Digital

Digital marketing empowers businesses to reach the right audience online through SEO, social media, and targeted campaigns. It turns data into strategy, driving growth and engagement in the digital world.

Netflix’s ad-supported tier experiences 34% growth, nearing critical scale.

– Netflix’s ad-supported tier saw a 34% increase in membership quarter on quarter in Q2, as revealed in an earnings statement. The company did not disclose specific subscriber numbers for...

Meet the man who, at the age of 93, founded a company valued at 100,690 crore rupees after his family split.

Benu Gopal Bangur, born into a traditional Marwari family in Kolkata, was focused on both academics and business. He became the first graduate in his family by earning a B. Com (Hons.) degree from...

Why did Mountain Dew introduce the Mountain Dude to revitalize the ‘Do The Dew’ campaign?

This week, Mountain Dew has become the latest brand to refresh an iconic tagline by launching a campaign that pairs “Do The Dew” with a new character named the Mountain Dude. According to...

Meet the man from Chennai who established India’s first computer company valued at 400,000 crore rupees.

Born in the coastal village of Moolaipozhi in Tamil Nadu, Shiv Nadar began working at the age of 22 and secured a job as an engineer in the Delhi Cloth Mills’ calculator division. However, he...

Dove’s Chief Marketing Officer, who was instrumental in building the brand’s purpose-driven marketing credentials, has departed.

Dove CMO Alessandro Manfredi is leaving after more than two decades with Unilever, he shared in a LinkedIn post. Manfredi was instrumental in creating the brand’s “Real Beauty” platform, which...

Meet thMeet the man who built a 22,000 CR baby care company.

Sure, here is a rephrased version of your text: During his time at his ed-tech startup, Brainvisa, Supam Maheshwari became a father. His frequent travels to the United States and Europe meant he often...

Amazon unveils cookieless ad-targeting solution at Cannes Lions

Certainly, here’s the rephrased version: Amazon introduced an ad-targeting solution called Ad Relevance that does not depend on cookies or third-party identifiers, as announced in a blog post...

Meet the woman who took “Frooti” from a 300 CR brand to an 8000 Cr brand.

Nadia Chauhan joined her father’s company, Parle Agro, in 2003 when she was just 17 years old. 😲 She reduced the company’s reliance on “Frooti,” which previously accounted for...
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