High-quality content on the website helps to reach quality customers as well as gain a high rank on the search engine. It is very clear that creating valuable and quality content all the time is difficult as it is resource consuming. So it is always advisable to get the best out of what you have already created. Content repurposing and reformatting will help you to reach customers through different platforms. If you are not repurposing the contents, you are missing out something huge. Content repurposing /reformatting is nothing but changing the format of already existing content you have created as articles or blogs into videos, infographics, podcasts or any other medium which can be used for marketing on different social platforms. Benefits of repurposing and reformatting the content or why you have to repurpose your contents. Repurposing the content will help you to reach more customers. Some audience prefers videos rather than text contents. Some prefer podcasts over eBooks. By doing this you can easily extend your reach of customers.It will help to improve your organic search engine traffic.It will reduce the stress level as we don’t have to think about what to write about.It saves time a lot. Creating quality content needs time, u may have to conduct keyword research, brainstorm ideas and many other preparations. There are various ways to repurpose/reformat your content. Change your already published blog post into podcasts. People love to hear what other people talking. It will reduce the effort of concentrating and reading the content. It gives the ease to listen to the content wherever and whenever the listener needs to.Create an infographic representation of your old content to make the best out of it. Information in the form of an image or graphic representation is called an infographic. It is catchier than long paragraphs.Create videos from existing content. Nowadays the culture is changing at a fast pace mode from reading to visual. People prefer videos rather than reading and understanding the content. It is more engaging and effortless.You can share your best content via newsletter to your customers. You can create a new blog from quora question and answer.Conduct webinars using your old content. Use your old success webinars to video tutorials.  There are no limits in repurposing the content. All you need to do is, find the best and successful content of yours and repurpose it for the audience on the different social platforms. There is no other great way to extend your reach to audience on multiple platforms.

Content distribution is the process of sharing and publishing the content you have created in a different medium to the targeted audience as a part of promoting your business. To achieve a quality audience for your product or service, all you have to do is distribute contents in the form of text, images, audios, and videos on all available social platforms. The content distribution can be categorized into three different groups. Owned Content Distribution: Owned content distribution is distributing your contents to your online spaces like website, mobile site, blogs, email newsletters, social media platforms, and microsites. Paid content distribution: This is nothing but when you pay for distributing your content in other platforms or channels. It could be pay per click (PPC), where the owner pays for every click he is getting on the website. Paid social media advertisement, paid influencer content, display ads, paid search etc. Earned Content Distribution: Earned content distribution is when the third party distributes your content or mentions your product or services on a press meet, guest article contributions or product review, etc.WOM, Buzz, Viral are examples of earned distribution. One of the benefits of the content distribution strategy is, it increases the outcome of the content’s past creation. Creating great content is not enough, it is useless if nobody is reading it. To get the right amount of quality audience for your content, you need to spend time identifying them and distribute your content to the target audience. Once you identify your right audience you will get an idea of where to post and when to post the content on different platforms. How to distribute content wisely? Research and identify the target audience is the primary step, which gives you an idea about where to start distributing the content. This can be done by collecting demographic data from your website visitors, email subscribers, social media followers and customers. Try to get feedback directly from customers, email subscribers, and social media followers. Ask them how they feel about the present content distribution efforts. Content distribution and content marketing are not the same. Content marketing is promoting the content through different media without targeting a specific audience. While Content distribution is on the other hand. It has a specific audience, we have to identify the targets and distribute the content to the appropriate audience. Why content distribution is important? Creating great and quality content is crucial, but bringing this content to the right audience is eventually make the marketing or campaign successful. Well maintained owned, earned and paid content distribution helps to reach your great content to target audience which will enhance the organic visibility and finally you will meet your quality customers. 

Content creation is a process of identifying the topic, doing research about it and producing informative content to the users/readers. Anyone can generate content, but producing quality, valuable and relevant content needs your time, effort and energy, which is not easy. Also, content creation is a process that will go through many rounds of edits before it goes online or reach the customers/users. To get recognition, the content should be unique, original and engaging. There are various areas where you can get ideas for creating the content. It can be from within your team, customers, or from data and many more. Keyword research also can help to generate content ideas. It will give an understanding of how your customers talking about the topic online. Moreover, keyword research opens the door for new topic ideas which you haven’t considered before.  How to start creating content online? The first step of writing content is doing enough research. Research the topic thoroughly to know the depth of the content. Collect as much information as possible to create the content. How informative your content depends on the research you have done. So do a lot of research and understand your topic. Never copy anyone else’s style. Use your style in writing. You will get inspired by many when you are working. You can get inspired but never copy. When you are writing about a particular topic stick to that particular topic. Wandering along with a lot of ideas may break the flow of reading, and the reader may lose interest. Try to be creative when writing. Your content and idea may already available online, still it will attract readers if it is presented creatively.As we all know, the first impression is the best, the same can be applied in creating content. So do not forget to create an eye-catchy title and an interesting first paragraph. Always try to keep the content simple and easy to follow. Most of the people do not follow complex sentence structure and vocabulary. So keep your audience in mind and create the content. Last but not least read and edit your content before publishing it. Your content must be cent percent error-free. The purpose of the content creation is providing valuable information about the topic, say, a product/service to the reader/customer, thereby marketing your business. At the same time, try to create an impression of the product on the reader’s mind while reading your content. 

