Digital

Digital marketing empowers businesses to reach the right audience online through SEO, social media, and targeted campaigns. It turns data into strategy, driving growth and engagement in the digital world.

Meet the man from Chennai who established India’s first computer company valued at 400,000 crore rupees.

Born in the coastal village of Moolaipozhi in Tamil Nadu, Shiv Nadar began working at the age of 22 and secured a job as an engineer in the Delhi Cloth Mills’ calculator division. However, he...

Dove’s Chief Marketing Officer, who was instrumental in building the brand’s purpose-driven marketing credentials, has departed.

Dove CMO Alessandro Manfredi is leaving after more than two decades with Unilever, he shared in a LinkedIn post. Manfredi was instrumental in creating the brand’s “Real Beauty” platform, which...

Meet thMeet the man who built a 22,000 CR baby care company.

Sure, here is a rephrased version of your text: During his time at his ed-tech startup, Brainvisa, Supam Maheshwari became a father. His frequent travels to the United States and Europe meant he often...

Amazon unveils cookieless ad-targeting solution at Cannes Lions

Certainly, here’s the rephrased version: Amazon introduced an ad-targeting solution called Ad Relevance that does not depend on cookies or third-party identifiers, as announced in a blog post...

Meet the woman who took “Frooti” from a 300 CR brand to an 8000 Cr brand.

Nadia Chauhan joined her father’s company, Parle Agro, in 2003 when she was just 17 years old. 😲 She reduced the company’s reliance on “Frooti,” which previously accounted for...

The story behind our big-game ad campaign and the “big change” to Reese’s

When we have an exciting innovation, we want the world to know—and the faster, the better. That’s what drove our latest Reese’s ad campaign, produced by Erich & Kallman, that led up to...

META enabling advertisers through its AI investments

Following a year focused on efficiency in 2023, Meta has declared artificial intelligence (AI) as its primary focus for 2024, with CEO Mark Zuckerberg announcing aggressive investments in technology...

Setback for Google’s cookie deprecation plans

Two industry watchdogs have expressed apprehension regarding Google’s shift away from third-party cookies in Chrome towards a Privacy Sandbox initiative that relies on alternative ad-targeting...
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