Digital

Digital marketing empowers businesses to reach the right audience online through SEO, social media, and targeted campaigns. It turns data into strategy, driving growth and engagement in the digital world.

Ashish Mohapatra and the story of OfBusiness

1. Ashish Mohapatra, originally from Orissa, achieved the remarkable feat of making it to IIT Kharagpur without the aid of any coaching, bringing pride to everyone around him. However, he took a bold...

Growth of Content Marketing Market to $2 Trillion by 2032 at 16.9% CAGR

Allied Market Research recently released a report titled “Content Marketing Market,” analyzing the period from 2023 to 2032. According to the report, the global content marketing market...

Dilip Shanghvi and the story of Sun pharma

In 1982, after completing his graduation, Dilip Shanghvi assisted in his father’s wholesale medicine shop in Kolkata, where generic drugs with slim profit margins were sold. Facing this...

FMCG bets big on tech

FMCG giants in India are increasingly adopting real-time data exchange and demand forecasting methods to prevent stockouts on quick-commerce (Q-comm) platforms, according to a report by Ratna Bhushan...

The marketing story of Kent water purifier

Dr. Mahesh Gupta’s children developed jaundice after consuming contaminated water, a problem that affected 200,000 people in India. The absence of effective water purifiers in the market...

Qimat Rai Gupta and the story of Havells Electricals

In 1958, armed with Rs 10,000, a school teacher migrated from Punjab with a vision to establish an electrical trading shop in Delhi’s wholesale market, Bhagirath Palace. Despite the market...

Shopify landing pages aiding sales

What is a Shopify landing page? Let’s delve into the basics. A landing page is where visitors “land” after clicking through from an ad, social media post, web link, QR code, etc...

Ravi Modi and the story of Manyavar

Within the confines of Kolkata’s AC Market, Ravi Modi’s father operated a modest 140 sq ft store, dealing in T-shirts and trousers but lacking traditional Indian wear. At the age of 19...

Lead generation landing page best practices

Here are some tips on creating lead generation landing pages that’ll open the floodgates and have you swimming in leads. Offer some value You know how some restaurants give you a piece of candy when...
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