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Introduction Are you one of those who have heard a lot about Instagram but are struggling to entirely understand what the hype is all about? Have a seat, let’s figure this out together.  Here’s The Basics Is it just me, or is there a whole new shift in how people have decided to share their unique and exciting experiences with the world? Let’s give this a chronological thought, cave paintings, journal entries, and storybooks were some of the methods followed decades ago to store your memories.  Evolution soon took over and brought photos and videos into the world. This introduction created effortless but realistic access to moments that can be cherished for life. Let’s get to business now. Instagram as of 2020 is said to be used by 1 Billion people from around the globe. In all honesty, that’s quite a large number. What makes the app so captivating? Well, that’s just the power of the visual medium.  Instagram has been providing its users with a platform to share their favorite moments in the form of photos and videos. With the Billion users present, the app never runs out of content and gives you something fresh every time you decide to have a peek into the gram. That’s not all! The algorithms that the app runs specially crafts content that you might find interesting and relevant. It keeps track of your activity in the app to make it suitable for your likes.  Now, here’s the cherry on top of the cake, Instagram isn’t all about entertainment. Instagram Ads is a feature offered to businesses big or small to run their advertising campaigns on the app.  Instagram for Marketing and Instagram as entertainment makes it the best of both worlds.  Time to Move On Instagram is not an entire stranger now, I hope you got a brief idea of what the app is about. As we go further, here is a list of things that you would learn from this blog. How to get the appSetting up your profile Making new friends and messaging on the goHow the search worksUploading photos and videos Instagram for Business  How to Get the App This one is a bit of a no-brainer. But here we go, Instagram can be used from Android iOS and even your desktop.  Android users can download the app from the Play Store whereas iOS users can use the App Store for the same.  Desktop users need not download an app, they can enjoy this forum by simply typing “www.instagram.com”. However, you cannot upload photos or videos while accessing IG from the web. Nonetheless, you can go through the content and message your pals.  I’m assuming you all have opened the app on your phone, the next step is to set up your profile. Setting up your Profile Once you’ve downloaded the app, go ahead and click on the Instagram icon and wait for the app to open. You will be presented with a few options – ‘Login with Facebook’ or ‘Sign up with Email or Phone. You can choose your desired pick here and proceed further.  Note: Logging in with Facebook will make it easier to find your friends since the apps get linked together.  The next move from here is setting your Profile Picture, Username, and Password.  You can also add a brief description of yourself under the option ‘bio’ or even add a link on your profile that will redirect users to your website. The link feature is widely used by business profiles for marketing on Instagram. It is recommended to have a recognizable profile picture and username to be easily identified among the users.  Making New Friends and Messaging on the Go Once you’re signed up and ready to go, there’s a myriad of things that you can do on Instagram. The main highlights however are the opportunities you are given to meet new people and inculcate new interests.  There are so many content creators and influencers on Instagram from whom you can learn a great deal from. All you have to do is click on the sign that looks like a magnifying glass and type in anything that interests you.  For example, if you’re into music, typing “#acoustics” will give you suggestions for some good music.  You can also type in a person’s name and find him/her on IG if they’re registered users. Once you’ve found them, send them a follow request. You can interact with them and their posts soon after they accept your follow request Messaging on the other hand is simple, click on ‘Facebook’s Messenger symbol’ on the top right corner. Enter a name in the ‘Search Box’, choose from the options displayed, and message away.  How the Search Works Remember we spoke about how the content on Instagram is uniquely tailored to appeal to your interests through algorithms? It all starts with the variety of your searches obtained from your search box’s searching pattern. This way, Instagram understands what you truly are passionate about and brings it in front of your eyes.  I’m sure we’re a little more familiar with the app than before. Let’s move to the bigger things now.  Uploading Photos and Videos According to your moods and necessities, Instagram offers you a variety of platforms where you can post your photos and videos.  Let’s quickly look at the different types of post formats that are on Instagram along with recommended specifications for IG.  Posting in News-Feed This is sort of the most used posting method. Photos you upload here will be visible on your follower’s news feed as they’re scrolling down through the app.  The photos you post here will be displayed on your profile, so you can post images that make your feed look aesthetic. To upload a photo/video:- Click on the ‘+’ sign and choose from “Gallery”, “Photo”, “Video”.Choose the file you want to upload.Add a suitable filter and edit the brightness and contrast of the same.Click on NextYou can share the images on other networks by

What is Viral Content? The primary reason a subject requires content is for the end result that the content can provide. Any catchy content is viral.

