Digital

Digital marketing empowers businesses to reach the right audience online through SEO, social media, and targeted campaigns. It turns data into strategy, driving growth and engagement in the digital world.

The Aditya Birla Group narrates a golden love story for Indriya’s ‘Kaarigari Stories’.

Indriya, a brand under the Aditya Birla Group, celebrates the art of craftsmanship and the timeless love for fine jewelry in its newly released film. “Each piece crafted at Indriya is a tribute...

Meet the man who gifted shares worth ₹6,120 crore to his employees.

Here’s a rephrased version of the text: Born into a middle-class Brahmin family in Chennai, R. Thyagarajan aspired to become financially independent. While searching for opportunities, he came across...

Vendang Raina stays cool in the new Sprite ad.

Sprite introduces a refreshing twist to the end-of-the-day “chill at home” routine with its quirky new campaign. Teenagers today are constantly juggling their studies, extracurriculars, social...

Walmart’s ad division continues its impressive growth streak, driving an increase in profits.

Ad sales from marketplace sellers surged nearly 50% in fiscal Q2, as Walmart emphasized expanding its in-store and offsite advertising offerings. Walmart Connect, the retailer’s U.S. advertising...

Here’s the story of a man who began his journey at 22 and is now worth 27,000 CR.

At 24, Ajay Piramal had to step in and take charge of his family’s textile business, Morarjee Textile Mills in Bombay, after his father’s death. The situation became even more challenging...

Popeyes names PepsiCo marketer as its new Chief Marketing Officer.

Popeyes has appointed Bart LaCount as its new Chief Marketing Officer for the U.S. and Canada, according to a press release. LaCount will oversee all marketing initiatives, with a focus on driving...

The impact of Google’s decision to retain cookies on digital advertisers.

In a surprising reversal, Google has announced its decision to retain third-party cookies in Chrome. This unexpected development in the ongoing Privacy Sandbox saga is more than just a tech...

Meet the man who began at 15 and grew his company to a 100,000 CR business.

At just 15, Inder Jaisinghani had to take over his father’s modest four-year-old hardware shop, Sindh Electric Stores, in Lohar Chawl, Mumbai, following his father’s passing in 1968. He...

Meta’s AI Vision: Real-Time Automation of Creative and Personalized Ads

– Meta’s revenue surged by 22% year-over-year to $39 billion in Q2, surpassing Wall Street’s expectations, as stated in their earnings report. – The company saw a 10% increase in ad...
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