Searching something irritates right….that too if we forgot where we have kept it….it\u2019s really very worse. But you know.. the search will become more comfortable and interesting with the Google console search for keyword, WebPages, device details, and much more with amazing customized dates. Google search results…Fantastic!! There are lot of things we could discover from it without moving or going anywhere. Let me tell you in detail what I have discovered from search results in Google Console. This type of search results are the magic wand behind in building and supporting digital marketing.<\/p>\n
Search
\nresults is available as one of the sub menus in Performance category
\nof the Google search console menu on the left panel of the Google console
\ndashboard. When I click on the search results I could see a complete and
\ndetailed views of click, impressions, the same is available as graphical
\nrepresentation too..average CTR, average position, queries, pages, countries,
\ndevices, search appearance and dates are available. You may confuse what to do
\nwith these menus and options, how to work with and all. Filters are the added
\nadvantage in this page. Let me explain in detail about each option available. <\/p>\n
Clicks:<\/p>\n
Click is an
\nevent done by a visitor on the website. Clicks tells us how active the visitor on
\nthe website. It is important to know the difference between click and
\nimpression because it will make difference when we use Pay-per-click campaign.<\/p>\n
Impressions:<\/p>\n
Impression
\nis generated every time when a webpage is loaded and viewed by a visitor.
\nNormally impression count will be greater than the click count.<\/p>\n
(Average)
\nCTR:<\/p>\n
The term CTR is Click-through Rate. It is used to measure the ration of clicks to impression of the website. CTR can be measured by dividing the total number of clicks by total number of impressions. Say for example, clicks: 25, impression: 1000\u00a0 CTR = Total clicks \/ Total impression\u00a0\u00a0i.e\u00a025\/1000 x 100 = 2.5 %<\/p>\n
What is the
\nuse of CTR ? Why to calculate this? Too many question arises right. I say CTR
\nis an important value to be calculated. CTR with high value is considered to be
\neffective at grabbing the attention of visitors. A low CTR value means the
\nimprovement and consideration are needed for the website.<\/p>\n
(Average) Position:<\/p>\n
Position is
\ncalculated for Google Search Results. Average position is the numerical order
\nin which Google displays a URL in search results. This \u201cPosition\u201d is calculated
\nfrom top to bottom of the page.<\/p>\n
I hope the
\nbasic terms are somewhat clear now. Let us see how to group and apply filter
\nfor the data. Herewith I share certain interesting facts about it. Let\u2019s explore!!!<\/p>\n
Grouping
\ndata by \u201cQueries\u201d:<\/p>\n
We can
\ngroup the data by choosing \u201cqueries\u201d present at the second half of the search
\nresults page. It shows the metrics for different keywords. Say for example if I
\ngive the keyword \u201cinternational school\u201d this will allow to see how many clicks,
\nimpressions for the URL is getting for this specific keyword.<\/p>\n
Grouping
\ndata by \u201cPages\u201d:<\/p>\n
We can
\ngroup the data by \u201cPages\u201d present next to Queries option. It gives all the URL
\nof the webpage along with clicks and impressions. It will help us to find which
\nare all the pages viewed and clicked by the visitor most. This will again help
\nus to improve the content, images, video of the webpages of our site.<\/p>\n
Grouping
\ndata by \u201cCountries\u201d:<\/p>\n
We can
\ngroup the data by \u201cCountries\u201d, this will show how many clicks and impressions
\nwe are getting from a particular country. Say for example 87 clicks and 3258
\nimpressions from US, 58 clicks and 1698 impressions from Mexico.<\/p>\n
Grouping
\ndata by \u201cDevices\u201d:<\/p>\n
We can
\ngroup the data by \u201cDevices\u201d, this will show how many clicks and impressions we
\nare getting from different devices like desktop, tablet, laptop, mobile phones,
\netc., This feature will help to find how user friendly is our website with all
\nthe available devices.<\/p>\n
Grouping
\ndata by \u201cSearch appearance\u201d:<\/p>\n
We can group the data by \u201cSearch appearance\u201d,
\nthis will show how many clicks and impressions we are getting based on \u201chow it
\nshow up in search?\u201d Say for example, 50 clicks from web light results.<\/p>\n
Now it\u2019s time to know about filters
\nand it\u2019s usage. Filter option is used to narrow down the search results. This
\noption is available at the top of the page.<\/p>\n
Filtering
\ndata by \u201cSearch type\u201d:<\/p>\n
This is the
\nfirst available type of filter to search specified type of data. It has two
\ntabs namely Filter and Compare. Under filter it has Web, image, video, news
\noptions along with two buttons \u2018Apply\u2019 and \u2018Cancel\u2019.<\/p>\n
Filtering
\ndata by \u201cDate\u201d:<\/p>\n
This is the
\nsecond available type of filter where we can extract the data date wise by