I, Karthi Easwaramoorthy, did sit with the fast growing and very talented filmmaker and director, Mr. Kamalakannan, who directed critically acclaimed “Madhupanakadai” and another film produced by Dream warriors having Sibi Sathyraj and Andrea in lead roles to be released soon for a conversation. We did have our conversation early morning from 7AM to 9AM as he was busy with his work and travel. Learned a lot about film making. I am sure it would interest you also. Here you go. Personal life of Mr. Kamalakannan Kamalakannan, director of the Tamil film, “Madhubana Kadai”, was born in Erode, whose parents were Government workers. But until he was four, he grew up in his grandparents’ house in a village. From his childhood, he learnt and wondered about the cultural differences between his parents’ house and the village he lived – city versus village. Until his 12th grade he studied in Erode. For his undergraduate degree, he went to Vasavi College, Erode where he did his Bachelors in Science in Chemistry. But eventually he learnt that this was not his cup of tea and discontinued after a year. He said, “I couldn’t bring myself to learn about Chemistry or stay amidst the chemicals or adjust with labs and science”. That’s when he decided to take up a degree in VISCOM. When asked on how the roots of filmmaking was sown into him, he dated back to 1960s, when his grandfather and uncle owned theatres. He said, “I knew to operate pictures in theatres when I was young. Most often, my neighbours would take me to watch films even if they weren’t my family. I used to watch at least five films every week. In fact, my brother and I used to have our own little game with the satellite channels in our TV, where we’d change channels randomly, and when it stops, we’d be able to tell the name of the film”. With the seeds of cinema being sown by his grandfather and uncle, his parents also played a major part in this. They were people with lots of creativity, both of them being intellects in Tamil literature. But to be specific, Kamalakannan decided to become a filmmaker in his 11th grade. He gained interest after watching the films, “Hey Ram” and “Mudhalvan”. After discontinuing from Vasavi College, he studied BSc. VISCOM in Hindustan College, Coimbatore. He said, “VISCOM is not a creative course. It is a basic course where we learn about visuals and audio from scratch. It gives us more time, than others, to read, travel and learn more about things in life. In the end cinema is more about experiences, isn’t it?”. After this he worked in a film with Mr. Seenu Ramasamy in Chennai for about a year. Unfortunately, this year was the one that made him lose hope in cinema and filmmaking, and without a second thought, he left to Coimbatore. To learn more, or say change perspectives, he joined Hindustan College, Coimbatore for his degree in Mass Communication. In the forenoon, he’d study and, in the afternoon and evenings, he would work for radio advertisements and marriage videography. In a while, the idea of starting a film society in Coimbatore struck him. He said, “The one year I spent in Chennai, I learnt about film clubs and other global cinema film societies. This made me wonder about starting a film society in Coimbatore. Eventually, with a group of boys from Mass Communication Department, I started a film society in Coimbatore, where students can watch films from around the world, and discuss about them”. After some years, he also started a company called “Montage” through which he made advertisements and videography. This phase let him learn about the advanced technologies involved in filmmaking. With this interest and knowledge, he made the Tamil film “Madhubana Kadai” with just a DSLR camera and lens. He said “We made the film and expected it to run good, but didn’t expect the fame and respect we got for it. It was surprising and overwhelming for the whole team”. Mr. Kamalakannan’s Take on Filmmaking “The art of filmmaking involves team spirit” said Mr. Kamalakannan. He also added, “It involves a lot of people, and the opportunity to meet them comes when we enter institutes. These institutes provide a large ground for networking. He feels that art is all about individuality. The basics to filmmaking, according to him, are reading books and traveling and interacting with different types of people to understand the different perspectives of life, culture and thoughts. He feels money is just one of the many things required in filmmaking. He