Are you looking for the best email marketing
\nautomation tool?<\/p>\n
Are you wondering if ActiveCampaign is the
\nright tool for your business?<\/p>\n
You’ve arrived at the right place. In this blog, I’ll go through every feature of ActiveCampaign and help you decide if it’s the best marketing automation option for your business.<\/p>\n
That being said, I recommend reading to the end to learn about its advantages, disadvantages, and what its users think of it.<\/p>\n
<\/p>\n
What
\nexactly is ActiveCampaign?<\/p>\n
ActiveCampaign is a marketing automation tool
\nthat also includes a customer relationship management system.<\/p>\n
You can use the drag-and-drop builder to design automated campaigns that respond to various criteria, compose and update emails based on your prospects’ decisions, and nurture potential leads.<\/p>\n
ActiveCampaign promises to be the finest platform for automating the customer experience. With its diverse set of skills, it may assist you in gaining a competitive advantage in terms of client loyalty.<\/p>\n
I will give a brief overview of the features
\n(listed below) that this fantastic tool provides to the marketers before we
\nstart the detailed analysis of ActiveCampaign.<\/p>\n
Marketing via emailAutomated marketingCRM stands for Customer
\nRelationship Management (deals and leads)Tracking on-siteSMS and on-site chatReportingIntegrations<\/p>\n
Having said that, let’s take a closer look at
\neach feature to determine if ActiveCampaign is the perfect automation solution
\nfor your sales and marketing team.<\/p>\n
ActiveCampaign
\nReview: Features<\/p>\n
In this part, I’ll go over all of the
\nfeatures and functions that ActiveCampaign has to offer.<\/p>\n
Let’s start with its most important feature:
\nmarketing automation.<\/p>\n
Marketing
\nAutomation<\/p>\n
ActiveCampaign is
\nrenowned for its high level of marketing automation.
\nAutomating is made easy with the visual automation builder. Creating a workflow
\nis as simple as dragging and dropping the elements, and all changes are
\nautomatically saved.<\/p>\n
Alt text:
\nActiveCampaign visual automation builder<\/p>\n
Based on your
\npreferences, you can add multiple triggers as you can see in the above image.
\nClicking the ‘+’ icon on the automation flow window gives users the option of
\nadding emails to that flow. <\/p>\n
The personalization of
\nemail marketing is another element that will give it life. ActiveCampaign’s
\nability to insert dynamic content and personalization into your email copy
\nachieves this.<\/p>\n
ActiveCampaign’s
\nautomation capabilities give you more than you could ever imagine. With it, you
\ncan build automation so easily with the selection of automation templates
\nalready available:<\/p>\n
The follow-up sequenceRe-sell and UpsellBoost referral trafficCollaborative teamwork<\/p>\n
Plus many more\u2026<\/p>\n
Alt text: ActiveCampaign Automation template<\/p>\n
Email
\ndeliverability<\/p>\n
In order to gain
\nsuccess from email marketing campaigns, email deliverability is a major
\nconcern. By using ActiveCampaign’s spam-checking functionality, you can easily
\nensure your emails make it to the inbox of your subscribers.<\/p>\n
Make sure your emails
\nare error-free and legitimate by keeping an eye on spam checks.<\/p>\n
Our email delivery rate
\nis one of the highest in the industry, ensuring that your emails reach the
\nwidest possible audience in their main inbox (not in spam or promotional tabs).<\/p>\n
Marketing Via Email<\/p>\n
[1] ActiveCampaign offers six types of email
\ncampaigns to choose from. The different campaigns that are offered by it are as
\nfollows:<\/p>\n
StandardAutomatedAutoResponderSplit TestingRSS TriggeredDate
\nbased<\/p>\n
Using the flexible drag-and-drop email editor,
\nyou can design the perfect email body in a matter of minutes.<\/p>\n
In addition, you can hide and reveal specific
\ncontent blocks on mobile devices for improved navigation and design.<\/p>\n
With ActiveCampaign, you can create
\nbeautifully designed email templates and place blocks, so you can customize
\nthem with a plethora of components. Furthermore, it is possible to adjust font
\nand icon size. <\/p>\n
In addition, you can build and reuse templates
\nfor future campaigns. Email campaigns can be designed much more efficiently
\nwith ActiveCampaign.<\/p>\n
CRM
\nand Sales Automation<\/p>\n
It includes all the features necessary to
\nbuild a perfect sales pipeline, as ActiveCampaign’s CRM takes care of them all.<\/p>\n
As your sales team is alerted as soon as a new
\ncontact is captured, new tasks are created, the deal\u2019s status is updated, and
\nnurture leads are automatically managed.<\/p>\n
Automation of the sales funnel and