What is on-page SEO? On-page SEO is the practice of optimizing individual webpages to rank higher in the Search Engine Results Page (SERP) and to get more traffic to the website. On-page SEO work includes optimizing the content elements, HTML source code, and site architecture elements. Content Elements First, we will discuss the content elements. A web page would need high-quality content for the readers. Contents are the heart of on-page SEO. Contents tell the readers and search engines what your website is all about. Keywordresearch is the first step to create high-quality content. With the help of a keyword-tool planner find the most used keywords on search engines by the audience related to your product or service. It will give you an idea about what the audience is talking about online or what they need to know more about the topic. Based on the keyword, start creating content for the website. Whenever you create new content for your website you will have to create the content with specific keywords. Every individual page of the website is recommended to have a primary keyword and a secondary keyword. On-page SEO will help to turn your research into content your audience will love.  Best practices for creating high-quality content. Use long-tail keywords and short term keywords naturallyInclude relevant and engaging visual contentCreate the content for the target audienceFind solutions for your audience issues actively.Produce content that people will share and link toOptimize for conversions with CTA’s (Call To Action) to offers and product pages. There is no shortcut for your page to rank higher on the search engine result page. Search engines rank pages because they know which will be the apt answers for searcher’s questions. To get a higher rank in the SERP, it is not enough that your page is not spamming, duplicate or broken, but you should have quality information that is better than any other website’s pages which is relevant for the user’s query.  Certain factors one should keep in mind to get a higher rank on the SERP Do keyword research Identify the pages which is currently rank higher for the particular keywordDetermine the quality those pages possessCreate content better than that page HTML Elements An HTML (HyperText Transfer Protocol) element is an individual component in the HTML document or webpage, these are the elements in the source code. Anyone who is not using the HTML tag is missing out on a significant part of SEO. The HTML elements you need to pay attention to do SEO are the title tag, meta description, header tags. Image alt-text, and no-follow link tags. Titles Titles are the HTML element used to describe the topic of the webpage. Titles have a direct impact on both the searcher’s clickthrough rate and search engine rankings. To make your title both user-friendly and click friendly, try to keep it below sixty-five characters. So it does not cut off on the search engine result page. Include the primary keyword on the title naturally, So that readers can identify that your content is relevant to the search query. To avoid the chance of cutting off the words place the keyword at the front of the title. Do not use all caps for the title. Header tags  Header tags are HTML elements used to designate your heading on the webpage. The main header tag is an H1 tag reserved for the main heading of the page. These tags help organize the content of your page for the readers and the search engines what part of your content is more relevant. The h1 and h2 tag should contain keywords but choose different ones. Incorporate the most important keywords in h1 and h2 tags. You should avoid using the header tags to mark up non-headings and other factors like contact details, navigational buttons, etc. There are other tags for subheadings varies from H2 to H6, the hierarchy of the tags goes in the descending order.  Meta descriptions  Meta descriptions are short description, what we see under the titles in SERP. It influences the user, whether the link should be visited or not can be decided by reading the meta description. There are certain criteria for creating meta descriptions Keep it below 160 characters. Although Google allows up to 220 characters, mobile devices cut off meta descriptions to 120 characters.Try to incorporate keyword or keyword phraseUse a complete influencing sentenceAlphanumeric characters should be avoided Image alt-text  Images also have to be optimized for search engines. Image alt-text is SEO for images. It helps search engines to identify the image description. It is important to give a description to the image because google is giving image results for every search as they give text results. There are certain factors you should keep in mind while giving image alt-text Make it descriptive and specificKeep it shorter than 125 charactersThe image should be contextually relevant to the broader page contentUse keywords but don’t stuff keywords No-follow link tag A no-follow link is a link which does not boost a page’s rank and so it does not give the page a place in SERPs. It is like a sign given to the search engine not to consider this page. There are a few reasons why no-follow links have to be considered. When you are working on the backlink SEO strategy for a website you will need to know whether the backlinks you receive are do-follow or no-follow. Do-follow links will help to get more traffic to your website than no-follow links. Still, there are some arguments going on that no-follow links help rankings, even if it is not to the same level as do-follow, so we cant say that they are totally useless. And you might be considering a no-follow link when you are using your own website to link with a poor domain authority website. This will ensure that the link will not put your domain authority down. Site Architecture Elements Site architecture elements are elements that frame your website and web

