Digital

Digital marketing empowers businesses to reach the right audience online through SEO, social media, and targeted campaigns. It turns data into strategy, driving growth and engagement in the digital world.

Why ChatGPT and AI are taking over the cold call

Clara Shih, CEO of Salesforce’s Service Cloud business, highlighted the transformative impact of generative artificial intelligence tools like ChatGPT on corporate communication. According to...

The story of Mr.Vasanth, founder of Vasanth & Co.

In the dynamic realm of the retail revolution, Mr. Vasanthakumar emerged as a trailblazer, celebrated for his innovative business concepts and entrepreneurial acumen. As the visionary founder of...

Mars leverages past advertisements for M&Ms and Twix in a campaign

The “Healthy Planet Productions” initiative by Mars Inc. introduces a campaign that repurposes well-known advertisements for M&Ms, Twix, and Ben’s Original with fresh messages...

AI Content Generation Tools Every Marketer Should Be Aware Of

Every year, we witness a recurring narrative – the proclamation that email marketing has met its demise, B2B cold calling is ineffective, and content marketing is no longer impactful. However, the...

The legacy of TV Sundaram Iyengar

The Enduring Impact of Mr. T. V. Sundaram Iyengar Born in Thirunelveli in 1877, Mr. Thirukkurungudi Vengaram Sundram Iyengar made an indelible mark on the Indian business scene. As a forward-thinking...

How xNARA Achieved Success in Pay-For-Performance Marketing

Under the strategic guidance of Managing Director Steve Tan, responsible for overseeing influencer marketing activities, xNARA has not only strengthened its presence but has also redefined the...

Retail Poised for Wedding-Related Surge

The return of the Indian wedding season is anticipated to drive increased demand across various sectors, according to a report by Vaishali Dar for Financial Express. DLF Retail has kicked off...

How GenAI impacts marketing

A recent report from The Economic Times highlights a seismic shift in the marketing landscape, thanks to the advent of Generative AI. As someone deeply immersed in this field, I’m excited to...

Chandubhai Virani’s inspiring journey is a captivating narrative.

Meet the individual who stood resolute against selling his chips company to Pepsi for 4000 crores. Being an Indian farmer in 1972 was a formidable challenge, particularly in Gujarat, a state often...
Footer Component