Digital

Digital marketing empowers businesses to reach the right audience online through SEO, social media, and targeted campaigns. It turns data into strategy, driving growth and engagement in the digital world.

The marketing story of Kent water purifier

Dr. Mahesh Gupta’s children developed jaundice after consuming contaminated water, a problem that affected 200,000 people in India. The absence of effective water purifiers in the market...

Qimat Rai Gupta and the story of Havells Electricals

In 1958, armed with Rs 10,000, a school teacher migrated from Punjab with a vision to establish an electrical trading shop in Delhi’s wholesale market, Bhagirath Palace. Despite the market...

Shopify landing pages aiding sales

What is a Shopify landing page? Let’s delve into the basics. A landing page is where visitors “land” after clicking through from an ad, social media post, web link, QR code, etc...

Ravi Modi and the story of Manyavar

Within the confines of Kolkata’s AC Market, Ravi Modi’s father operated a modest 140 sq ft store, dealing in T-shirts and trousers but lacking traditional Indian wear. At the age of 19...

Lead generation landing page best practices

Here are some tips on creating lead generation landing pages that’ll open the floodgates and have you swimming in leads. Offer some value You know how some restaurants give you a piece of candy when...

Tips for Mastering ecommerce conversion rate optimization

Certainly! Here’s a rephrased version: Ever considered the possibility of achieving positive shifts in your metrics without escalating your marketing budget? Imagine reaching your conversion...

The success story of Anand Mahindra

Anand Mahindra serves as the Chairman and Managing Director of the Mahindra Group, a leading conglomerate in India operating across diverse sectors. Known for his tireless work ethic and commitment to...

Content marketing and your digital marketing strategy

A strategy serves as a formulated plan of action aimed at achieving a long-term or overarching objective. Conversely, a digital marketing strategy entails executing planned online activities to...

The fundamentals of marketing to millennial women

Each year, India witnesses the addition of more women to the internet than any other country, as indicated by a recent study conducted by Comscore. The study further highlights the increasing...
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