Mr. Sivakumar, Managing Director, The Indian Public School (TIPS), Erode

Our vision is to grow business with zero marketing budget! Yes, you read it correctly. Absolutely zero marketing budget. Our subsistence revolves around the clients and how to make their lives easy via inbound marketing. Inbound marketing is all about digital marketing technologies along with your natural and artificial inteligence. Natural inteligence is all about you and your inteligence. Artificial inteligence is all about mathematics, analytics, algorithms and machines. How to combine everything together? That is our job! That brings bread and butter for us. Karthi Easwaramoorthy is the founder and CEO of our esteemed organisation. He is a serial entrepreneur, speaker, trainer, advisor and mentor, coach and strategist on Digital marketing, Artificial Inteligence, Startup and Entrepreneurship and transforming people highly effective using his powerful methods and tools named “Natural Intelligence! Be a villagers to become a highly effective person” . Brief biography: He is the Co-Founder and the CEO of TicketGoose.com, an online bus ticketing E-Commerce Company. It was built from scratch by raising 300 million investments from the America investors. He is the man behind raising the capital for this business and established the enterprise that swiftly crossed 1000+ million in turnover. Being the chief executive, he is managing the strategy, product, technology, digital marketing and investor relationship of the firm. Erstwhile to co-founding TicketGoose.com, Karthi worked at TIBCO Software Inc. (US), Sun Microsystems, (US), Oracle Corporation (US), and Hewlett Packard (Bangalore) from 1993 to 2011. Throughout his 15 years of stay in the United States, Kathi successfully started a regional language FM radio station at the Stanford University Campus, California which eventually became a popular radio station for the Indian community in the bay area of California. A founder and chairman of the non-profit organisation IndiaTEAM.org  since 2000 serving children, it was started out of California, US. It is helping thousands of government schools in Indian states and touching the lives of endless students aiming for higher education. Every year IndiaTEAM organizes one of the biggest volleyball events in California to raise funds for the foundation with our regular donors. He is deeply passionate about Inbound Marketing to design a brand, create visibility and grow visitors organically without spending on paid campaigns by using digital marketing such as search engines like Google, Bing etc and the social sites like Facebook, Twitter and Instagram. He is one among the best intellects and strategists in digital/online marketing, an expert in diverse fields ranging from SEO (Search Engine Optimisation), SEM (Search Engine Marketing), SMM (Social Media Marketing), and Google Analytics, Ad campaigns, affiliate marketing and content creation. Enthusiastic about training and mentoring learners on startups, digital marketing and sales process setup etc. Actively performing as a keynote speaker in several entrepreneurship platforms. You may get more information on our leader by clicking here.

Our Vision Growing business with zero marketing budget! Yes, you read it correctly. Absolutely zero marketing budget. Our Mission Our subsistence revolves around the clients and how to make their lives easy and grow revenue via inbound marketing. Inbound marketing is all about linking natural and artificial inteligence using digital technologies. Natural inteligence is all about you and your inteligence. Artificial inteligence is all about mathematics, data, analytics, algorithms and machines. How to combine everything together? Don’t worry about it. That is our job! That brings bread and butter for us. It is widely believed that marketing is costly and it requires tons of dollars to create visibility, visitors, customers and revenue. It is a stone aged thinking. The birth of digital marketing channels, enormous development happening in artificial inteligence space and freely available open sourced technologies and tools, money has become a last resort for building a brand, business and revenue. Our mission is to build brand and grow business without spending money by uniting your inteligence and artificial inteligence through digital marketing strategies. Our History DigitalVillage.In was established in the year 2014 to build community and provide strategy to smart entrepreneurs to make better use of cutting edge technologies  such as AI, Machine Learning, Deep learning and Big data, digital channels such as content creators, communication and messaging platforms such as emails, whatsapps and SMS, Generic Search engines such as YouTube, Google and Bing, Speciality search giants such as Amazon, Social media platforms such as Facebook, Instagram, Twitter LinkedIn and TikTok, streaming servers such as Hotstar, Netflix and Amazon Prime and modern sales software and tools like CRMs. During this journey, we had helped numerous business houses and entrepreneurs to establish their digital presence and enabled them to push their sales and revenue ranging from Fashion Industry to Financial farms to Jewellery makers to high tech cloud computing based startups to AI based automatic and effective campaign pushing startups to Large educational institutions to Social based startups. Our client list goes from startups to middle size to large corporates. Based on the request from industry, we continue to give talks, workshops and events to build smart digital community though we are tied up with our day to day business.

