The workshop on digital marketing was commenced to small entrepreneurs in and around erode district at kongu Engineering college – Technology Business Incubator (TBI) on November 30, 2016.
The main focus of the workshop was SEO, Social Marketing and Content Marketing.
SEO:
ON-Page OptimizationOFF-Page Optimization
Social Media Marketing:
Facebook Marketing and optimizationTwitter Marketing & optimizationLinkedin Marketing & OptimizationYoutube Marketing & OptimizationInstagram Marketing & OptimizationIntegration to AnalyticsGenerating Insight from analytics
Content Marketing:
Align topics and formats with the information needs of your audienceResearch key phrases and search optimize your contentFind and collaborate with relevant influencersMaximize your email list growth, open rates and click through ratesProduce higher quality content in less time by repurposingMeasure and optimize for better traffic (and more conversions) on the next go round