Kongu Engineering College, one of the foremost multi professional research-led Institutions is internationally a recognized leader in professional and career-oriented education. It provides an integral, inter-disciplinary education – a unique intersection between theory and practice, passion, and reason. The College offers courses of study that are on the frontiers of knowledge and it connects the spiritual and practical dimensions of intellectual life, in a stimulating environment that fosters rigorous scholarship and supportive community. This Institute is a great possession of the committed Trust called ‘The Kongu Vellalar Institute of Technology Trust’ in Erode District, Tamilnadu. The noble Trust has taken the institute to greater heights since its inception in 1983 and has established the college as a forum for imparting value-based education for men and women.
The main focus of the workshop was SEO, Social Marketing, and Content Marketing.
SEO:
ON-Page OptimizationOFF-Page Optimization
Social Media Marketing:
Facebook Marketing and optimizationTwitter Marketing & optimizationLinkedin Marketing & OptimizationYoutube Marketing & OptimizationInstagram Marketing & OptimizationIntegration to AnalyticsGenerating Insight from analytics
Content Marketing:
Align topics and formats with the information needs of your audienceResearch key phrases and search optimize your contentFind and collaborate with relevant influencersMaximize your email list growth, open rates, and click-through ratesProduce higher quality content in less time by repurposingMeasure and optimize for better traffic (and more conversions) on the next to go-round