Digital

Digital marketing empowers businesses to reach the right audience online through SEO, social media, and targeted campaigns. It turns data into strategy, driving growth and engagement in the digital world.

Solo Stove’s sales stalled despite Snoop dog Association

Solo Stove, the innovator behind the smokeless fire pit, is once again making waves in the marketing realm, albeit not necessarily for the reasons the company had anticipated. The product, owned by...

Ramesh kumar dua and story of Relaxo

1. Ramesh Kumar Dua faced significant challenges during his early years, as his father’s bicycle parts and footwear business went through a division, leaving him to grapple with a debt of...

Niraj singh and the story of Spinny

1. Niraj Singh boasted an exceptional academic record, hailing from the small town of Daltonganj, Jharkhand. He emerged as the top scorer in his school, aced the IIT exam twice, and secured admission...

How ChatGPT is impacting digital marketing?

The impact of artificial intelligence is reshaping the landscape of digital marketing, and among the innovative tools, ChatGPT emerges as a transformative force, revolutionizing marketers’...

Digital Marketing and how it is Positively Impacted by Artificial Intelligence

In the 2020 Deloitte global survey of early AI adopters, it was revealed that AI applications are prominently focused on marketing-oriented objectives. Specifically, goals such as improving products...

Ashish Mohapatra and the story of OfBusiness

1. Ashish Mohapatra, originally from Orissa, achieved the remarkable feat of making it to IIT Kharagpur without the aid of any coaching, bringing pride to everyone around him. However, he took a bold...

Growth of Content Marketing Market to $2 Trillion by 2032 at 16.9% CAGR

Allied Market Research recently released a report titled “Content Marketing Market,” analyzing the period from 2023 to 2032. According to the report, the global content marketing market...

Dilip Shanghvi and the story of Sun pharma

In 1982, after completing his graduation, Dilip Shanghvi assisted in his father’s wholesale medicine shop in Kolkata, where generic drugs with slim profit margins were sold. Facing this...

FMCG bets big on tech

FMCG giants in India are increasingly adopting real-time data exchange and demand forecasting methods to prevent stockouts on quick-commerce (Q-comm) platforms, according to a report by Ratna Bhushan...
Footer Component