\nsegmentation of results are both available. Furthermore, your sales team can
\nalso receive updates when the time is right for them to follow up.<\/p>\n
By using this, you can track the performance
\nof team members and assign tasks to them manually or by automating it. All
\nimportant data is at your fingertips and enables team cohesion.<\/p>\n
Lead scoring and win probability is another
\nuseful feature provided by ActiveCampaign. <\/p>\n
In order to determine whether they will become
\na long-lasting customer, the win probability uses machine learning to determine
\nthe chances of them converting into one. <\/p>\n
In the next section, I will explain lead
\nscoring in detail since it’s an integral part of marketing automation.<\/p>\n
Lead
\nScoring<\/p>\n
Lead scoring in ActiveCampaign empowers
\nmarketing and sales teams to identify the most likely prospects by assigning
\npoints for interactions with contacts. <\/p>\n
Lead scoring in ActiveCampaign can be broken
\ndown into two types: Deal scoring and Contact scoring.<\/p>\n
Using Deal Scores in sales pipelines, it is
\npossible to assign a numerical value to open deals. A deal’s nurture level
\ngives a salesperson an idea of how pressing a deal is, so he or she can
\nprioritize it for follow-up and closure.<\/p>\n
This is different from Contact Scores, which
\nare assigned to email contacts such as subscribers and downloaders of
\nresources. In order to determine the most qualified leads, marketers should
\nidentify the most engaged contacts. <\/p>\n
There are many different factors that can be
\nused to assign points and create specific rules in ActiveCampaign such as page
\nviews, purchases, download of resources, opening of emails, and links clicked.<\/p>\n
Analytics
\nand Reporting<\/p>\n
Campaign performance can be analyzed and
\noptimized with ActiveCampaign’s numerous reporting options.<\/p>\n
In addition to campaigns, automated reports,
\ngoal reports, deal reports, etc., it offers a wide range of reports. <\/p>\n
Your automation is listed under the Report
\ntab, along with the number of people who have interacted with it and how many
\nhave completed it. <\/p>\n
Additionally, it shows open rates by day and
\nhour. This allows you to adjust the time-frequency of emails according to your
\ngoal of achieving maximum ROI. <\/p>\n
Furthermore, all your deals can be filtered by
\na variety of criteria, including status, value, pipeline type, duration, etc.<\/p>\n
You can also create custom reports based on
\ntrends in automation engagement and forecasted close dates, as well as build a
\nhigh-level data-driven strategy with the tool.<\/p>\n
Advanced
\nContact Segmentation<\/p>\n
Leads, prospects, and customers need a
\ndifferentiated experience throughout their journey, and segmentation plays a
\nfundamental role in doing so.<\/p>\n
When you use segments, you have the
\nopportunity to send the right message to the right group of people at the right
\ntime. <\/p>\n
By using data that is already in the database,
\nyou can create segments out of anything in ActiveCampaign. Following are some
\nexamples of how segments can be created using data:<\/p>\n
Contact
\ninformation: E-mail address,
\nfirst name, last name, full name, phone number, organization, date and time of
\nsubscription, IP address, tag, and total conversion value.Custom
\nfields in forms: Whenever you
\nadd new custom fields.Based
\non actions & inaction of Contacts: Contacts who have clicked the link, have not clicked the
\nlink, have opened, have not opened an email, have shared socially, have
\nforwarded, have not forwarded, have replied to email, have not replied, are in
\nthe list, are not on the list, and are subscribed via subscription form.Based
\non geographical locations:
\nThe country, the state, the city, and the zip code.Based
\non site & event data: Visiting,
\nnot visiting, was referred from, visiting device, total page views, and total
\nsite views.Based
\non deal attributes: Has a
\ndeal status, has a deal in the stage, has a deal value, has a deal assigned to,
\nhas total number of deals, has total number of open deals, has total number of lost
\ndeals, has total number of won deals, and has deal title.Based on Attributes: Has source, has medium, does not have medium, has
\ncampaign, does not have campaign, has term, does not have term, has content,
\nand does not have content.<\/p>\n
Furthermore, ActiveCampaign allows you to use
\nlogic gates like ‘AND’ and ‘OR’, or multi-dimensional conditions to segment
\nyour list more deeply and precisely.<\/p>\n
Segment builder is a unique feature of
\nActiveCampaign given that it is available across all platforms. Within the
\nautomation builder, the contact page, and the email campaign page, segments can
\nbe created. <\/p>\n
