Popeyes names PepsiCo marketer as its new Chief Marketing Officer.
Popeyes has appointed Bart LaCount as its new Chief Marketing Officer for the U.S. and Canada, according to a press […]
Aug 12, 2024
The impact of Google’s decision to retain cookies on digital advertisers.
In a surprising reversal, Google has announced its decision to retain third-party cookies in Chrome. This unexpected development in the […]
Aug 08, 2024
Meta’s AI Vision: Real-Time Automation of Creative and Personalized Ads
– Meta’s revenue surged by 22% year-over-year to $39 billion in Q2, surpassing Wall Street’s expectations, as stated in their […]
Aug 02, 2024
How Coca-Cola and Delta are ‘Olympicizing’ their campaigns with NBCUniversal
NBCUniversal will start broadcasting the 2024 Paris Olympics on Friday, July 26, marking another example of the media giant’s innovative […]
Jul 25, 2024
Netflix’s ad-supported tier experiences 34% growth, nearing critical scale.
– Netflix’s ad-supported tier saw a 34% increase in membership quarter on quarter in Q2, as revealed in an earnings […]
Jul 20, 2024
Why did Mountain Dew introduce the Mountain Dude to revitalize the ‘Do The Dew’ campaign?
This week, Mountain Dew has become the latest brand to refresh an iconic tagline by launching a campaign that pairs […]
Jul 16, 2024
Dove’s Chief Marketing Officer, who was instrumental in building the brand’s purpose-driven marketing credentials, has departed.
Dove CMO Alessandro Manfredi is leaving after more than two decades with Unilever, he shared in a LinkedIn post. Manfredi […]
Jul 06, 2024
Amazon unveils cookieless ad-targeting solution at Cannes Lions
Certainly, here’s the rephrased version:
Jun 25, 2024