Thinking of hiring a strategist for your business or startup or corporate? Think your team would get benefitted from our strategist at DigitalVillage.In? Do you strongly believe that DigitalVillager can change your organisation? Check out the below questions to get a better understanding of how program works under strategy building program, and see if DigitalVillage.In is a good match for your organisation. We might not take up on every opportunity that comes our way, but we’ll try our best to find the perfect DigitalVillager for your organisation to devise strategy. So contact us, and we’ll see how we can find a suitable strategist and get back to you quickly. Trust us, we are very prompt in replying! Questions: If I contact you for a strategist, am I guaranteed to have a DigitalVillager train at our event? DigitalVillagers love accepting on strategy engagements, but unfortunately, there aren’t enough strategists to accept every to opportunity. But we try our best to accommodate your organisation before saying no. What would make my request for strategist a good fit for DigitalVillage? We decide that organisation is a good fit if the opportunity is worth for your organisation to invest money and the time. For example, if a request is for something which is outside of our expertise and experience, we will not take up. This is for the serious organisation and people who believe and see value in us. We also evaluate and consider the type of your industry , organisation’s profile, nature of business, goals and objectives before accepting the strategy engagements. Do I have to pay for a strategist? Of course Yes! It is a paid program. If your organisation pays or arranges for strategist travel or lodging also on top of fee if your budget permits, we greatly appreciate it. What is the core area of the strategy engagement? Our vision is to grow your business with zero marketing budget! Yes, you read it correctly. Absolutely zero marketing budget. Our subsistence revolves around your business and how to grow revenue via inbound marketing. Inbound marketing is all about linking natural and artificial inteligence using digital technologies. Natural inteligence is all about you and your inteligence. Artificial inteligence is all about mathematics, data, analytics, algorithms and machines. How to combine everything together using digital marketing and channels? Don’t worry about it. That is our job! That brings bread and butter for us. What is covered under DigitalMarketing ? Our strategists are experts on any topic in Digital marketing, content marketing, social media and marketing, blogging, content creation, content repurposing, digital asset building, content management system(CRM), analytics, email marketing, SEO, sales technology, sales automation tools, customer relationship management(CRM) and scaling sales. Contact Us.
Off-Page SEO
Optimizing your website is on-page SEO, on the other hand, off-page SEO is actions that taken outside your website to impact rankings within the SERPS. Off-page SEO is everything that does not happen directly on your website. Link building, social media marketing, brand mentions, etc are some examples of off-page SEO. When a website is of high quality and useful, it is more likely to have references from other websites, which is referred to as backlinks. It is more likely to have brand mentions like Facebook likes, tweets, pins, etc and it is more likely to be bookmarked and shared among the communities of like-minded users. Benefits of off-page SEO A successful off-page SEO strategy will generate several benefits to website owners. An increase in rankings is the primary benefit you can count. Off-page SEO will provide a higher rank for your website on SERP, which means more traffic to your site. It also helps to boost PageRank. PageRank is a number between 0 and 10 which indicates the importance of a site in the eyes of Google. Off-page SEO is one of the reasons behind Google shows the most relevant results to the searcher. Greater exposure is another benefit you will get by doing excellent off-page SEO works. When a website ranks higher in the SERP it gets more visits, links, and shares. It is like a never-ending sequence of events like one thing lead to another and then to another. Expertise, Authority, and Trustworthiness is a concept Google has introduced recently. It plays an important role in rankings and is directly related to off-page SEO. While creating the links always make sure that you are linking to a quality page. PageRank works according to these facts. You are linking your website to a high authority page, the more authority it will pass onto the page to which it links. Simply you can say a link from a high authority page is worth more than ten links from a low authority page. Link Building Link building is the most known and effective off-Page SEO technique. Generally, by creating links to your website, you are trying to achieve as many ‘votes’ as you can, so that you can go past your competitors and rank higher. For example, if someone likes the content on your website and providing a reference link from their website or blog, then this is similar to telling search engines that this webpage is informative. For a prolonged period of time webmasters have been trying to build links to their websites to rank higher and they found a number of ways to