By using ActiveCampaign, you can create any
\nsegment based on the information you already have. The best part is that there
\nis no limit to the number of segments you can create. <\/p>\n
I have included a quick glimpse of the segment
\nbuilder within the automation builder:<\/p>\n
Alt Text: ActiveCampaign segment builder
\nautomation<\/p>\n
Pricing
\nplans<\/p>\n
In ActiveCampaign, you have the option to
\nchoose from 4 pricing plans: Lite, Plus, Professional, or Enterprise. <\/p>\n
Each plan is outlined below:<\/p>\n
Lite $9\/ Month Billed Yearly The price is determined by the number of contacts. Features \u2022 500 people to Contact \u2022 Marketing Automation \u2022 Email Marketing \u2022 Unlimited Email Sending \u2022 Drag & Drop Email Builder \u2022 125+ Email Templates \u2022 Send Newsletters \u2022 Subscription Forms \u2022 Segmentation \u2022 Site and Event Tracking \u2022 Campaign and Automation Reporting \u2022 Import leads \u2022 Sales Emails \u2022 Lead Capture Forms \u2022 Segmented Outreach \u2022 Customer Newsletter \u2022 Customer Analytics \u2022 Up to 3 users \u2022 Import Contacts \u2022 Chat and Email Support \u2022 Mobile CRM & Marketing Access \u2022 Integrate to Over 850 CXA Partners \u2022 500+ Automation Recipes \u2022 Unlimited inactive Contacts \u2022 APIs, Webhooks, and Developer Tools Plus $49\/Month Billed Yearly The price is determined by the number of contacts Features \u2022 500 people to Contact \u2022 Everything from Lite plan, plus \u2022 Landing Pages \u2022 50+ Landing Page Templates \u2022 Facebook Custom Audiences \u2022 Contact Scoring \u2022 SMS Marketing \u2022 Automations Map \u2022 Conditional Content \u2022 Advanced Performance Reporting \u2022 Custom Branded Forms and Landing Pages \u2022 CRM with Sales Automation \u2022 Lead Scoring \u2022 Sync Inbox with CRM \u2022 Mobile CRM App \u2022 SMS Prospect Nurturing \u2022 Task Reporting \u2022 Sales CRM Sync \u2022 SMS Service Follow up \u2022 Deal Assignment \u2022 Customer Success Pipelines \u2022 Account Management \u2022 Customer Health Scoring Professional $129\/Month Billed Yearly The price is determined by the number of contacts Features \u2022 500 people to Contact \u2022 Everything from Plus plan, plus \u2022 Website Personalization \u2022 Predictive Sending \u2022 Predictive Content \u2022 Marketing Attribution \u2022 Split Automations \u2022 Attribution Reporting \u2022 Site Messages \u2022 Win Probability \u2022 Conversion Reporting \u2022 Split Automations \u2022 Split Automations \u2022 Personalized Product Experiences \u2022 Conversion Reporting \u2022 In-App Messaging \u2022 Up to 50 Users \u2022 1:1 Onboarding Support \u2022 Three 1:1 Trainings Per Month Enterprise $229\/Month Billed Yearly The price is determined by the number of contacts Features \u2022 500 people to Contact \u2022 Includes Everything from Professional plan, plus \u2022 Custom Reporting \u2022 Custom Mail server Domain \u2022 Custom Domain \u2022 Free Design Services \u2022 Unlimited Email Design Testing \u2022 Social Data Enrichment \u2022 Custom Reporting \u2022 Contact Enrichment \u2022 Custom Reporting \u2022 Contact Enrichment <\/p>\n
Pros
\nand cons of ActiveCampaign<\/p>\n
As a whole, ActiveCampaign is a superb piece of software
\nwith only a few small flaws. With its easy-to-use user interface, it is one of
\nthe best tools for building automation campaigns.<\/p>\n
PROS<\/p>\n
User-friendly \u2013
\nActiveCampaign was the first platform to offer visual marketing automation. If
\nyou join ActiveCampaign, one of the things you’ll notice immediately is how
\nintuitive and well-designed it is. Unlike most marketing automation tools, this
\none requires no training to understand.Affordable –
\nActiveCampaign offers marketing automation pricing that is very affordable for
\nsmall businesses who do not want to pay thousands of dollars per year. With no
\nupfront costs, their pricing begins at just $9\/month.ZAPIER
\nINTEGRATION – With their Zapier integration, ActiveCampaign is connected to
\nover 2,000 tools. You can integrate ActiveCampaign with many tools; however
\ncertain integrations are only accessible if you subscribe to Zapier.Automation
\nsplit testing \u2013 With this feature, you can compare multiple emails rather
\nthan only single emails (which is what most marketing automation tools allow
\nyou to do).Machine learning \u2013 ActiveCampaign provides
\nML-driven features, including predictive sending, predictive content, and
\npredictive win probabilities, that help you automate even more of your
\nmarketing and sales process.<\/p>\n
CONS<\/p>\n
CRM – ActiveCampaign’s marketing automation system is
\nespecially powerful due to its built-in CRM system. However, this CRM is not as good as standalone platforms like
