Digital

Digital marketing empowers businesses to reach the right audience online through SEO, social media, and targeted campaigns. It turns data into strategy, driving growth and engagement in the digital world.

Here’s the story of a man who began his journey at 22 and is now worth 27,000 CR.

At 24, Ajay Piramal had to step in and take charge of his family’s textile business, Morarjee Textile Mills in Bombay, after his father’s death. The situation became even more challenging...

Popeyes names PepsiCo marketer as its new Chief Marketing Officer.

Popeyes has appointed Bart LaCount as its new Chief Marketing Officer for the U.S. and Canada, according to a press release. LaCount will oversee all marketing initiatives, with a focus on driving...

The impact of Google’s decision to retain cookies on digital advertisers.

In a surprising reversal, Google has announced its decision to retain third-party cookies in Chrome. This unexpected development in the ongoing Privacy Sandbox saga is more than just a tech...

Meet the man who began at 15 and grew his company to a 100,000 CR business.

At just 15, Inder Jaisinghani had to take over his father’s modest four-year-old hardware shop, Sindh Electric Stores, in Lohar Chawl, Mumbai, following his father’s passing in 1968. He...

Meta’s AI Vision: Real-Time Automation of Creative and Personalized Ads

– Meta’s revenue surged by 22% year-over-year to $39 billion in Q2, surpassing Wall Street’s expectations, as stated in their earnings report. – The company saw a 10% increase in ad...

Introducing the man dubbed the “Cola King of India,” with a net worth of 152,130 crores.

Here’s a rephrased version of the text: Ravi Jaipuria was born in 1953 into a traditional Marwari family, where business was in his blood. His father, Chunni Lal Jaipuria, became a bottling franchisee...

E.l.f. joins the ‘hot girl walk’ TikTok trend just in time for the Olympics.

E.l.f. has become the first official beauty partner of Hot Girl Walk, a fitness organization promoting movement among women, as shared with Marketing Dive. To celebrate the partnership, the cosmetics...

How Coca-Cola and Delta are ‘Olympicizing’ their campaigns with NBCUniversal

NBCUniversal will start broadcasting the 2024 Paris Olympics on Friday, July 26, marking another example of the media giant’s innovative approach to advertising in the streaming era. The company...

Meet the man from Goa who established a company worth 40,000 crore rupees.

Gracias Saldanha, born in Saligao village, Goa, made his community proud by becoming one of the first graduates from Saligao to earn a master’s degree in science from Bombay University. Upon returning...
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