Digital

Digital marketing empowers businesses to reach the right audience online through SEO, social media, and targeted campaigns. It turns data into strategy, driving growth and engagement in the digital world.

How xNARA Achieved Success in Pay-For-Performance Marketing

Under the strategic guidance of Managing Director Steve Tan, responsible for overseeing influencer marketing activities, xNARA has not only strengthened its presence but has also redefined the...

Retail Poised for Wedding-Related Surge

The return of the Indian wedding season is anticipated to drive increased demand across various sectors, according to a report by Vaishali Dar for Financial Express. DLF Retail has kicked off...

How GenAI impacts marketing

A recent report from The Economic Times highlights a seismic shift in the marketing landscape, thanks to the advent of Generative AI. As someone deeply immersed in this field, I’m excited to...

Chandubhai Virani’s inspiring journey is a captivating narrative.

Meet the individual who stood resolute against selling his chips company to Pepsi for 4000 crores. Being an Indian farmer in 1972 was a formidable challenge, particularly in Gujarat, a state often...

What factors contribute to the profitability of WeWork in India?

WeWork Global is initiating Chapter 11 bankruptcy proceedings in the United States. However, its Indian operations have been consistently profitable from the outset and remain unaffected. What...

The surge of insurtech in India.

According to a report by Mayur Shetty in The Economic Times, insurtech startups in India are experiencing significant growth, as indicated by a study conducted by ICICI Lombard and Nasscom. Since...

Embarking on Bold Aspirations – Sree Vidhya

In her early years, G. Sree Vidhya harbored dreams of becoming a police officer, aspiring to bring criminals to justice. Although she didn’t follow the direct and short path to donning a police...

The story of SUGAR.FIT

Sugar.fit has successfully secured an $11 million Series A funding round to address India’s prevalent health issue – diabetes. However, eradicating diabetes for 10 crores of Indians presents a...

The Evolution of Mamaearth’s Success

Mamaearth is poised to achieve a significant milestone as it embarks on a remarkable journey of growth and transformation, marked by its upcoming IPO scheduled from October 31 to November 2. In this...
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