\nPipeDrive or Salesforce \u2013 though we consider activities automation in
\nActiveCampaign a reasonable trade-off.Reporting \u2013 ActiveCampaign’s reports are quite comprehensive and
\ncan provide insights on sales\/goals conversions, but they are often cluttered
\nand complex to navigate.<\/p>\n
Conclusion<\/p>\n
The key to ActiveCampaign is that it offers almost everything
\nyou need within a newsletter marketing tool, and it does so very well. Insights
\ninto almost every aspect of reporting are available, such as page visits,
\ngeo-tracking, openers, e-commerce, and more. A bit lacking is the newsletter
\neditor, which does not provide an experience as slick as other programs. There
\nare also a few niggling features (such as revision history) that could be
\nimproved.<\/p>\n
Friendly, helpful, and quick is what you can expect from the
\nsupport. Messages are sent via email and chat, and have a very personal touch.
\nIn a high percentage of cases, the knowledge base returns relevant results when
\nsearched. In addition to one-on-one training and webinars, their ‘Plus’ plan
\ngives you access to helpful information.<\/p>\n
One of the best choices you could make if you want a
\ncomprehensive newsletter marketing tool is ActiveCampaign. In comparison to
\ntheir automation, other tools’ versions pale in comparison. The effort
\nrequires some time and a bit of money, but the rewards will be worth it for
\nyour business. <\/p>\n
If you want to learn more about ActiveCampaign while reading this blog, you can sign up for a 14-day trial by clicking the link below.<\/p>\n
https:\/\/in.pcmag.com\/e-mail\/37054\/the-best-email-marketing-software-for-2020<\/p>\n","protected":false},"excerpt":{"rendered":"
Are you looking for the best email marketing automation tool? Are you wondering if ActiveCampaign is the right tool for your business? You’ve arrived at the right place. In this blog, I’ll go through every feature of ActiveCampaign and help you decide if it’s the best marketing automation option for your business. That being said, I recommend reading to the end to learn about its advantages, disadvantages, and what its users think of it. What exactly is ActiveCampaign? ActiveCampaign is a marketing automation tool that also includes a customer relationship management system. You can use the drag-and-drop builder to design automated campaigns that respond to various criteria, compose and update emails based on your prospects’ decisions, and nurture potential leads. ActiveCampaign promises to be the finest platform for automating the customer experience. With its diverse set of skills, it may assist you in gaining a competitive advantage in terms of client loyalty. I will give a brief overview of the features (listed below) that this fantastic tool provides to the marketers before we start the detailed analysis of ActiveCampaign. Marketing via emailAutomated marketingCRM stands for Customer Relationship Management (deals and leads)Tracking on-siteSMS and on-site chatReportingIntegrations Having said that, let’s take a closer look at each feature to determine if ActiveCampaign is the perfect automation solution for your sales and marketing team. ActiveCampaign Review: Features In this part, I’ll go over all of the features and functions that ActiveCampaign has to offer. Let’s start with its most important feature: marketing automation. Marketing Automation ActiveCampaign is renowned for its high level of marketing automation. Automating is made easy with the visual automation builder. Creating a workflow is as simple as dragging and dropping the elements, and all changes are automatically saved. Alt text: ActiveCampaign visual automation builder Based on your preferences, you can add multiple triggers as you can see in the above image. Clicking the ‘+’ icon on the automation flow window gives users the option of adding emails to that flow. The personalization of email marketing is another element that will give it life. ActiveCampaign’s ability to insert dynamic content and personalization into your email copy achieves this. ActiveCampaign’s automation capabilities give you more than you could ever imagine. With it, you can build automation so easily with the selection of automation templates already available: The follow-up sequenceRe-sell and UpsellBoost referral trafficCollaborative teamwork Plus many more\u2026 Alt text: ActiveCampaign Automation template Email deliverability In order to gain success from email marketing campaigns, email deliverability is a major concern. By using ActiveCampaign’s spam-checking functionality, you can easily ensure your emails make it to the inbox of your subscribers. Make sure your emails are error-free and