I, Karthi Easwaramoorthy, sat with Mr. Rajasekar famously called lotus Sekar hailing from Erode for a casual conversation in one fine evening and it lasted for 2 hours. He gave away lots of his wisdom in such a humble way. How he started his life in a single bedroom home in a housing board unit in in his native town Erode to till building the textile mall named Texvalley in 18 acres nearer to Erode with 1599 units of commercial shops at a volume of closer to 2 million (2p laks) square foot for the cost of 700 crore. I happened to visit the Texvalley, it is an example structure for locolite with an outstanding international quality. Amazing story. If you need some inspiration for your life, continue to read below to know our today’s hero. “I was just telling Uma a year back that my generation and the current generation have parallel experiences when it comes to the journey of life”, he started. Isn’t that a bit vague for us to understand? By the end of the interview I clearly had an idea of what these words meant and so will you. Travel with me while I take you through an inspiring story of mere hard work and good deeds. A START FROM THE SCRATCH Every story has its own beginning. So does our hero’s tale. Lotus Rajasekar recalled his sweet 1BHK thatched house. I was totally astonished to hear this because I was literally set up with a mindset that someone with so many accomplishments in a short while should be born with a silver spoon. Those were the times when he used to wash his cycle squeaky clean with his father. And then they shifted to their maternal grandmother’s house. In 1979, his father bought their first housing board house, which they still live in.  Mr. Palanimalai Gounder Periasamy was very momentous when it came to the education of his son. Education is the passport to the future, for tomorrow belongs to those who prepare for it. He was sensible about this and the transport officer thus enlightened his son with the best of education. Half of Mr. Sekar’s childhood strolled in the hostel. After high school, he went to Kongu Engineering College for his higher studies. The tale of his hard work started while being a student. That itself was a fair reason to treasure a person like him. “I’ve seen everything in my life,” said our celeb as he recalled himself as a young adult. After his classes ended, he would go to the TVS showroom that his father had undertaken in 1989. Mr. Sekar looked back on the days when he used to look the transport contracts till 1 o’clock after midnight. Saturday nights were the only nights off from work for him. If you are wondering what it should have taken him to be this consistent to elevate the TVS agency to a great height, it is pure respect for all the efforts his father had put in to make him the person he is now. A STEP AHEAD I personally adore Lotus Rajasekar for the efforts he put into each of his works and the way he marks his presence wherever he goes. It was in 1991 he dived altogether into business. In 1999, Mr. Sekar took a dealership with TVS at Coimbatore besides the one at Erode. By that time, he got married and shifted to Coimbatore with his family. As a one-man army, he had to supervise two of his agencies located at completely different places. So he commuted between Coimbatore and Erode. He preferred public transport to his car. Remembering that they still reside in their old house, I was eager to know why he preferred simplicity to luxury even when he had all the ability to afford the luxury. He simply said, “There was no necessity”. I was astounded to see what a man of modesty he is. He smiled at me and said, “You do not feel hurt when you have no option. But do not deprive yourself of something and at the same time do not be extravagant.” And that was why the man of wits could achieve so much by 38 years.   THE SHUTDOWN Life is never easy on us and the way it mends us every time we fall determines the person we are today. Mr. Sekar talked about the other ventures he has stepped into. As he recollected those days of experimenting, he stated that he has shut down more businesses than he has run. “Quitting hurts your ego. You lose money and time. But if you have to cut your fingers to save your hands, do not hesitate. Leave it if it is of no good. If you cannot let go, then it’s a problem. After all, we have got just one life”, he said.  But despite so many shutdowns, the TVS showroom turned out to be the largest in the country. This was because of the commitment and the willpower to meet the expectations of the retailers. Even when the orders were made at 9 o’clock in the night, Mr. Sekar made sure that the products reached the workshop at 8 o’clock in the morning the next day. Isn’t that enough to attract 2500 distributors across the state? CONNECTING TO THE ROOTS Change your opinions, keep to your principles; change your leaves, keep intact your roots. Amidst all the hard work, Mr. Sekar’s mind always connected back to his native. Initially Erode was well known for textiles. But the fabrics were being sold like commodities. When the price of the thread dropped at the time of sale, the selling price dropped too. So people started cultivating turmeric as they were able to gain more from it. This was the reason why they had no confidence to pass over the textile business to the next generation and slowly they drifted away from textiles. On studying and researching, Mr. Sekar found

Session in web analytics should be understood very well to understand web better. Several times I have heard and come across “Session”, what it means? Upto my knowledge “a session will have a particular time duration to do a task” it is so simple right.. I said my own definition for session to one of my friends. To my surprise my friend said “your definition for session gives only a little about it and it means a lot in Google Analytics”. What?!? A lot in Google Analytics..?! what’s that…? what would be its definition other than mine. I argue, I wonder and my curiosity makes me to know more. Then I asked my friend to tell more about it, just to know what’s special about it. He started explaining. A session in web analytics is a group of user interactions happen on the website that takes place within a particular time frame. Oh…it’s similar to my definition. But my friend said it gives a lot of useful data of the users of the website and we could know how the users behave on the website. Really it’s amazing to know about the user’s behaviour of the website. My curiosity makes me to know more in detail about “session”. Then I asked my friend tell me more about it.  My friend said, Let me break it down. If a visitor enters the website a session in web analytics begins. Google analytics is an excellent tool which records all the details about the visitor and his behaviour on the website. It is surprising right. Within a session a visitor can do a lot of things on the website like viewing web pages (clicking & scrolling), may fill out forms, may purchase some products and so on. My friend was about to answer my question that “when a session will end?”. He said, as mentioned in the session definition we have a “time frame”. It is obvious that if a session begins and it will definitely have an end time. Particularly the end time (session time out) is customizable.  Oh..That’s great indeed! Then how long we can set the end time for a session? I asked. A session can end because of three reasons. First is, after 30 minutes of inactivity that means a session ends when a visitor did nothing on the website for 30 minutes. More to our surprise we can set session duration from a minimum of 1 minute to a maximum of 4 hours. Date wise session duration setting is also available. Second is, at midnight which means it is common that a session can end because a new day is beginning. Third is, Campaign change. I interrupted…I am very clear about the first and second reasons but what is “Campaign change?”  Cool, let me finish explaining it. Campaign change tells more about the visitors of the site come from different sources like Google, facebook or from other social media. Visitors may arrive the site by following a campaign link, say for example youtube ad link. If a visitor lands on the website by youtube ad link then Google Analytics records it as a session along with that campaign in its data. But the same visitor arrives the site through a different campaign, say for example instagram or facebook link, the first session ends automatically then the second session begins because of the different medium through which the visitor arrives the site.  Again I interrupted and said, it is very interesting and I am amazed with the Session’s definition. Friend replied just to know how many sessions you have got is not really interesting. It gets more interesting when we compare it with month wise data i.e. to know more about the weakness and strengths of the content on the site, which drives the attention of visitors more, by which medium / source we get more traffic to the site, etc., Exactly, it is wonderful to know about “a session” today. It’s functionality digs up my interest to know more and compare with different session data in Google Analytics. Okay, thank you my friend for your clear explanations. Let me dive into Google Analytics to experience sessions.

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