A brand strategy is a document that sets goals, expectations, promises, and positioning in the market. It’s required to keep everyone in the company on the same page and direction towards a common goal. This document is to spark a discussion and finalise the strategy that would help our brand become a well-oiled machine. Branding our product from time to time differentiates us from our competitors. It’s the key to turn prospective consumers into loyal customers. A brand is built with our product or communication. Our brand identity is the complete image of our brand in the marketplace, including an implied promise to our customers that company will consistently meet their expectations every time they interact with us. Brands evoke emotions, delight them, and should make them feel familiar and reliable on us. Defining our brand identity and implementing a well-thought-out brand strategy is one of the most important business objectives of company at present. Our strong brand should: create greater customer loyaltymake customers less sensitive to competitive pricingincrease trial of new productsincrease support from trade partnersprovide focus to marketing effortsallow us to attract the resources we need such as talent be instrumental in developing strategic partnershipsact as a powerful tool for guiding internal decision making. Building a strong brand is about having a clear understanding of what our brand stands for, and then making sure everyone understands it too. It is as simple as that. The building or re-energising our brand starts with answering some key questions about the company, products and business. Need your help for similar objectives: Who are company’s customers?What kind of customers does the company want to build or attract?Who are company’s competitors?What is our competitors’ brand position online and offline?What problem do our company and products solve? Is anyone dependent on us?What is our market value proposition? Is it distinctive? Is it relevant to our target audience (online & offline)? In what way, it is relevant.When people think about our company or products, what are the feelings and associations triggered or any particular feeling company and their product should evoke? Are they unique? Can we “own” them?What are the functional benefits that we deliver to our customers?What are the emotional benefits that only we deliver to our customers?What kind of brand personality do we want to create for our company? For which we want to be known among the audience?Can we think of producing low-cost products for college going students? Especially for e-commerce business and slowly establish brand awareness among youth? Question 9 & 10 are critical if we want to build a valuable brand. Because Emotional connects with the brand is a much stronger way to differentiate our brand in the market. How does someone feel when they buy or use your brand? The personality of company can set us apart from our competitors. When we get the answers to these questions, we will have the basic building blocks of our brand strategy. Though it seems like a lot of work, the benefits of defining our brand identity will be more than worth it. Developing our brand strategy is much more than a marketing tactic. It’s a fundamental part of a good business. Addressing it precisely can turn it into a powerful management and execution tool to help us develop stronger customer relationship, create effective, cost-efficient marketing campaigns and a more unified organization.

Without understanding and using the power of social media for a B2C or B2B set-up, it is next to impossible to form inbound marketing. Visibility can be created where the target audiences’ attention can be captured. At the moment, most of the potential crowd is on the social media platforms like Facebook, Instagram, LinkedIn and Tik Tok etc. and to gorw visibility for your service and product, a deeper understanding of these platforms is essential. Fortunately or unfortunately very few companies have been able to take leverage of these platforms effectively. DigitalVillage.In has in-depth knowledge of social media and its various platforms. We help our clients to use them successfully to build the brand and customers. Not only fetching new customers for you but also optimizing these platforms to be used meritoriously to connect, communicate and collaborate with customers on regular basis to make sure that they do return to utilize your service/product. Repeat loyal customers always push the bottom line up for the company.

Search Engine Optimization is the foremost element which is an ally to inbound marketing.  DigitalVillage.In are experts in helping companies to create visibility, long lasting visitors and customer pipeline that too organically. SEO or Search Engine Optimization, is the practice of optimizing individual webpages to rank higher in the Search Engine Results Page (SERP) and eventually grow traffic to a website. SEO work also includes optimizing the content elements, HTML source code, and site architecture. A webpage require high-quality content for its readers/users and content is at the core of SEO. Contents inform the readers and search engines about your website and what it is all about. Keyword research is the first step to create unbeatable content with the help of a keyword-tool planner, it searches most frequently used keywords on search engines by online users related to your product or service. It will give you an idea about what your target audience is talking about online or what they need to know about a topic. Based on the keyword, start producing content for the website. Every time you build new content for your website, you will have to create it with specific keywords. It is highly recommended to have a primary and secondary keyword for each individual page of the website.  SEO will support you to transform your research into valuable and useful content for your audience with love.  Following are some of the best practices to be followed to generate search engine optimized quality content: Use long-tail keywords and short term keywords organicallyEmbrace relevant and engaging visual contentCraft content keeping the target audience on mindGive genuine solutions to your audience activelyProduce content that people will connect to and share furtherOptimize pages keeping sale conversions at center and frequently implement CTA’s (Call To Action) related to offers and new products.