legitimate by keeping an eye on spam checks. Our email delivery rate is one of the highest in the industry, ensuring that your emails reach the widest possible audience in their main inbox (not in spam or promotional tabs). Marketing Via Email [1] ActiveCampaign offers six types of email campaigns to choose from. The different campaigns that are offered by it are as follows: StandardAutomatedAutoResponderSplit TestingRSS TriggeredDate based Using the flexible drag-and-drop email editor, you can design the perfect email body in a matter of minutes. In addition, you can hide and reveal specific content blocks on mobile devices for improved navigation and design. With ActiveCampaign, you can create beautifully designed email templates and place blocks, so you can customize them with a plethora of components. Furthermore, it is possible to adjust font and icon size. In addition, you can build and reuse templates for future campaigns. Email campaigns can be designed much more efficiently with ActiveCampaign. CRM and Sales Automation It includes all the features necessary to build a perfect sales pipeline, as ActiveCampaign’s CRM takes care of them all. As your sales team is alerted as soon as a new contact is captured, new tasks are created, the deal\u2019s status is updated, and nurture leads are automatically managed. Automation of the sales funnel and segmentation of results are both available. Furthermore, your sales team can also receive updates when the time is right for them to follow up. By using this, you can track the performance of team members and assign tasks to them manually or by automating it. All important data is at your fingertips and enables team cohesion. Lead scoring and win probability is another useful feature provided by ActiveCampaign. In order to determine whether they will become a long-lasting customer, the win probability uses machine learning to determine the chances of them converting into one. In the next section, I will explain lead scoring in detail since it’s an integral part of marketing automation. Lead Scoring Lead scoring in ActiveCampaign empowers marketing and sales teams to identify the most likely prospects by assigning points for interactions with contacts. Lead scoring in ActiveCampaign can be broken down into two types: Deal scoring and Contact scoring. Using Deal Scores in sales pipelines, it is possible to assign a numerical value to open deals. A deal’s nurture level gives a salesperson an idea of how pressing a deal is, so he or she can prioritize it for follow-up and closure. This is different from Contact Scores, which are assigned to email contacts such as subscribers and downloaders of resources. In order to determine the most qualified leads, marketers should identify the most engaged contacts. There are many different factors that can be used to assign points and create specific rules in ActiveCampaign such as page views, purchases, download of resources, opening of emails, and links clicked. Analytics and Reporting Campaign performance can be analyzed and optimized with ActiveCampaign’s numerous reporting options. In addition to campaigns, automated reports, goal reports, deal reports, etc., it offers a wide range of reports. Your automation is listed under the Report tab, along with the number of people who have interacted with it and how many have completed it. Additionally, it shows open rates by day and hour. This allows you to adjust the time-frequency of emails according<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2312","post","type-post","status-publish","format-standard","hentry","category-digital"],"aioseo_notices":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"","author_link":"https:\/\/tech.kanavu.org\/blogs\/author\/"},"rttpg_comment":0,"rttpg_category":"Digital<\/a>","rttpg_excerpt":"Are you looking for the best email marketing automation tool? Are you wondering if ActiveCampaign is the right tool for your business? You’ve arrived at the right place. In this blog, I’ll go through every feature of ActiveCampaign and help you decide if it’s the best marketing automation option for your business. That being said,…","_links":{"self":[{"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/posts\/2312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/comments?post=2312"}],"version-history":[{"count":0,"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/posts\/2312\/revisions"}],"wp:attachment":[{"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/media?parent=2312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/categories?post=2312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tech.kanavu.org\/blogs\/wp-json\/wp\/v2\/tags?post=2312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}