Digital

Digital marketing empowers businesses to reach the right audience online through SEO, social media, and targeted campaigns. It turns data into strategy, driving growth and engagement in the digital world.

Meet thMeet the man who built a 22,000 CR baby care company.

Sure, here is a rephrased version of your text: During his time at his ed-tech startup, Brainvisa, Supam Maheshwari became a father. His frequent travels to the United States and Europe meant he often...

Amazon unveils cookieless ad-targeting solution at Cannes Lions

Certainly, here’s the rephrased version: Amazon introduced an ad-targeting solution called Ad Relevance that does not depend on cookies or third-party identifiers, as announced in a blog post...

Meet the woman who took “Frooti” from a 300 CR brand to an 8000 Cr brand.

Nadia Chauhan joined her father’s company, Parle Agro, in 2003 when she was just 17 years old. 😲 She reduced the company’s reliance on “Frooti,” which previously accounted for...

The story behind our big-game ad campaign and the ā€œbig changeā€ to Reese’s

When we have an exciting innovation, we want the world to know—and the faster, the better. That’s what drove our latest Reese’s ad campaign, produced by Erich & Kallman, that led up to...

META enabling advertisers through its AI investments

Following a year focused on efficiency in 2023, Meta has declared artificial intelligence (AI) as its primary focus for 2024, with CEO Mark Zuckerberg announcing aggressive investments in technology...

Setback for Google’s cookie deprecation plans

Two industry watchdogs have expressed apprehension regarding Google’s shift away from third-party cookies in Chrome towards a Privacy Sandbox initiative that relies on alternative ad-targeting...

Ramesh Juneja and the success story of Mankind pharma Ltd

1. In 1974, Ramesh Juneja held the position of a medical representative at Kee Pharma, a pharmaceutical company. While on a field visit, he was deeply moved witnessing someone resorting to selling...

Prime video ads boosting Amazon ad revenue

In Q4 2023, Amazon witnessed a 27% year-over-year growth in advertising sales, totaling $14.6 billion, as outlined in its earnings release. The company’s overall net sales for the quarter surged...
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