way of production but they are very strong in a particular way because they are the first one to introduce the old model cars to the world. Every car they produce looks like an ambassador, but Ferrari was late to the introduction. Even though Ferrari was late in their production they bring up the model with various designs. The involvement of the engineers was highly appreciable because their performance was ultimate with their making of new versions and designs. The secret of the success behind Ford vs Ferrari also includes the failures that made them where they are now. Why does Ferrari have more lovers? Why are the newly produced models loved so much? Henry II plans to stop the production and sent everyone out of the company and insisted they bring many individual ideas to make a big revolution for the Ford company if then the employee will get a job in Ford Motors. But anyhow Ford cannot match up with Ferrari’s Italian style of production. Lee Iacocca is the American executive in Ford company who said that Ferrari at present is on the top because they participate in sports and if an automotive company needs to be the topmost figure then they must involve in sports to uplift their brand. The secret to the success behind Ford vs Ferrari is to motivate other budding racers to build their own automotive company. Then, what happens next is, that Ford and Ferrari plan to build a company together with a 90% share. Ford plans to own Ferrari from them, so they started the company together, but Enzo Ferrari reads out the terms and conditions of 28 pages throughout the night and doesn’t trust the Ford company and feels like trash. Ferrari abuses Ford by words and that made them strong to enter the racing track. Enzo Ferrari wants people to say “Ford the Best”, so Ford company initiates every inch towards their success.Ford wants to beat every other car, so they start finding a member who is professional in tuning. Next, they introduce the character called Ken miles, who has a garage and a driver in racing. They found Shelby motors private limited and took the car to them and made the normal car into a professional car with full tuning. Carol Shelby started his carrier as a driver and became a great engineer. Ford ordered them to prepare a performance special car within one month. In the first racing they participated in “Daytona”, Ken miles represents the Ford company Leo Beebee hates the way miles drives Carol Shelby wants Ken to take over the racing. The secret of the success behind Ford vs Ferrari is to create a beautiful rival in history to make the young energetic learners sportive. This is how the rival continues, what happens, at last, is that Ford is the winner because of their blood plan executed during their race. Another important fact is all the first three positions are attained by The Ford motors.

Surprising facts about Snap chat ( formerly known as Picaboo)? Yes, if you are a person who hasn’t used Snap Chat, this will be the perfect space to expand your view. Here are some fun and surprising facts which could drive you towards snapchat. Despite the fact that some Snapchat users may not share this opinion, Interesting, right? In spite of clicking spontaneous snaps with friends or sharing stories of delicious foodstuffs, you can promote your business and market your brand. Doesn’t it sound exciting? But for the non-users of Snapchat, before starting into marketing, you should first know everything about the application. In basic terms, it’s an app that is available in the play store that allows you to share or post snaps and videos with your friends online. It’s very easy to click and share. But your posts will not be stored permanently after being viewed once. A special reason for its huge popularity is that you can add filters to your snaps and make your friends bald too. You can add emojis, stickers, fun filters, beauty filters, etc. to personalize everything you need. Now let us enter into the surprising facts about Snap chat. The first fact confirms that 4 in 10 Snapchat users say that they discovered new brands through posts and stories. What do you think is the best way to market a brand? For sure, it’s influencer marketing. And there is no better place than Snapchat for this. As people follow fame, celebrities, experts, and so on, they will also see their posts; obviously, the brand will be explored by 4 in 10. It can also be understood as going with the trend. Where there is a crowd, there will be an opportunity to market your brand. It’s not only the brand that benefits, but also the people who can follow the rocking business experts where they gain a huge amount of contact. Second, it acts as one of the kings of ephemeral content marketing. Ephemeral content marketing uses photos and videos that are accessible for a short duration. It means being a king as it creates a sense of urgency and disappointment at not seeing the media. It satisfies people by not selling themselves; that is, it appeals to buyers who don’t want to feel sold. And finally, for its personalization. You should use it accordingly. The next fact that would be surprising to female users is that 61% of Snapchat users are female. Why? This will be the question that pops out. It’s behind the natural theory. Essentially, women are drawn primarily to creativity and appealing visuals. If you are a marketer, this fact is just enough to manufacture your marketing campaigns, right? Do you believe that Mark Zuckerberg tried to buy Snap Chat? Yes, why not? Snapchat impressed Zuckerberg too. Even though the offer went above $3 billion, Snap Chat’s owners refused to sell it. This would be enough to estimate Snap Chat’s level of growth. So, what would be your reaction if I said 2.1 million snaps are sent every single minute? It sounds breath-taking, but it is simply because of the feature in Snap Chat which allows users to capture the second. These are the five surprising facts about Snapchat that will convince you to use it accordingly.