\nspecifying a date range. Customized date range is also available for a flexible
\ndata extraction. This may help us to
\nfind the traffic of visitors to the website time to time and also to find the
\nreason for peak traffic as well as low.<\/p>\n
\u2018+ New\u2019:<\/p>\n
The above
\nsearch type and date are the visible filter options available at the top of the
\nsearch result page whereas there is a \u2018+ New\u2019 option to add more filters along
\nwith it. If we click on \u2018+ New\u2019 it will display the parameters like query,
\npages, countries, device, and search appearance. As we know these parameters
\nare already available on the search result page, what is new about it?. Yes
\nthere is something special that the filter with its respective name is used to
\nextract the specified data out of the entire search result. Let us take a
\ndetailed look on it.<\/p>\n
Filtering
\ndata by \u201cQuery\u201d:<\/p>\n
It helps us
\nto see how we have ranked for a particular keyword in Google search. If we
\nselect \u2018Query\u2019 it will display Queries containing, Queries not containing,
\nExact query, and Custom. Select any one of the above options and give the
\nkeyword, it will display the narrowed search result along with the clicks and
\nimpressions for that particular keyword. We could see the average CTR and
\nposition too.<\/p>\n
Filtering
\ndata by \u201cPage\u201d:<\/p>\n
It is used
\nto filter data for a particular URL of the web site. To know more about the
\nclicks and impressions happens to the particular webpage. Say for example only
\nto the \u2018blogs\u2019 page or else to \u2018item purchase\u2019 page.<\/p>\n
Filtering
\ndata by \u201cCountry\u201d:<\/p>\n
It is used
\nto filter data for a particular country along with clicks, impressions, average
\nCTR, average position. When we click on this filter it will display all the
\navailable countries, we can choose the required.<\/p>\n
Filtering
\ndata by \u201cDevice\u201d:<\/p>\n
This filter
\nis used to set our choice to see the performance data from a mobile, from a
\ndesktop or from a tablet along with clicks, impressions, average CTR, and
\naverage position.<\/p>\n
Filtering
\ndata by \u201cSearch appearance\u201d:<\/p>\n
This filter
\nis used to view the performance of URL along with clicks, impressions, average
\nCTR, and average position when they display up in certain special features such
\nas Good page experience, web light results.<\/p>\n
Compare
\noption in search results of Google console:<\/p>\n
All the
\nfilters provide this option to compare data. To compare clicks and impressions of two
\ndifferent countries, between two different devices, etc., to get more accurate
\nsearch results. <\/p>\n
Google search console has this type of filters, parameters which are very useful to do the required searches on the website. I hope you will find this blog very useful to proceed with your further searches cum researches. Happy searching.<\/p>\n","protected":false},"excerpt":{"rendered":"
Searching something irritates right….that too if we forgot where we have kept it….it\u2019s really very worse. But you know.. the search will become more comfortable and interesting with the Google console search for keyword, WebPages, device details, and much more with amazing customized dates. Google search results…Fantastic!! There are lot of things we could discover from it without moving or going anywhere. Let me tell you in detail what I have discovered from search results in Google Console. This type of search results are the magic wand behind in building and supporting digital marketing. Search results is available as one of the sub menus in Performance category of the Google search console menu on the left panel of the Google console dashboard. When I click on the search results I could see a complete and detailed views of click, impressions, the same is available as graphical representation too..average CTR, average position, queries, pages, countries, devices, search appearance and dates are available. You may confuse what to do with these menus and options, how to work with and all. Filters are the added advantage in this page. Let me explain in detail about each option available. Clicks: Click is an event done by a visitor on the website. Clicks tells us how active the visitor on the website. It is important to know the difference between click and impression because it will make difference when we use Pay-per-click campaign. Impressions: Impression is generated every time when a webpage is loaded and viewed by a visitor. Normally impression count will be greater than the click count. (Average) CTR: The term CTR is Click-through Rate. It is used to measure the ration of clicks to impression of the website. CTR can be measured by dividing the total number of clicks by total number of impressions. Say for example, clicks: 25, impression: 1000\u00a0 CTR = Total clicks \/ Total impression\u00a0\u00a0i.e\u00a025\/1000 x 100 = 2.5 % What is the use of CTR ? Why to calculate this? Too many question arises right. I say CTR is an important value to be calculated. CTR with high value is considered to be effective at grabbing