We have experts in the areas of digital marketing, artificial inteligence, sales and CRM software and various content management system. On request, we provide some of our experts as speakers at your events for free of cost. On top of that, DigitalVillage provides advisors, educators for workshops and strategist.

DigitalVillage.In has an expertise in the field of technology especially in Artificial Inteligence, Marketing areas such as Digital Marketing, content marketing, search engine optimisation, social media optimisation and affiliate marketing, sales and Customer Relationship Management (CRM) and Content management system (CMS). We would be offering strategy and consulting to scale and move your business to next level. On top of it, we offers talks and advisors on request.

A DigitalVillage community is a social unit (a group of living things) with commonality such as knowledge and skills in technology, sales, marketing and operations. The variety of people got united and formed this community by the way of providing speeches, educations, advising, conducting events and mentoring in various location across the globe. The following are the key social units of DigitalVillage.In community. Click the below links to learn more.   Talks | Workshops | Events    Institutions | Students | Professors     Corporates | Professionals | Entrepreneurs

Creating, managing, repurposing, reformatting and distributing the content is the fundamental blocks of digital marketing. Without efficiently managing the content of the companies and corporates, it is near impossible to bring every stake holders of the company like founders, key management people, employees, customers, investors, media and press people and marketing team on a single page to have integrated approach to marketing. For that, a right Content management system is must. A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. We have standard content management systems like WordPress, SharePoint, Joomla, Documentum. Every CMS has different features and functionalities. How to choose the right CMS for you? How to customise the CMS for your organisation? How to train your internal organisation to use the system effectively? We are pioneers and has decades of experience in various CMS. Contact Us to explore how to effectively create, manager and distribute your brand specific, product or service specific to your target group.

The following technologies are leveraged effectively by bigger corporations like Google, Facebook, Amazon etc to do the effective and targeted marketing to bring personalised messages to potential and new customer, engaging existing customers in a more personalised way to do repeat purchases and cross selling of other products. But startups, smaller and non tech business are way behind using these technologies because of lack of knowledge, training and education. To understand and use these cutting edge technologies in your business, contact us and our team and our expert partners would evaluate and suggest how and where these technologies can be used so that you would not be left behind any more. Because we are not afford to be left behind anymore because cost of not using right technology is so high. Artificial Inteligence Machine Learning Deep Learning Big Data

