Digital

Digital marketing empowers businesses to reach the right audience online through SEO, social media, and targeted campaigns. It turns data into strategy, driving growth and engagement in the digital world.

Introducing the man dubbed the “Cola King of India,” with a net worth of 152,130 crores.

Here’s a rephrased version of the text: Ravi Jaipuria was born in 1953 into a traditional Marwari family, where business was in his blood. His father, Chunni Lal Jaipuria, became a bottling franchisee...

E.l.f. joins the ‘hot girl walk’ TikTok trend just in time for the Olympics.

E.l.f. has become the first official beauty partner of Hot Girl Walk, a fitness organization promoting movement among women, as shared with Marketing Dive. To celebrate the partnership, the cosmetics...

How Coca-Cola and Delta are ‘Olympicizing’ their campaigns with NBCUniversal

NBCUniversal will start broadcasting the 2024 Paris Olympics on Friday, July 26, marking another example of the media giant’s innovative approach to advertising in the streaming era. The company...

Meet the man from Goa who established a company worth 40,000 crore rupees.

Gracias Saldanha, born in Saligao village, Goa, made his community proud by becoming one of the first graduates from Saligao to earn a master’s degree in science from Bombay University. Upon returning...

Netflix’s ad-supported tier experiences 34% growth, nearing critical scale.

– Netflix’s ad-supported tier saw a 34% increase in membership quarter on quarter in Q2, as revealed in an earnings statement. The company did not disclose specific subscriber numbers for...

Meet the man who, at the age of 93, founded a company valued at 100,690 crore rupees after his family split.

Benu Gopal Bangur, born into a traditional Marwari family in Kolkata, was focused on both academics and business. He became the first graduate in his family by earning a B. Com (Hons.) degree from...

Why did Mountain Dew introduce the Mountain Dude to revitalize the ‘Do The Dew’ campaign?

This week, Mountain Dew has become the latest brand to refresh an iconic tagline by launching a campaign that pairs “Do The Dew” with a new character named the Mountain Dude. According to...

Meet the man from Chennai who established India’s first computer company valued at 400,000 crore rupees.

Born in the coastal village of Moolaipozhi in Tamil Nadu, Shiv Nadar began working at the age of 22 and secured a job as an engineer in the Delhi Cloth Mills’ calculator division. However, he...

Dove’s Chief Marketing Officer, who was instrumental in building the brand’s purpose-driven marketing credentials, has departed.

Dove CMO Alessandro Manfredi is leaving after more than two decades with Unilever, he shared in a LinkedIn post. Manfredi was instrumental in creating the brand’s “Real Beauty” platform, which...
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