said, “More than money, trust is what is important in filmmaking. If I tell someone a story and they like it, they might come forward to help me in any way they can, and not just financially”. This seems to be true after what he said about the process involved behind his film “Madhubana Kadai”. While his core team members were only ten, he had about a hundred people helping him with his film. It has surely happened only with the trust of all the hundred people and many more. Importance of Reading in Filmmaking Kamalakannan implied that it is important that creators of art read books of different genre. It helps build a wide range of ideas as a base for their art – be it any form. He said, “Poetry paves way to creativity and stories to logics. One should be able to connect ideas easily. For example, if I tell someone 70 scenes of a film, I must have known 1000 scenes already. If I speak of 20 characters, I must have had 200 characters already in the process”. According to him, a political standpoint is always present for a filmmaker, in bits and pieces or as a major idea, and it must be put into questioning often. In his experience, books have always given a standpoint for the creation of his art. This standpoint

Ravi Pratap Singh, the Co-founder of Learnnovators, a leading eLearning company, shared some beautiful and motivating insights of his entrepreneurial journey and how his company went on to bag 60+ awards across the globe for their innovative elearning solutions. I, Karthi Easwaramoorthy, sat with him for an hour one fine evening to have a casual conversation with him. My takeaway from that conversation was that nothing happens overnight. EARLY LIFE AND STARTING OF HIS CAREER When I asked him about his roots, native, school and college life, how he got into entrepreneurship and his opinions on marketing and innovation, I was astonished by his answers. After school, just to escape from the clutches of Maths (and because of his love for animals), Ravi took up zoology at Loyola College, Chennai.  After graduation, he completed a diploma in IT and took up a 3-month internship as a programmer. But he quickly realized that programming was not his cup of tea and decided not to spend the rest of coding, His first job entailed door-to-door selling of the world’s leading home computer brand. “Life is strange, I never thought I would sell home computers someday.” he remarked. Following this stint, he moved on to be a part of the franchising teams of two of India’s largest IT training companies. From being responsible for channel development in the state of Tamil Nadu, he rose rapidly in his career to handle franchising of IT training centers across nearly 20 states in South, East and North East India before finally heading international business where he set up and managed training businesses in 30+ countries across South Asia, Asia Pacific, Middle East and Africa. His actions in the initial phase of his career were not planned. He went with the flow and always had the urge to learn something new. ‘The urge to learn more and more’ is a quality everyone must have because life is all about connecting experiences with opportunities. BEGINNING OF THE ENTREPRENEURIAL JOURNEY In 2003, Ravi decided to take the entrepreneurial plunge along with three ex-colleagues and set up Learnnovators (then known as C2 Workshop), a company specializing in the design and development of custom e-learning solutions for the workplace. Seventeen years and several challenges later (which includes two of the original co-founders quitting the company), Ravi and Vidya have built Learnnovators to become one of the most trusted (and awarded) global brands in the e-learning business.  HOW TO MANAGE A BUSINESS? Here are some of Ravi’s favourite mantras for business success. 1. “Building a committed and passionate team is key to a successful business.” 2. “Always strive to add value to all your stakeholders – employees, customers, partners, and vendors.” 3. “Like life, business is all about good and bad days. It’s not about how many times you get knocked down that count, but how many times you can get back up and how soon!” 4. “Don’t let success get to your head and failure to your heart.” 5. “When you are open to learning, your life will always be interesting and exciting.” All the best for all his future endeavours. Read more inspiring personalities here By Karthi EaswaramoorthyCEO, DigitalVillage.In

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