META enabling advertisers through its AI investments
Following a year focused on efficiency in 2023, Meta has declared artificial intelligence (AI) as its primary focus for 2024, […]
Feb 09, 2024
Setback for Google’s cookie deprecation plans
Two industry watchdogs have expressed apprehension regarding Google’s shift away from third-party cookies in Chrome towards a Privacy Sandbox initiative […]
Feb 07, 2024
Prime video ads boosting Amazon ad revenue
In Q4 2023, Amazon witnessed a 27% year-over-year growth in advertising sales, totaling $14.6 billion, as outlined in its earnings […]
Feb 05, 2024
Starbucks to capitalize on record loyalty membership with app improvements
In the Q1 2024 earnings release on Tuesday, Star reported a record 34.3 million active members in the U.S. Starbucks […]
Feb 02, 2024
Doritos’ and Self-expression marketing
Doritos has introduced its inaugural international campaign and brand theme, “For the Bold in Everyone,” as revealed in information shared […]
Jan 31, 2024
Solo Stove’s sales stalled despite Snoop dog Association
Solo Stove, the innovator behind the smokeless fire pit, is once again making waves in the marketing realm, albeit not […]
Jan 22, 2024
How ChatGPT is impacting digital marketing?
The impact of artificial intelligence is reshaping the landscape of digital marketing, and among the innovative tools, ChatGPT emerges as […]
Jan 17, 2024
Digital Marketing and how it is Positively Impacted by Artificial Intelligence
In the 2020 Deloitte global survey of early AI adopters, it was revealed that AI applications are prominently focused on […]
Jan 12, 2024
Growth of Content Marketing Market to $2 Trillion by 2032 at 16.9% CAGR
Allied Market Research recently released a report titled “Content Marketing Market,” analyzing the period from 2023 to 2032. According to […]
Jan 10, 2024