If you’re a small business owner and have aspiration to grow quickly, you know how important your customer relationships are to success. So the idea of a CRM (customer relationship management) system is certainly easy to agree with. This is a big leap for your sales organisation. But how do you know if a CRM system really is a worthwhile investment for your business specifically? How do you choose the right CRM for your business? How to install and customise the CRM that improves your sales and revenue multifold? Who would train your sales organisation to use the CRM system effectively? How to set up right dashboard in the CRM to reflect day to day operations of sales organisation? We are here to help you to all these questions. Contact us to see how CRM is fit for you .Here are a few of the challenges we hear every day from businesses that are looking to grow bigger, faster, and with more ease.How a simple CRM system helps you. The right customer relationship management (CRM) system can supercharge your small business like nothing else. By intelligently storing and managing customer and prospect information, it can help your sales and marketing team find new customers faster by boosting your lead volume. It can win you more customers by boosting your sales team’s ability to close deals. It can help your service team make more customers happy with intelligent help desk solutions. A powerful, small business–oriented CRM solution does this all on one platform, keeping your business connected end to end with minimal IT involvement and setting you on the path to major growth. We are experts in CRM systems to improve the sales and maintain customer relationship well.  1. You’re unable to keep up with lead flow. If you’re in the fortunate position of having a flood of new business but are struggling to keep up with it, you might need CRM. An intelligent CRM system will quickly sort and prioritise your leads so that your sales team can respond to them in a timely, efficient manner. 2. Your customer data is hard to locate. Spreadsheets, email, and sticky notes may have worked just fine when your business was in its infancy. But as it grows, those old tools limit your team’s visibility into customer interactions, as well as your ability to make informed decisions quickly. This is where a CRM system comes in: giving your entire organisation a single, central source of easily accessible data that can drive sales success rates and increase customer retention. 3. You don’t know what your sales teams are up to. Whether they’re in the office or on the road, it’s essential to know what your sales teams are doing and how they’re performing. A powerful customer relationship management system allows team members to update details from their mobile devices, so information is instantly available for you to see and act on immediately, if needed. A good CRM solution not only allows you to track what’s going on with your business; it helps you see where you should allocate extra resources, while helping you accurately forecast future sales. 4. Your customer service is coming up short. Getting customers is tough enough as it is. The last thing you want is to lose them due to subpar service. If you find that your customer service team spends more time reacting to customer complaints than proactively anticipating customer needs, it might be time to invest in a CRM system. Being able to effectively manage case flow while having a unified view of your customer creates the opportunity to wow your clients with spectacular service — and keeps them coming back. Additionally, smart CRM solutions allow you to extend the power of learnings among customer service agents, routing cases to the right agent and helping agents answer questions with shared knowledge. You can also create self-help communities that allow customers to find answers on their own, so agents can spend more time solving tough cases. 5. You have valuable, long-term accounts you need to manage. Not all customers are created equal. And you certainly don’t want your best and biggest customers to feel unappreciated. A CRM system can automatically remind you of milestones and important events for your most valuable customers, so you can easily send out timely communications and assure them you’re in it for the long haul, too. Plus, CRM solutions can help keep track of individuals within an organisation. This not only allows you to further personalize your communication but also to maintain a relationship with an account even if your contact there has moved on. 6. Your reporting process takes too much time. If your salespeople are manually entering data to produce reports, they’re spending less time doing what they should be doing: selling. CRM systems can keep all your data in one easy-to-access place, making up-to-the-minute reporting and accurate analysis a breeze. Some solutions even automatically flow account and contact information into your CRM and can periodically “clean” your customer data, filling in missing info that sales people left out and intelligently removing duplicates. 7. You’re unsure about your path to growth. Do you know how your organisation will handle a potential rush of new business? Are you completely confident in your company’s ability to scale effectively? If you don’t think your processes and tools are up to the task, it’s probably time to research a CRM solution that fits your business needs. A suitable system will grow with your business without sacrificing productivity. A truly worthwhile CRM system is extendable and customisable enough to overcome any business challenge as your company evolves. 

The Keyword analysis is a process of analyzing the most searched keywords or phrases on the search engines by users. Your website cannot be optimized unless you know what keywords to be targeting for creating the content. The Keyword analysis is the basis for creating content for your targeted audience. The keyword research helps to understand the target market and how they are searching for the content. Keyword research also provides clarity about, the content searching by the users, the number of people searching for the content, and in what format do they need the content. Why keyword analysis unavoidable? Keyword analysis influences every other SEO task you perform, which includes choosing the right content topic, on-page SEO, outreach, and promotion. Keyword analysis allows you to optimize the budget by distributing more budget to successful keywords. You do not have to spend on those who are not producing the result. The keyword analysis has equal importance as link building and content marketing. The reason behind a website is getting quality and quantity organic visibility is the proper usage of keywords.  How can we do keyword analysis? Make a list of relevant topics based on what you know about your product or service. For that, you have to think from your target audience’s side. What type of topics would your target audience search that you would want your business to get noticed? Fill in those topics with keywords. You can start your keyword analysis by generating a seed keyword. A seed keyword is nothing but describing your product or service in your own words or brainstorming what other people might search for it. You can generate seed keywords from your knowledge about the product or service and search engine experience. There are data-driven tools available to you for finding out which keywords you are most likely to rank well. Or you can use any traffic analytic tool to drill down to your website’s traffic sources filter your organic search traffic to identify the keywords people are using to arrive at your site.  Another way to do keyword analysis is by researching related search terms. If you are not able to think of more keywords, go to google.com and plug in a keyword and take a look at the related search terms. It is always advisable to use a mixture of head terms and long-tail keywords in each topic. Head term keywords are shorter and are more generic, which makes it difficult to rank when compared to long-tail keywords. Use Google AdWords Keyword Planner to reduce the list of keywords with more quantitative data.