the attention of visitors. A low CTR value means the improvement and consideration are needed for the website. (Average) Position: Position is calculated for Google Search Results. Average position is the numerical order in which Google displays a URL in search results. This \u201cPosition\u201d is calculated from top to bottom of the page. I hope the basic terms are somewhat clear now. Let us see how to group and apply filter for the data. Herewith I share certain interesting facts about it. Let\u2019s explore!!! Grouping data by \u201cQueries\u201d: We can group the data by choosing \u201cqueries\u201d present at the second half of the search results page. It shows the metrics for different keywords. Say for example if I give the keyword \u201cinternational school\u201d this will allow to see how many clicks, impressions for the URL is getting for this specific keyword. Grouping data by \u201cPages\u201d: We can group the data by \u201cPages\u201d present next to Queries option. It gives all the URL of the webpage along with clicks and impressions. It will help us to find which are all the pages viewed and clicked by the visitor most. This will again help us to improve the content, images, video of the webpages of our site. Grouping data by \u201cCountries\u201d: We can group the data by \u201cCountries\u201d, this will show how many clicks and impressions we are getting from a particular country. Say for example 87 clicks and 3258 impressions from US, 58 clicks and 1698 impressions from Mexico. Grouping data by \u201cDevices\u201d: We can group the data by \u201cDevices\u201d, this will show how many clicks and impressions we are getting from different devices like desktop, tablet, laptop, mobile phones, etc., This feature will help to find how user friendly is our website with all the available devices. Grouping data by \u201cSearch appearance\u201d: We can group the data by \u201cSearch appearance\u201d, this will show how many clicks and impressions we are getting based on \u201chow it show up in search?\u201d Say for example, 50 clicks from web light results. Now it\u2019s time to know about filters and it\u2019s usage. Filter option is used to narrow down the search results. This option is available at the top of the page. Filtering data by \u201cSearch type\u201d: This is the first available type of filter to search specified type of data. It has two tabs namely Filter and Compare. Under filter it has Web, image, video, news options along with two buttons \u2018Apply\u2019 and \u2018Cancel\u2019. Filtering data by \u201cDate\u201d: This is the second available type of filter where we can extract the data date wise by specifying a date range. Customized date range is also available for a flexible data extraction. This may help us to find the traffic of visitors to the website time to time and also to find the reason for peak traffic as well as low. \u2018+ New\u2019: The above search type and date are the visible filter options available at the top of the search result page whereas there is a \u2018+ New\u2019 option to add more filters along with it. If we click on \u2018+ New\u2019 it will display the parameters like query, pages, countries, device, and search appearance. As we know these parameters are already available on the search result page, what is new about it?. Yes there is something special that the filter with its respective name is used to extract the specified data out of the entire search result. Let us take a detailed look on it. Filtering data by \u201cQuery\u201d: It helps us to see how we have ranked for a particular keyword in Google search. If we select \u2018Query\u2019 it will display Queries containing, Queries not containing, Exact query, and Custom. Select any one of the above options and give the keyword, it will display the narrowed search result along with the clicks and<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2308","post","type-post","status-publish","format-standard","hentry","category-digital"],"aioseo_notices":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"","author_link":"https:\/\/tech.kanavu.org\/blogs\/author\/"},"rttpg_comment":0,"rttpg_category":"Digital<\/a>","rttpg_excerpt":"Searching something irritates right….that too if we forgot where we have kept it….it\u2019s really very worse. But you know.. the search will become more comfortable and interesting with the Google console search for keyword, WebPages, device details, and much more with amazing customized dates. Google search results…Fantastic!! There are lot of things we could discover…","_links":{"self":[{"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/posts\/2308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/comments?post=2308"}],"version-history":[{"count":0,"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/posts\/2308\/revisions"}],"wp:attachment":[{"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/media?parent=2308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/categories?post=2308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/tags?post=2308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}