increase link count. Let’s discuss what are those: Blog Directories – Blog directories are similar to yellow pages but every entry had a link denoting a website. Forum Signatures – So many people are commenting on forums for getting a link back to their website (they included the links in their signature). Comment link – This is something similar notion as forum signatures. The primary motive is to get a link back, for that you would comment on some other website or blog. The funny side is you don’t even have to use your real identity instead of that you could use keywords, for example ‘comment by SEO Facts’, as an alternative of writing ‘comment by Morgan Reeds. Article Directories – If you publish your articles in article directories you could get a link or two back to your website. Some article directories accept any type of article from already published to spin articles. Whereas several article directories accept only original contents. Shared Content Directories – These are websites like hub pages, which allow you to publish content and in return, you could add a couple of links denoting to your websites. Link exchange schemes –This is like a mutual understanding between two website owners. As an alternative to publishing the content, you will get in touch with the other webmasters and exchange links. In simple, I will link your website from mine and you could link mine from your website. Sometimes it can get a little more complicated by including a third website. I link to your website from my website and you link to my website from a different website. These are some techniques used by most of the webmasters to get a higher rank for the website, most of them may not work today is a fact because search engines are smarter now. Do not try to trick the search engine by duplicate contents and artificial links. You are more likely to get a penalty rather than an increase in the rankings. When we talk about backlinks, mainly there are three different types based on how they are earned. One is natural links, second is manually built links and the third is self-created links. Natural linksare editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link. Manually built linksare acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content. Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here. Off-page SEO is as important as on-page SEO. You have to do both to make your SEO campaign successful. Link building is the pillar of off-page SEO. Don’t see it as silly, try to achieve a link back from a quality website/high-authority websites. The harder you get the backlink the higher worth it. Above all try to create a quality website with original content everything will fall accordingly. Make feel other websites that you are worth sharing.
Natural Inteligence! My life in a day
Anyone’s life in a single day can be broadly divided 4 categories. In order to become effective, concentrate on every category. Certain category of life become so natural and very effective like professional life if all other life has been nurtured well. Personal Life. Getup early. Go for a walk. Observe closely including your breath. Brush, Bath and Dress. Eat less. Get out of your home. Result: 50% of your life taken care. Social Life. Read more : Knowledge! Knowledge!! Knowledge!!! Write few. Share enough. Help one person a day. Result: Community is built around you. People would come to you for any help they need in the future. You will be in the top of their address book when they think of calling someone for help. Without your knowledge, community around is getting built and you are becoming the leader. More you share and help, more people would be in your community. The best way to move up in the social and corporate ladder is to make sure that you continue to grow your community. In fact, even Politicians like Kejriwal and Barrack Obama became community leaders first before they become powerful leaders. Most of the non profit organisation and its leaders are made by expanding their community circle. Continue to grow your size of the community. Professional Life. Practice more: Skill! Skill!! Skill!!! Do, yes doing is the only solution for everything! There is no short cut for doing! There is no replacement for doing! Skill is always enhanced by the quality of your characters Family Life: Play Eat together, but less! Go to bed early.
Digitalize your Business
A Workshop on Digitalize your Business at Kongu Technology Business incubator on Novmber 30, 2016 by our CEO, Karthi Easwaramoorthy
Build your Confidence
A talk on Build your confidence at Bannari Amman Institute of Technology on November 12, 2016 by our CEO, Karthi Easwaramoorthy
Natural Intelligence! Don’t Think!!
Habits of a villager by Karthi Easwaramoorthy
Why digital marketing?
A talk at Kongu Engineering college on October 24, 2015 by our CEO Karthi Easwamoorthy
Perseverance
A talk on Perseverance at Thinkspace co-working facility Seattle, USA for startups on March, 25, 2015 by our CEO, Karthi Easwaramoorthy
Organisation Experience
A talk on one of the Big organisations experience – Ticketgoose.com at Kumaraguru college of Technology on September 12, 2014 by our CEO Karthi Easwaramoorthy
Digital Marketing Workshop : Content, Search and Social
A seminar on Digital marketing workshop by our CEO, Karthi Easwaramoorthy at TiE, bangalore on December 28, 2014