DigitalVillage.In is a team of experts which is providing professional consulting services to craft right content to position your brand in the social market. Content is the center of marketing and sales division. Content marketing involves the creation, repurposing and reformatting and distributing the content to target audience through well-defined digital platforms such as blogs, social media and communication. Content creation is a process of identifying the topic, undertaking deep research based on it and producing informative content for the users/readers, branding strategy document is the core base in this course. Content can be generated by anyone but producing quality that is valuable and relevant requires time, effort and energy. It goes through many rounds of editing & formatting before it is live online and reaches the customers/users. To gain attention, the content should be exclusive, original and engaging. There are countless sources from where you can develop ideas for creating content. Ranging from team input, customers feedback, or from data and so on. Keyword research is another source to generate content ideas with an understanding on how your customers are searching about a related topic online. Moreover, keyword research opens the door for new topic ideas which you haven’t considered before.

DigitalVillage.In help to construct a grand digital asset for the company or our clients that can apply Inbound marketing in the right direction. Digital assets have the potential to make or break the inbound marketing. A business should be exceptionally creative to receive inbound traffic without paying a single dollar. What is the digital asset? An organization is built to deliver a specific service or a product, ultimately to solve certain problems by the visionary businesspersons. Once the company is incorporated, marketing is the core division to grow visibility, visitors, new and repeat customers. To achieve that, a well-defined branding strategy document should be created and maintained properly on all the platforms alike such as the website, social media platforms and video channels. The platform which embraces these collective documents is called digital asset of the company. Most of the companies fail to create upright, worthy and effective digital assets. That is where our professional experience would come and play to assist you. A branding strategy is a document that sets goals, expectations, promises, and positioning of a company in the market. It’s crucial to update everyone in the company on the same page and direct them towards a common goal. This document sparks a discussion among employees and management to finalize the strategy that they need for their brand just like a well-oiled machine. Branding the product(s) occasionally, differentiates you from your competitors. It’s the key to crack prospective buyers into loyal customers. Branding is a process of building your product or communication. Your brand identity is the complete image of the brand in marketplace, including an implied promise to the customers that you will consistently meet their expectations and be in touch with them. Brands evoke emotions which should delight them, strike a chord with customers and make them feel familiar and reliable on your products. Defining the brand identity and implementing a well-thought-out brand strategy is one of the most important business objectives of the company. DigitalVillage.In is specialized in this field and have pioneered with years of experience.  A strong brand should: create deeper customer loyaltymake customers less sensitive to competitive pricingincrease trial of new productsgrow support from trade partnersfocus on marketing effortsallow the company to acquit resources such as talent be instrumental in developing strategic partnerships act as a powerful tool to guide internal decision making.

You may own a Business to Business (B2B) or Business to Customer (B2C) Company and employ hefty budget on marketing campaigns every now and then.  But if we say, DigitalVillage.In would help to build and retain the customer base for your organization and that too without spending a penny on marketing campaigns, would believe us? Initially you might not agree and rubbish the concept, but deep inside you will question yourself, whether is it possible to create visibility on digital assets such as websites and social media platforms by spending zero money? Is it likely to increase the traffic to your website and mobile apps without paid campaigns? Is it conceivable to convert visitors into customers without any expenditure? And is it probable to increase the repeat purchase based on existing customer base without money? Yes, it is every much possible through Inbound marketing. Inbound marketing is all about linking natural and artificial inteligence using digital technologies. Natural inteligence is all about you and your inteligence. Artificial inteligence is all about mathematics, data, analytics, algorithms and machines. How to combine everything together? Don’t worry about it. That is our job! We help companies and our clients to get inbound visitors and queries for their products and services by implementing effective Inbound Marketing. Inbound marketing means zero cost. We can skip outbound marketing and the process of paying money to Google Adwords and Facebook campaigns. Inbound marketing is all about executing the right strategies to create content to connect, communicate and collaborate new and existing customers. It doesn’t matter whether you are a service or product company, organic traffic is the future of marketing. That is the only way to differentiate and sustain in this crowded social market place. Contact us to learn more about Inbound Marketing.