Digital

Digital marketing empowers businesses to reach the right audience online through SEO, social media, and targeted campaigns. It turns data into strategy, driving growth and engagement in the digital world.

How ChatGPT is impacting digital marketing?

The impact of artificial intelligence is reshaping the landscape of digital marketing, and among the innovative tools, ChatGPT emerges as a transformative force, revolutionizing marketers’...

Digital Marketing and how it is Positively Impacted by Artificial Intelligence

In the 2020 Deloitte global survey of early AI adopters, it was revealed that AI applications are prominently focused on marketing-oriented objectives. Specifically, goals such as improving products...

Ashish Mohapatra and the story of OfBusiness

1. Ashish Mohapatra, originally from Orissa, achieved the remarkable feat of making it to IIT Kharagpur without the aid of any coaching, bringing pride to everyone around him. However, he took a bold...

Growth of Content Marketing Market to $2 Trillion by 2032 at 16.9% CAGR

Allied Market Research recently released a report titled “Content Marketing Market,” analyzing the period from 2023 to 2032. According to the report, the global content marketing market...

Dilip Shanghvi and the story of Sun pharma

In 1982, after completing his graduation, Dilip Shanghvi assisted in his father’s wholesale medicine shop in Kolkata, where generic drugs with slim profit margins were sold. Facing this...

FMCG bets big on tech

FMCG giants in India are increasingly adopting real-time data exchange and demand forecasting methods to prevent stockouts on quick-commerce (Q-comm) platforms, according to a report by Ratna Bhushan...

The marketing story of Kent water purifier

Dr. Mahesh Gupta’s children developed jaundice after consuming contaminated water, a problem that affected 200,000 people in India. The absence of effective water purifiers in the market...

Qimat Rai Gupta and the story of Havells Electricals

In 1958, armed with Rs 10,000, a school teacher migrated from Punjab with a vision to establish an electrical trading shop in Delhi’s wholesale market, Bhagirath Palace. Despite the market...

Shopify landing pages aiding sales

What is a Shopify landing page? Let’s delve into the basics. A landing page is where visitors “land” after clicking through from an ad, social media post, web link, QR code, etc...
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